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How do I promote you You YOU?

Be unique! Be original! Do that and you will sky rocket to success!

Like so many conference that was a theme in Blogworld after the first day. What a lot of people were wondering but not necessarily vocalizing was how can I do that for a client?

One problem with seminars and industry conferences is that a lot of it help you launch yourself into so called stardom. But what about the people who aren’t peddling their own brand or product. What about the consultants and the community managers? What is the new role for community managers.

The opening keynote touted the benefits of Google Plus. Claiming that the people are there, that people are finding huge value and it is the next frontier. Well, maybe but I am not totally sold. If you are a community manager you still cannot offer it as a brand option for your clients. You still cannot use Google Plus as a business. Not to mention that the audience is mainly tech forward early adaptors. And of course you cannot use it if you are an adult star. But is that your audience?  As a community manager, I have to go to where my clients audience is spending their social media time. And they are not on Google Plus. The pornsters are on twitter, and reluctantly on Facebook.

Sometimes I question if so many of our social media superheros are primarily teachers but not necessarily on the ground floor doing the work. We always address what you can do to boost your brand, but what about the conversation that discusses what you can do to boost your clients brand.

If we are not supposed to sell or market, and our clients are not devoted (or product able) to give away content, then how do you drive the numbers?

They say that a marketer touts the value of your brand but the CEO wants to see the ROI, as a manager how do you capture and harness that value?

XXX: Good for your brand, bad for your URL

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Friday Feature Photo: Coco Devine

Friday Feature Photo: The petite and sexy Coco Devine. She is XXX in all the good ways.

There is a lot of discussion about using .XXX as an adult alternative to .com.  AVN has a 5 part series about the ramifications of the dot xxx push. Although this discussion has taken place for the past few years, the issue is top news again because the ICANN (Internet Corporation for Assigned Names and Numbers) has a GAC (Government Advisory Committee) that is reviewing the issue before it decides the next step. The ultimate decision will determine whether “dot XXX” will be encouraged as a “dot-com” alternative for adult sites.

As it seems more likely that .XXX will be pushed, many sites have already reserved their .XXX URL.  So, the infamous www.sex.com would become www.sex.xxx. Seems like it could be sexy right? Not so fast. A .XXX TLD (top level domain) can seriously hurt your web business.

The purpose behind this is to let people know, beyond the shadow of a doubt, that a website contains adult content.  This is being done under the guise of child protection.  If you are in the adult industry, you know that any site that is on the level already implements child protection. In fact, Adult Entertainment is one of the biggest supporters of child protection and actively pursues new and better ways to keep inappropriate material from children. Fact is, the people who avoid child protection are not part of the legitimate adult industry, and they will continue to avoid it.

Dot triple X will only give people a false sense of security.  Any site that chooses will still be able to use a .com domain. Larry Magdid, creator of Safekids.com, says “As an Internet safety advocate, my concern about .XXX is that it could give parents a false sense of security…It would be like setting up a red-light district in a community while also allowing adult entertainment establishments to operate in residential shopping centers.”

Many people have purchased their .XXX to ensure that they are able to hold on to their branding. The ICANN seems to be interpreting this as industry support for the TLD.  However, this is not support – this is a reaction to the very real possibility of a new TLD and people not wanting to sacrifice their brand identity because they got on the bandwagon late.

From a website owner point-of-view the .XXX is bad for your site from a technical standpoint. Yes, people can block it, but the people who would do this are not your audience anyway. You don’t care if Joe Parent blocks .XXX but you do care if Google does.  Google already prevents their search auto-fill to populate for anything that is considered questionable material. It would be an easy step to block dot .XXX from appearing in any search results.  This would substantially limit organic traffic and completely nullify any benefits from SEO.

Our Friday Feature Photo links to a site with an xxx in the URL:  www.cocodivinexxx.com. But this is fine, because it is in the site name, not in the TLD.  Having xxx in your URL will not get you blocked. Having it as your TLD is going to cause you problems and loss of traffic.

There are many potentials for blocking, from search engines to internet browsers setting their safety defaults to automatically block .XXX. It also sets the site up for being blocked from merchant account and hosting companies that don’t want to be associated with a business that is blatantly adult.  With all of that, let’s not even talk about the potential to be riddled by spam through any contact information on the site, yikes!

Overall we feel that the .XXX is a bad move for any website.


Friday Feature Photo: Coco DevineThe Friday Feature Photo is the beautiful Coco Devine.  As she says, she is the newest, sexiest, most curvaceous girl on the web.  She is definitely right. Not only is she sexy she is also a great person to tweet with.  You can see her pics, videos and even talk to her live on her website webcam. Then go and chat her up on Twitter!

Go to her website: www.cocodivinexxx.com

Talk to her on Twitter @Coco_Divinexxx

You can call her for bookings at: 888-800-8761

or email her at cocodivinexxx@gmail.com

 

My, What a Sexy Twitter Voice You Have!

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Paris Hilton tied up in a microphone cord

Anyone can be sexy. What makes your voice unique in the Twitterverse?

Finding your voice is an important part of the social media process. It seems like this should be easy, especially if you are in the adult industry, but it is not. All you have to do is be sexy, right?  Maybe not.  Crafting your online personality is an important part of your branding.   Thousands of people in the Twitterverse are sexy, so how are you different? What makes you unique?

The crafting of your personality needs to be carefully based around your objective and your audience. Although you may have an idea of who you are online, that doesn’t necessarily mean it will be what elicits the most responses from your audience, or drives the most click-throughs.

Are you a dom? Do your followers want to be bossed around? Are you a vixen? Do you need to be coy and illusive? Are you a Diva? Do you need to be strong and demanding?

You not only need to figure out who you want to be, but you need to figure out who your audience responds to strongly.  For some people, primarily talking to other porn stars works for them. Their fans want to see the behind-the-scenes of the porn life.  For most, this is not enough.  You have to actually talk to your fans and relate to them.

When I first start working with a client, I take a splatter approach to posting. I experiment with a variety of posts, with different tones and content. I do this to begin establishing what their audience will respond to. Your online followers are a unique group, thus you cannot base your communications on the success or failure of someone else.

If our online personalities are a product of our branding, they can also be extremely formative to the evolution of our branding. Pay attention to what your audience responds to, because if your goal is to reach them for sales, support or awareness, you need to know what approach and tone will engage them. Remember, you can’t just bat your eyes on Twitter and get people to do what you want, you have to offer substance and make that substance uniquely yours.

Doms on Twitter: I don’t follow you, you follow me!

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Profile picture of Joe Lusty

Does your Twitter Strategy include who you follow and why? Branding extends to how you manage your social media.

 

When creating a Twitter strategy, always  keep your audience in mind. Generally speaking, I tell people to follow their followers. After all, following doesn’t cost you anything and it helps grow your network faster. It also aids in social proof. However, it is not right for all people.  If you are in the BDSM community, following back might be counter to your image.  

When you start on Twitter you need to decide the personality of your account. This is a key part of your branding. If you are a dom, and use your tweets to continue that persona, then following back might be the wrong solution for you, especially when it comes to following clients.  As a dom, you might need to work a bit harder for your networking while telling your audience, “You follow me! I don’t follow you.”  

The important part of this is consistency.  If you are going to not-follow as a Twitter strategy then you need to stay true to that. You will also need to find other ways, such as engagement, hashtags and content as primary ways to grow your network.  

Not following can be as much a strategy as following. You just need to make sure your strategy is in alignment with your branding.  


The image used in this post was provided by Joe Lusty. He is a producer, director, photographer and performer.  A full-time photographer, he has some beautiful xxx photographs that are both provocative and artistic. Visit Joe’s website at www.joelusty.com