PETA goes Dot XXX

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PETA has long had provocative imagery in their ads. Many people have criticized them for exploiting women in their promotion of animal rights. But they are taking their nakedness to a new level. PETA is launching their own .XXX site. Though they might not be aware of the controversy in the adult industry regarding this TLD, they are definitely not only preventing anyone else from using their branded (and trademarked) URL, but they are capitalizing on it.

I am sure this will come as a mild surprise to many people. Though if you have really paid attention to their marketing campaigns, it is not a big leap. Of course, if you paid attention to their marketing campaigns, anyone who was looking to capitalize on a big name .xxx left unclaimed after the “sunset” period for trademarked URL registration, would not have had to think hard to come up with a PETA knock of porn site.

PETA is aware that this is a controversial move, but they have been in the center of controversy since they started their nude anti-fur and nude anti-meat ads.

Here are some ads that a few well known porn stars have already been featured in. Will the new site open a new more mainstream modeling opportunity for adult stars?

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Montreal here I come!

Tomorrow I head out for the Qwebec Expo in Montreal! It looks like it will be a great conference in a great city. It will be my first time in Montreal since I was a kid, so I am looking forward to seeing a little bit of the city.

I will be tweeting through out the event, so make sure you follow me @7_Veils to keep up with the conference and all the fun and crazy happenings.

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Qwebec Expo

Next week is the Qwebec Expo in Montreal. It is an Adult B2B conference. There promises to be some interesting seminars and I am sure some great networking.

The conference starts on Friday August 26 and finishes up on Saturday August 27th. If you will be at the conference, make sure you come find me.

Friday

Friday morning at 11:00 there is the New-Bees workshop. The panel will have some industry experts who have been around for a while and will share some tips and tricks to help you break into the industry.

Eddie K from X Industry Jobs will be giving a keynote on on employment in the adult industry. In case you are not familiar with X Industry Jobs, it is a great site that lets you know what jobs are available in adult entertainment. It is a great resource for companies that are looking to hire, and for people looking for an industry job. The site is designed to allow people to connect with each other in a professional manner. The other bonus, is it is not just for actors. Most of the jobs on the site are on the business or tech side. So make sure you check it out and go listen to Eddie’s keynote on Friday at 12:30.

On Friday at 3:15 I will be on the Marketing- Traffic & Social Networks panel. You will get a chance to pic the brains of myself and a few other industry experts on using social media for your brand and other ways to draw traffic to your site.

Saturday

First seminar at 12:15 will be talking about mobile and affiliate marketing. These are two very strong marketing tools that are often under utilized, or improperly utilized, but have a lot of power and revenue generating potential.

This will be followed by a billing seminar and then a legal workshop. Both will be great for people new to the industry, as well as industry veterans.

 

 

 

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Blog on Vacation

I am outta here for a week! So I will see you after Aug. 12!

 

Social Media Strategist Lauren MacEwen

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What Elvis Taught Me About Social Media

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A list of 5 things Elvis taught me about social media.

1. Viva Las Vegas

Elvis was great about seizing the day and living in the moment.  Make sure that you are doing the same thing, and then share it on Twitter and Facebook. Tell people about what you are doing and where you are going. Share the highlights so they can live the glamorous life with you.

2. Sequins and Jumpsuits

No matter where Elvis went he got attention. You could always spot him in a crowd. Create a good image. Customize your twitter background. Have a great profile image. Create a landing page for your Facebook. Customize yourself so you stand our from the crowd. Leave people no mistake who you are!

3. A good Pelvis Thrust

Know how to be playful. Elvis was famous for his pelvis thrust. It made the girls scream and the women blush. What are you doing to get people excited? Be playful, flirty. Have fun with it. Let your freak flag fly!

4. Have Good Hair

Elvis gave great photo! With all the photo apps out there, there is really no excuse for not posting photos.  The great thing is they don’t even have to be good! Just post a picture of your self in the car rear view mirror, a snap shot in the bathroom. You don’t have to look good, you just have to be you.  People love pics and they will connect with you more if you post them.

5. Be Elvis…or a good impersonator

Elvis lived his brand. He was Elvis all the time! Even most of the impersonators have integrated their Elvis persona into their lives. This is about being your brand.  Being consistent in your brand image is important for building authority and building a strong network. So be you, but make sure that your brand image is a reflection of you.

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Amy Winehouse trends on Twitter

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Amy Winehouse died Saturday morning, from what is likely an overdoes. She is the bluesy singer famous for her deep voice and “brazen” lyrics. Though by the end of her life she was almost more known for her drug and alcohol problem than her music. Though her infamous song “rehab” did seem to portend the underlying issues that lead to her early death. Her performance in Belgrade was caught smartphone cameras and immediately reached viral video status as the world watched her slur and stumble through what was ultimately her final performance.

The day that Amy’s death was reported, she again made the viral news. Twitter and Facebook were a buzz with discussion and sad goodbyes to the young talent. The hashtag #AmyWinehouse immediately started trending.

Other hashtags and keywords that were trending in conjunction with #AmyWinehouse was #27club and Keith Richards. The #27club was an obvious one, because she is another musician that died at the age of 27.  However, the cultural link to Keith Richards was an interesting leap. Richards was being referenced in relation to Winehouse generally in amazement that Keith has not overdosed, yet Amy did. Despite the brevity of the subject, it was a frequent reference.

Keith Richards Amy Winehouse Tweet

Another trend that was being fed by Amy Winehouse was  the hashtag #goplankintraffic. Though a totally disconnected hashtag that is referring to the sport “planking”, many people were making comments about the overall Twitter response and using the #goplankintraffic hashtag as an expletive to express outrage.

#goplankintrafficA disturbing trend was the use of Winehouses user name in a way that was trying to make it look like Amy was still tweeting, and therefore not dead.

Amy Winehouse Tweet

Amy Winehouse Tweet

Amy Winehouse Tweet

Though you could easily go to her account and see that she had not tweeted since July 15th.  Regardless, it does make me question why people want to feed into the rumor that she is not actually dead. Likely they are trying to see if they can capitalize on the existing trend and create confusion, though no one really seemed to latch onto the “in poor taste” tweets.

Though Amy Winehouse was not the biggest trend in Adult on Saturday it was still a topic of conversation from talent to webmasters.

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#TittyTuesday #FollowFriday and other sexy hashtags

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Sexy Woman blowing hashtag kissesWant to tap into the larger Twitter world and reach people beyond your followers?  Hashtags are your key to the Twitterverse, and keywords are the spare keys you hide under the false rock in your garden.

Hashtags are words with a # in front of them. You will often see multiple words strung together into one, almost unintelligible, jumble of letters.  For instance #deletemynumberif, which is trending as I write this. If you were to space this out it would read “delete my number if”.  To make it easier to differentiate words, people will often capitalize the beginning of each word. The tag would then look like: #DeleteMyNumberIf. This makes it easier to read when stringing the words together.

What makes hashtags such a powerful tool is that they are easy to track and easy to follow. When someone uses one in a post, you can just click the tag and it will show you all the other tweets using that same tag. You can also search for specific hashtags. There is a website that shows you the popularity, and rate of posting, of hashtags. Go to Hashtag.org to see the influence of any hashtag.

Here is a list of popular hashtags and their rate for being tweeted. Now, .07% might seem low, but the average number of tweets sent per day is 140 million. So .07% is 98,000 tweets – and that’s a lot!

  • #TittyTuesday .07%
  • #Sexy #.25%
  • #FollowFriday .09%
  • #FF 1.73% (this is a more popular hashtag for #FollowFriday)

Keywords are searchable, but not clickable. This means you can use Twitter search to look for the keywords, but if you use them in a post they will not be clickable.  One thing nice about keywords is that they do not have to be pushed together to form one nearly illegible word, they can be a series of words with spaces. This also means they are harder to spot as being keywords. However, if you use good keywords you can tap into some great trending topics.

Another way to tap into trending topics is to look at your Twitter feed. On the right side menu, there is a topic called “Trending” that will show you what is currently trending.  You can also go to sites like WhatTheTrend.com to see this. The site will also tell you why something is trending. For instance, “Hard Nipples” is trending. Well, you might think, of course it is trending! Who doesn’t like hard nipples?  Well this is not trending because of any Twitter After Dark action.  It is trending because a judge from America’s Best Dance Crew said something about his nipples getting hard in response to a pole dance. Ok, so maybe it should be a part of Twitter After Dark.

But just because it does not originate in adult does not mean that you can’t capitalize on it.  You have an audience that is specifically paying attention to this keyword. Tweet it out and use the keyword; you might reach an audience you don’t normally get to talk to.

Keywords and hashtags are significantly under used in adult tweets.  If you want to reach your audience, and broaden your audience, be strategic – use hashtags and keywords!

 

 

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Sexy Talk on Twitter! Tips to boost your Twitter

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Sexy Twitter Lips

Are you chatting people up on Twitter?

How do you super boost your Twitter? When people ask me this I always tell them engage engage engage! Engagement marketing is the most effective form of social marketing. The whole principle behind it is talking to people. That also happens to be the founding principle of all social media. So it is no surprise that it is the most effective way to manage your Twitter.  The next big question is how do I engage? Get with the sexy talk! Ok, it doesn’t actually have to be sexy talk. But you have to talk to people.

Who do you talk to? Everyone! Talk to tweeps who follow you. Find a hashtag or a trend and talk to someone who posted something that made you laugh. Search for keywords for your industry and talk to the people that come up in the search.  The important thing is that you start talking!

Being a wall flower in social media not only will not get people to talk to you, but you will actually be invisible. If you want to be seen and build your visibility you need to put yourself out there. By this I mean talking to people. Tweeting about your business and your website is fine, but make sure that is not all you talk about. You need to talk to other twitters about what they are doing. Retweet their content. Ask them about their work and projects. People love to talk about themselves. If you are wondering how to start a conversation ask them about them.

Social sharing is one of the foundations of social marketing. You build your clicks by having people share your content. The more generous you are with sharing the more generous they will be with their sharing. The soap box methodology of marketing does not work. People on Twitter are not interested in just hearing about you. It is a more of a scratch my back and I will scratch yours type of environment. People want to know that you are a resource, someone who will post interesting and relevant content.

Some of you may be thinking, but I am in porn? Yes, it works that way in porn too. Talk to your tweeps. Retweet pics of their #TittyTuesday posts and they will likely retweet yours. Plus your audience likes to see the interaction. When you talk to other people you become more interesting. Not just to them but to all the folks who are reading your tweets.

So go out there and get talking!

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