Marketing Executive of the Year Nominee

Lauren MacEwen Marketing Award 7 VeilsWe are excited to announce that Lauren MacEwen, primary strategist of 7 Veils Media, has been nominated for the Marketing Executive of the Year 2016 Xbiz Award.

Selection of nominees was based on a multitude of factors including leadership ability, business acumen, positive community influence and overall career success as submitted by industry peers via social network XBIZ.net.

“It is a very exciting and great honor to be nominated among so many amazing people. I love working in social media and I love working in adult. I am lucky to have such a amazing team to work with and so many incredible clients. I look forward to many more years of putting forward cutting edge social marketing strategy.” – Lauren MacEwen

The XBIZ Exec Awards spotlight outstanding individuals who play a key role in the success of prominent brands. The award categories cover a range of occupations that make up the organizational chart of industry enterprises, covering business development, marketing, management, chief executives and more.

To be held at Andaz Hotel on Hollywood’s famed Sunset Strip, the online industry edition of the XBIZ Exec Awards will be presented at an exclusive awards ceremony on the evening of Jan. 13 and the retail edition on Jan. 14.

For the complete list of nominees, visit XBIZ.com.

 

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ASACP Honors Lauren MacEwen With Service Recognition Award

Social Media Award We were honored to have our CEO and primary strategist, Lauren MacEwen, receive the ASACP Service Recognition Award.

The ASACP Service Recognition Award was established to honor the dedicated volunteers who have helped the association to carry out its mission of protecting children and at-risk youth by providing vital assistance and services.

An engraved crystal trophy representing the honor was presented to MacEwen by ASACP’s Executive Director, Tim Henning, at the recent 2015 XBIZ Awards show in Hollywood.

“Lauren has been extremely helpful to the association in spreading its message of protecting children online by keeping them out of and away from adult entertainment,” Henning stated. “Her work during the past year has enabled ASACP to better reach parents, publishers and other stakeholders with the association’s positive message of using proactive responsibility as a viable alternative to censorship and stringent regulations.”

“Protecting children online is a high a priority in the adult industry, and ASACP is on the forefront of this mission,” MacEwen adds. “It is a great honor to be working closely with such an incredible organization.”

Previous ASACP Service Recognition Award winners include attorneys Lawrence Walters, Marc Randazza and Greg Piccionelli, plus Cyber Stampede’s Rodney Thompson and Scott Rabinowitz, Epoch’s Joel Hall, Cydata Services’ Brandon Shalton, adult film performers Stormy Daniels, Tera Patrick and Evan Seinfeld, as well as Fiona Patten and Robbie Swan of The Eros Association, and ASACP’s own Tim Henning and Vince Charlton.

 

 

 

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Adult Entertainment Social Media Marketing Challenges

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big-followingAdult entertainment presents unique challenges in social media. Every adult entertainment business owner is looking for ways to drive traffic to their site. The big question, how do I get more people to my site? Traditional methods include Google ads, traffic buys and SEO.  Social media has been gaining more traction in the traffic arena. We are even starting to see industry conferences (Xbiz, The Phoenix Forum, Internext) featuring social media on their traffic panels.

What makes social media special?

Traffic from social media is considered qualified traffic. This means that every person who comes to your site from a social media source is already interested in what you are selling. People can get frustrated because purchased traffic will often be higher than what is driven organically from the social media networks. However, the adult traffic from social networks have a higher conversion rate. So the value of a social media client is higher than that of purchased traffic.

Why is social media for adult entertainment different?

The adult entertainment industry cannot use social media in the same way that mainstream business does. There are restrictions on many of the networks, Facebook, Google Plus and Pinterest, to name a few. These restrictions often prevent adult websites from linking back to their site or even sharing content.  This begs the question, why are adult brands using these social networks and how are they using them?  There are ways to work around the restrictions. This often involves being creative in your content creation and opening up to alternate routes for driving traffic. Many adult companies will also use the restrictive networks as a tool for branding instead of traffic.

The restrictive networks are not the only ones out there. One of the best sources for traffic is welcoming to adult entertainment, and that is Twitter.

Twitter is one of the top traffic driver for websites. This is often true for both adult and mainstream companies. Twitter allows for more aggressive networking and is a platform designed for content distribution. The one restriction on Twitter is that adult companies cannot pay for a sponsored tweet or ad.

Tumblr and Reddit can also be good sources of traffic for adult entertainment, though they are restrictive on the use of affiliate codes.

Google Ads vs. Social Media

For years Google Ads has been the go-to ad platform for most businesses. If you want to boost your search for your keywords, you went to Google Ads. However, Google has restricted adult ad placement on their search engine. This means that Google Ads is off the table for most adult entertainment websites. Social media is the next tool to pick up the slack.

If you are interested in discussing your social media strategy for your adult entertainment business, please contact 7Veils. We are the premier social media marketing company in adult entertainment and would be happy to discuss your adult social marketing presence.

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Main Stream Media vs. Adult Entertainment

Most of the information on social media marketing is produced for main stream media, however we are not in main stream media. Adult entertainment has different requirements and allowances. Much of the advice and tips for Twitter, Facebook, Google Plus and Youtube do not account for PG13 material, much less XXX material. Much of the traditional marketing advice will get you banned, blocked and hidden.

7 Veils Media designs marketing strategy specifically for the adult entertainment industry to ensure maximum exposure!

Adult social media has different needs than mainstream. The social networks place restrictions on adult companies, which limits (or prevents) them from being able to use the network effectively.

The requirements of the social networks, and what is permissible, can change almost weekly and without formal notice.

7 Veils Media keeps up with the every changing developments of the social networks and their evolving relationships with adult entertainment. We maintain our clients social accounts within the boundaries of the networks, and keep them up to date with changes that may affect them. We also strive to find new and creative ways to push the boundaries of the social networks to get the best possible results and stay ahead of the curve.

As social media strategists, we are not just looking to execute your social marketing, we are looking for ways to keep you on top and position you as industry leaders. We do this by integrating new technology as soon as it available, often in the beta stages. When Vine came out, some of our clients were using it the very first day. When Snapverse launched, we had clients using it in beta.

7 Veils Media understands the unique needs of adult entertainment in the social-verse. We are responsive to the trends and changes with the social media networks and strive to keep you on the forefront of the social-technology curve.

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