Facebook’s New Fan Page for Everyone!

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Facebook GirlsYesterday the new Fan Page dropped for all Facebook users. Many of us converted our Fan Pages in February when we were first given the option, and because of this we experienced the plusses and minuses of what the new page was about. In fact, we even started an online rally against some of the negatives of the Fan Page wall. Our cry to bring back chronological posts was a success. So the early adopters helped pave the way for the rollout.

Many people in the Adult Industry are leery of Facebook pages, and for good reason.  However, the new layout and functionality will actually make it easier for the Adult Industry to interact with people in a way that does not violate the Terms of Service. If you are using the new features of the Fan Page to interact with other pages and engage in discussions, you won’t be flagged – unless you are spamming. These new engagement opportunities are paving the way for Adult Industry sites to start using Facebook in ways that are actually beneficial.

  • Your Fan Page is visually more like a profile now. This will make it easier for people to
    Feature Photo Friday: PornoBobbie

    PornoBobbie is this week's Feature Friday Photo. He is an adult star, writer (and blogger) and connoisseur of life. This photo just inspires me to be naughty...and naked.

    engage with you, because familiarity breeds comfort.

  • You also have the ability to use Facebook as your Fan Page identity or brand. Now you can interact with other pages, post on their walls and comment on their posts. This will dramatically help with engagement and networking. Previously, you could only interact with people as your business or brand if you were on your own Fan Page.
  • The best part of the new functionality is notification. When someone comments on a post, you will receive an email (if your settings are set to do so) and you will see a notification alert just like you would if you were normally using Facebook. This is a great way to know when people are interacting, so you can respond. The notifications will also let you know when you have new fans. Now you can see your number of Likes increasing and you’ll know who recently Liked you. This is great for demographics and networking.

No doubt there will a lot of discussion about the new Fan Page as it is released for everyone. Stay tuned!


PornobobbiePornoBobbie is this week’s Feature Friday Photo.  Not only is Bobbie a sexy porn star but he is also a talented writer.  He posts frequently to his blog, The Life and Times in Pornolandia, which chronicles his adventures in the San Fernando Valley as a porn star and writer, and the general craziness of life.  Bobbie is another example of a porn star who can write!  He is funny, witty, provocative and alluring. He is also a great Twitter tweep.  Always good for an interesting tweet, I recommend you give him a shout. I also love this picture, he looks academic and devious. My favorite combination.

Read Bobbie’s blog at The Life and Times in Pornolandia

Follow PornoBobbie on Twitter @PornoBobbie

Talk to PornoBobbie on Black Book Buddies!

Promote your porn on Twitter, promote your brand on LinkedIn.

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Veronica Vaughn LinkedIn Profile

Veronica Vaughn promotes herself as a business owner first and adult star second. Like Veronica, keep your social networks connected. Her LinkedIn is for networking but her linked Twitter account is for promotion.

LinkedIn is the largest business networking site.  It is where you go to post your resume, find jobs, meet people, make connections, create business alliances and have access to amazing business resources. This is not generally where you’d think of porn.  In fact, the public does not usually think of any adult star as being invested in business.  However,  the most successful porn stars have great business heads; that is why they are successful. .

LinkedIn has generally been the forbidden network in porn. Most people in the adult industry have not viewed LinkedIn as an adult friendly platform. This is true, it isn’t.  But it is not against people in the adult industry, it is against using the site as a promotion for porn.  In all fairness, it is against using the site as commercial promotion for any business.  The network is not actually about promoting business, it is about building business connections.

Much like Facebook, it is primarily a self monitoring community. If your profile is essentially spam, you risk being deleted. If you spam groups, your posts will be deleted and you may be removed from the group. If you are obviously engaging or promoting illegal activity, you will be deleted.  But if you are focusing on developing your business connections you will be fine.

LinkedIn is a place where adult stars can focus on the business side of their networking –  meeting producers, studios, agents, distributors, managers, etc.  LinkedIn groups are  your greatest resource.  There are groups for every possible topic. Interested in Social Media? Join the group Adult Social Media and keep on top of what is happening in social media in adult entertainment.

Join a group, read the discussion and then take part. The more you use the groups the more they will benefit you.  As you participate, you will meet people and expand your network.

Are you needing information? Ask the group.

Are you needing help? Ask the group.

Are you looking for business connections? Ask the group.

To network on LinkedIn you just need to position yourself as a business person.  Promote your porn on Twitter. Network your brand on LinkedIn.

Social Media Floozy

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Social Media Whore

Are you a social media prude, whore or floozy?

When people start becoming involved in social media they are 1 of 2 things:

1. Prudes

2. Sluts

As with most things, moderation is actually better.  There’s also another option:

3. Floozy

The Prude

The social media prude is the person who barely sticks their toe in the water. They create one account, lurk, and hardly ever post.  Actually, that is the best case scenario.  The worst case is: they create one account, never log in and chalk up social media as a failure.

The prude is on social media because she thinks she has to be there.  She doesn’t like it or understand it and is not truly willing to give it a really good try. Her measly attempts will sour her to future social ventures.

The Slut

The social media slut decides they are going to jump head first into all forms of social media. They create accounts on every network they can find. They blast out messages to everyone, send auto-messages to every new follower, and try to talk to everyone.  Then they are completely overwhelmed and turn their back on all of it because it was too much.

The slut realizes the importance of social media.  She realizes it so much, that in order to utilize it she is convinced she has to access all of it. She spreads herself too thin and wears herself out, generally overextending herself. Because she is doing so much of it, chances are she’s doing none of it really well; she will get burnt out without seeing any real results and quickly abandon all her efforts.

The Floozy

The social media floozy is the one who does not get into all the networks, just a few of them.  She talks to a lot of people, but no more than she can handle.  She does social media because she likes it, not because she has to. The social media floozy understands her limits but is still very active and present.

The floozy will focus on the networks she has the most fun with, and those will be the ones she gets the most out of. Because she is not overextended she won’t get burnt out. She will be able to continue with her social media for the long haul and find success. Consider the virtues of the floozy, and embrace them!

XXX: Good for your brand, bad for your URL

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Friday Feature Photo: Coco Devine

Friday Feature Photo: The petite and sexy Coco Devine. She is XXX in all the good ways.

There is a lot of discussion about using .XXX as an adult alternative to .com.  AVN has a 5 part series about the ramifications of the dot xxx push. Although this discussion has taken place for the past few years, the issue is top news again because the ICANN (Internet Corporation for Assigned Names and Numbers) has a GAC (Government Advisory Committee) that is reviewing the issue before it decides the next step. The ultimate decision will determine whether “dot XXX” will be encouraged as a “dot-com” alternative for adult sites.

As it seems more likely that .XXX will be pushed, many sites have already reserved their .XXX URL.  So, the infamous www.sex.com would become www.sex.xxx. Seems like it could be sexy right? Not so fast. A .XXX TLD (top level domain) can seriously hurt your web business.

The purpose behind this is to let people know, beyond the shadow of a doubt, that a website contains adult content.  This is being done under the guise of child protection.  If you are in the adult industry, you know that any site that is on the level already implements child protection. In fact, Adult Entertainment is one of the biggest supporters of child protection and actively pursues new and better ways to keep inappropriate material from children. Fact is, the people who avoid child protection are not part of the legitimate adult industry, and they will continue to avoid it.

Dot triple X will only give people a false sense of security.  Any site that chooses will still be able to use a .com domain. Larry Magdid, creator of Safekids.com, says “As an Internet safety advocate, my concern about .XXX is that it could give parents a false sense of security…It would be like setting up a red-light district in a community while also allowing adult entertainment establishments to operate in residential shopping centers.”

Many people have purchased their .XXX to ensure that they are able to hold on to their branding. The ICANN seems to be interpreting this as industry support for the TLD.  However, this is not support – this is a reaction to the very real possibility of a new TLD and people not wanting to sacrifice their brand identity because they got on the bandwagon late.

From a website owner point-of-view the .XXX is bad for your site from a technical standpoint. Yes, people can block it, but the people who would do this are not your audience anyway. You don’t care if Joe Parent blocks .XXX but you do care if Google does.  Google already prevents their search auto-fill to populate for anything that is considered questionable material. It would be an easy step to block dot .XXX from appearing in any search results.  This would substantially limit organic traffic and completely nullify any benefits from SEO.

Our Friday Feature Photo links to a site with an xxx in the URL:  www.cocodivinexxx.com. But this is fine, because it is in the site name, not in the TLD.  Having xxx in your URL will not get you blocked. Having it as your TLD is going to cause you problems and loss of traffic.

There are many potentials for blocking, from search engines to internet browsers setting their safety defaults to automatically block .XXX. It also sets the site up for being blocked from merchant account and hosting companies that don’t want to be associated with a business that is blatantly adult.  With all of that, let’s not even talk about the potential to be riddled by spam through any contact information on the site, yikes!

Overall we feel that the .XXX is a bad move for any website.


Friday Feature Photo: Coco DevineThe Friday Feature Photo is the beautiful Coco Devine.  As she says, she is the newest, sexiest, most curvaceous girl on the web.  She is definitely right. Not only is she sexy she is also a great person to tweet with.  You can see her pics, videos and even talk to her live on her website webcam. Then go and chat her up on Twitter!

Go to her website: www.cocodivinexxx.com

Talk to her on Twitter @Coco_Divinexxx

You can call her for bookings at: 888-800-8761

or email her at cocodivinexxx@gmail.com

 

Porn Stars Can Write?!? Duh.

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Nina Hartley

Nina Hartley is a great example of an adult star who is also a gifted writer.

Many people are surprised to find out that porn stars can write. There is a public misconception that adult starts are stupid and uneducated.  Well, this is plainly not true. There are many very smart and very talented writers in the adult industry and blogs are giving them a voice where they did not have one before.  Because some porn stars have created blogs, many others are wondering if they should begin one as well.

Blogging is one of the big things you hear people talking about as a necessary addition to any website.  I would argue this point.  There are good and bad things about blogging, but the crux of the issue comes down to the blogger.

You should have a blog if:

  • you like writing
  • you have something interesting to say
  • you have unique content
  • you are willing to make a committment

You should not have a blog if:

  • you don’t really like writing
  • you are only doing it because you think you should
  • you just don’t think you have the time

What you are trying to accomplish?

  • establish authority
  • connect with your audience
  • add value to your website
  • build your brand

As an adult site, blogging becomes a more interesting question.  There are usually one of two things that you want to develop:

  1. Personal Branding
  2. Company Information

If you want to work on your personal branding, a blog is a great way for your audience to get to know you. You can share stories and pictures from behind the scenes from movies and photo shoots. You can give sex tips, modeling tips, workout tips.  You can present your thoughts on the industry and how changes in the industry affect you as an adult star. You can also just be yourself and blog about your life. Many people in your audience want to get to know you on a more personal level. They may feel more of a connection with you if they know what is going on in your life.

If you are using a blog to put your company info forward, you can use your blog to talk about movies you are shooting or the next photo shoot. You can share behind-the-scenes and insider information, even sneak deals in for people who read the blog.  Ultimately you can use it as a way for your audience to get to know your company on a more personal level. This helps create loyalty and trust.

Either way, you are focusing on adding value. If you do not think that you can add value with a blog, don’t do it.  If you cannot be consistent, getting your blog out on a regular schedule (minimum of once a week) do not do it.  If you can’t string two words together without swearing or being incoherent, then don’t do it.  But if you can commit to your communication, and you can add some value to your website, then jump in and start writing!

Google Images has Free Porn?

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Friday Feature Photo: SoCal Glamour Girl Tessie Tarrentino

Friday Feature Photo: SoCal Glamour Girl Tessie Tarrentino looking sexy and making me want that cupcake!

Have you ever gone to Google Images and searched for naked women, sex, sexy, boobs, butt, sexy women…yeah, you get the idea.  Yup, you can basically get free porn on Google. Or at least free adult images. You can prevent this, or make the free images work for your site.

Because of the way images register in search engines, there is a good chance that your adult images are being listed on Google Images. When you add pictures to your site, they are often inserted with alt tags, and descriptions, which make searching for images on your site easier. It also gives you better SEO and helps your page ranking. Those tags also ensure your placement on Google Images.

Adult images will not automatically appear in a search.  There is an automatic filter set to “Safe search moderate” that will filter out any truly adult graphics.  But you can easily change the setting and turn off any filtering.

When someone looks at the image, it is a preview that is linked to the host site. If they click “Full size image” it will often open it to a web page that only shows the photo on the page. This makes it very easy for someone to use the image on their site or download it.

Why this is good

  • Get more traffic to your site.
  • Good page ranking via images, SEO.
  • More exposure.

Why this is bad

  • People using your image without permission.
  • People taking the image without going to the site.
  • You get no money from Google Images.

Having your pictures appear in the image gallery is not necessarily the best thing, especially if you are a member-based site. You want people to pay to see your images, not get them for free through an image aggregator.

What you can do

  • Keep all your images behind a members-only wall.
  • Code your images so when people open them up, it goes to your website instead of just showing the image.
  • Watermark your image with your web address.

The best thing to do is watermark any image that appears in the free section of your site.  That way ,if they come up in Google Images, they will have your web url on the image.  This will help prevent people from using your image without your permission, and if they do, you are getting your website out in front of more people. If you are worried, best to talk to your web designer about it. Many of them have cool tricks to bypass this, or other methods they can use to direct people to your site.

The Friday Feature Photo from SoCal Glamour Girls uses the watermark method. All of their photos are branded with the site name.  Also if you try to view the images from their website with the easy, right click “view image” method. All you will get is the frame the picture is framed in on the main page.  It is a great example of creative coding to prevent image theft.


Friday Feature Photo: SoCal Glamour Girl Tessie TarrentinoFriday Feature Photo: This weeks feature photo is the very sexy Tessie Tarrantino from SoCal Glamour Girls. SoCal Glamour Girls is an online magazine and social network of sexy women. The site is beautifully put together with tantalizing content from the very first page.  But the site isnt just sexy pics, you actually get to talk to the girls.  SoCal Glamour Girls is embracing the newest trend in the adult industry and that is engagement.  The girls come online and you can talk to them via chat and web cam.  Then you can continue your conversation on Twitter, as they all have Twitter accounts.  This is a great site to both see and interact with beautiful and sexy women.

Go to their website: www.socalglamourgirls.com

Follow them on Twitter: @SCGlamourGirls

Easy SEO for Porn

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SEO LegsSEO (search engine optimization) is an extremely important tool for your website. Google made this really easy with an auto-populate feature in their search bar.  All you had to do was start typing your keyword and a menu would populate below your typing with a list of potentially related search terms. This was great for figuring out some alternate search terms for your site. However, Google black listed porn. They blocked their search box from auto-populating any terms that might lead to adult content. So if you are an adult site, you have to work a little harder to research your keywords – but not that much harder.

SEO is essentially what allows your website to be found by search engines.  Most people think that SEO is finding keywords to add to meta tags on your page.  If you understanding html coding, that does not sound like a difficult thing to incorporate. However, if you do not do coding, that seems a bit more scary.  Thankfully, meta tags are not the best way to optimize your site for SEO.  Writing your keywords into your copy is the best SEO.

Most of us think that we know what the best keywords for our site will be.  Honestly, you probably know one or two, but most likely you will not guess the rest. Before Google blackballed adult terms, we could just turn to their search box.  Now you need to access SEO and keyword applications using other methods.

The easiest (and free) tool for this is Google Adwords.  Ynot just wrote a great blog post that takes you through the steps of using Google Adwords for keyword research.  Using Adwords, you can search for terms you want to use, and it will give you a list of other potentially relevant keywords and terms. You can also ask it to evaluate your website and it will give you suggestions.

If you have a blog, a great tool for optimizing your posts is Scribe SEO. This is a subscription service, but it’s not expensive, and it does a great job optimizing every post and page on your blog site. It also helps you make sure your SERP (search engine results page) is optimized for search engine listings. It also gives you suggestions for getting backlinks.

Because Scribe SEO is a subscription service you will get more robust SEO help than from just using Adwords.  However, Adwords will still give you great results for keywords and phrases. And you can’t beat free. Once you get your list of words you just need to incorporate them into the copy on your site.

Xbiz awards, no props to tweets

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Muscle Barbie dressed like a school girl writing on a chalk board

Friday Feature Photo: The beautiful, and very fit, Muscle Barbie

During Wednesday night’s Xbiz Award show, Twitter was flooded with pics and commentary from the red carpet.  Stars posted tweets ranging from getting ready for the event to comments on the happenings.  The next day’s tweets were even more overwhelming.  All the photos that were taken started flooding the twitterverse.  More comments and talk about the previous night’s activities were the trending topic for adult tweets. Though Twitter gave a nod to Xbiz, Xbiz did not give a nod to Twitter.

First thing Thursday morning the list of winners was posted. Those of us who were not yet in the know ran to the site to see who won awards.  Consummate tech geek that I am, I checked the tech section first.  I am curious to see who won best website and best web services, but I am more interested in the topics.  As the internet plays a deeper and more integral role in porn (reaffirmed by Pink Visual launching their cloud site), the categories for Web/Tech are becoming more significant.

Sadly, there was no category for social media. No category for Twitter. No category for innovative social media networks. Nada.  I am sure organizations like Adult Talent Registry would like a chance for recognition. What about twitter campaigns that companies like Adult Trading Card Company have launched? It is unusual to be on social media and not have heard their names.  Then you have the tweet aggregating powerhouse, Pornstar Tweets. And who is kidding who here, the porn stars would love a chance to get some recognition for their tweeting prowess!

So although the Xbiz awards did not recognize the social media muscle that the adult industry is flexing, efforts are not going unnoticed.

Congratulations to all the winners of real categories from Xbiz. Maybe I should create my own social media porn award. What do you think?


Feature Photo Friday: I met Wendy Rider, aka. Muscle Barbie, on Twitter.  I saw one of the pictures she posted and was blown away. Not only is she beautiful, but she is fabulously fit!   She is a WBFF Pro Figure competitor, Playboy model, International Fitness Model, and personal trainer. Yup, she is the whole package.  Her site is not only pictures and cam, you can get live fitness training from Ms. Muscle Barbie herself!

Check out her website: www.musclebarbie.com

Follow her on Twitter: @musclebarbie

My, What a Sexy Twitter Voice You Have!

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Paris Hilton tied up in a microphone cord

Anyone can be sexy. What makes your voice unique in the Twitterverse?

Finding your voice is an important part of the social media process. It seems like this should be easy, especially if you are in the adult industry, but it is not. All you have to do is be sexy, right?  Maybe not.  Crafting your online personality is an important part of your branding.   Thousands of people in the Twitterverse are sexy, so how are you different? What makes you unique?

The crafting of your personality needs to be carefully based around your objective and your audience. Although you may have an idea of who you are online, that doesn’t necessarily mean it will be what elicits the most responses from your audience, or drives the most click-throughs.

Are you a dom? Do your followers want to be bossed around? Are you a vixen? Do you need to be coy and illusive? Are you a Diva? Do you need to be strong and demanding?

You not only need to figure out who you want to be, but you need to figure out who your audience responds to strongly.  For some people, primarily talking to other porn stars works for them. Their fans want to see the behind-the-scenes of the porn life.  For most, this is not enough.  You have to actually talk to your fans and relate to them.

When I first start working with a client, I take a splatter approach to posting. I experiment with a variety of posts, with different tones and content. I do this to begin establishing what their audience will respond to. Your online followers are a unique group, thus you cannot base your communications on the success or failure of someone else.

If our online personalities are a product of our branding, they can also be extremely formative to the evolution of our branding. Pay attention to what your audience responds to, because if your goal is to reach them for sales, support or awareness, you need to know what approach and tone will engage them. Remember, you can’t just bat your eyes on Twitter and get people to do what you want, you have to offer substance and make that substance uniquely yours.