My, What a Sexy Twitter Voice You Have!
Finding your voice is an important part of the social media process. It seems like this should be easy, especially if you are in the adult industry, but it is not. All you have to do is be sexy, right? Maybe not. Crafting your online personality is an important part of your branding. Thousands of people in the Twitterverse are sexy, so how are you different? What makes you unique?
The crafting of your personality needs to be carefully based around your objective and your audience. Although you may have an idea of who you are online, that doesn’t necessarily mean it will be what elicits the most responses from your audience, or drives the most click-throughs.
Are you a dom? Do your followers want to be bossed around? Are you a vixen? Do you need to be coy and illusive? Are you a Diva? Do you need to be strong and demanding?
You not only need to figure out who you want to be, but you need to figure out who your audience responds to strongly. For some people, primarily talking to other porn stars works for them. Their fans want to see the behind-the-scenes of the porn life. For most, this is not enough. You have to actually talk to your fans and relate to them.
When I first start working with a client, I take a splatter approach to posting. I experiment with a variety of posts, with different tones and content. I do this to begin establishing what their audience will respond to. Your online followers are a unique group, thus you cannot base your communications on the success or failure of someone else.
If our online personalities are a product of our branding, they can also be extremely formative to the evolution of our branding. Pay attention to what your audience responds to, because if your goal is to reach them for sales, support or awareness, you need to know what approach and tone will engage them. Remember, you can’t just bat your eyes on Twitter and get people to do what you want, you have to offer substance and make that substance uniquely yours.