Adult Entertainment Social Media Marketing Challenges
Adult entertainment presents unique challenges in social media. Every adult entertainment business owner is looking for ways to drive traffic to their site. The big question, how do I get more people to my site? Traditional methods include Google ads, traffic buys and SEO. Social media has been gaining more traction in the traffic arena. We are even starting to see industry conferences (Xbiz, The Phoenix Forum, Internext) featuring social media on their traffic panels.
What makes social media special?
Traffic from social media is considered qualified traffic. This means that every person who comes to your site from a social media source is already interested in what you are selling. People can get frustrated because purchased traffic will often be higher than what is driven organically from the social media networks. However, the adult traffic from social networks have a higher conversion rate. So the value of a social media client is higher than that of purchased traffic.
Why is social media for adult entertainment different?
The adult entertainment industry cannot use social media in the same way that mainstream business does. There are restrictions on many of the networks, Facebook, Google Plus and Pinterest, to name a few. These restrictions often prevent adult websites from linking back to their site or even sharing content. This begs the question, why are adult brands using these social networks and how are they using them? There are ways to work around the restrictions. This often involves being creative in your content creation and opening up to alternate routes for driving traffic. Many adult companies will also use the restrictive networks as a tool for branding instead of traffic.
The restrictive networks are not the only ones out there. One of the best sources for traffic is welcoming to adult entertainment, and that is Twitter.
Twitter is one of the top traffic driver for websites. This is often true for both adult and mainstream companies. Twitter allows for more aggressive networking and is a platform designed for content distribution. The one restriction on Twitter is that adult companies cannot pay for a sponsored tweet or ad.
Tumblr and Reddit can also be good sources of traffic for adult entertainment, though they are restrictive on the use of affiliate codes.
Google Ads vs. Social Media
For years Google Ads has been the go-to ad platform for most businesses. If you want to boost your search for your keywords, you went to Google Ads. However, Google has restricted adult ad placement on their search engine. This means that Google Ads is off the table for most adult entertainment websites. Social media is the next tool to pick up the slack.
If you are interested in discussing your social media strategy for your adult entertainment business, please contact 7Veils. We are the premier social media marketing company in adult entertainment and would be happy to discuss your adult social marketing presence.