No One Cares How Many Twitter Followers You Have

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Twitter follower tree

Twitter follower treeI see people posting all the time about how many followers they have.  They usually say something like “20 more followers and I will post a naked pic!” or “I am almost at 1000 followers, help me get the last 10!”. From a social media management point of view, the number of followers you have matters. You want to keep track of that. From a social media follower point of view, no one cares.

If you follow someone, you don’t care how many followers they have. You don’t care about getting them to the next thousand. The only reason people will encourage more people to follow you is because they want what you are promising. They want to see the sexy picture or video that you will post.

Though promising something your fans want is a good way to reach your goal, it is not a good social marketing strategy. You are not building relationships. You are not building quality. You are barely building interest.

Instead of going out and asking people to follow you, try going out and following other people. Follow some of the basic rules of engagement…start engaging. Go talk to people. If you start joining some conversations and start following people, they will follow you back. You will make your next milestone and you will be building your relationships. In the end you get it all!

So don’t be a soap box preacher. Don’t just ask from your followers and think that your big contribution is showing them more of you. Remember, social media is about being social.

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