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Army of Twitter Zombies

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Twitter Zombies might actually help you!

There has always been a lot of debate about weather it is good to buy followers or not. Generally the answer is no. When you buy Twitter followers you might as well be buying an army of Zombies. They won’t retweet you. They won’t talk to you. They won’t click your links. …though the might try to eat your brains.

We call these purchased followers Zombies because they might as well be zombies. They are mainly fake accounts that do nothing but boost your followers number. But that might be helpful.

To get followers you need to have followers. The more you have the easier it is to get more. So how do you get that ball rolling and does it matter is the ball starts off with fake followers?

So does it take followers to make followers? Simply, yes.

Now buying followers will not get you any real time results. You will not get clicks to your website. You will not get sales. You will not make “connections”. You will not improve your brand awareness. But you might be able to get you over that “growing” hump that can take so long. If buying followers helps legitimize your account , ironically, then it might be a good tool to help you grow your legitimate followers that will help you reach your ROI goals.

Things to think about.

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Be a Dumb Tweet

Dumb Twitter

Are you making your followers feel dumb?

This is one of the most difficult and frustrating parts of Twitter. Not everyone is as smart as you are. Not everyone is good at spelling or grammar. Not everyone has a large vocabulary or a deep understanding of obscure topics. You have to speak to your audience or you will risk losing your audience.

If you are trying to appeal to a wide range of people, the last thing you want to do is make them feel stupid or inferior. You want them to feel like they can talk to you and that they get you. You want to be relatable. To be relatable you have to be accessible. This means not speaking over peoples heads or making lots of unknown references. Keep the inside jokes between you and your friends, because the rest of the twitterverse just feels left out of the loop. And if they are left out of your loop then you will certainly be left out of there’s.

I bring this up because it is something I frequently see and frequently have to remind myself of as well. When you are tweeting you want to make sure that you are speaking in the voice of your brand. But you also need to speak in the voice that your audience wants to hear. So if your audience likes snobby intellectuals then feel free to talk about the disenfranchisement of ethnic minorities post-antibellum america or the hegemony of goth culture. But if you don’t want to sound like a uptight academic then you might want to keep the big words on the smallish scale and remember that not all your followers understand complex vocabulary or references.

Most of your followers will not do you the favor and tell you when you are talking over their head. They will just stop paying attention. So you don’t need to be a dumb tweet but make sure you keep your tweets accessible.

 

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No One Cares How Many Twitter Followers You Have

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Twitter follower treeI see people posting all the time about how many followers they have.  They usually say something like “20 more followers and I will post a naked pic!” or “I am almost at 1000 followers, help me get the last 10!”. From a social media management point of view, the number of followers you have matters. You want to keep track of that. From a social media follower point of view, no one cares.

If you follow someone, you don’t care how many followers they have. You don’t care about getting them to the next thousand. The only reason people will encourage more people to follow you is because they want what you are promising. They want to see the sexy picture or video that you will post.

Though promising something your fans want is a good way to reach your goal, it is not a good social marketing strategy. You are not building relationships. You are not building quality. You are barely building interest.

Instead of going out and asking people to follow you, try going out and following other people. Follow some of the basic rules of engagement…start engaging. Go talk to people. If you start joining some conversations and start following people, they will follow you back. You will make your next milestone and you will be building your relationships. In the end you get it all!

So don’t be a soap box preacher. Don’t just ask from your followers and think that your big contribution is showing them more of you. Remember, social media is about being social.

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The Pink is Cloudsurfing

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PV Locker LogoIn February, Pink Visual announced PV Locker, their cloud computing solution for storing porn. Though cloud storage is nothing new, cloud storage for adult content is.  Essentially, the locker is a place you can keep your porn so you don’t have to save it on your hard drive. The cloud storage also allows you to access your content from any place, and any device,  that can get internet access. Have a tablet, like an iPad? No problem.  Smart Phone? Easy peasy!

With the launch of the new PV Locker, Pink Visual did not just keep their PR releases to the standard blog, news sites and Twitter.  They began crowdsurfing.

From the beginning, the talk of the PV Locker was not just a “Here it is!” Pink Visual announced the site and then asked for feedback.  They tweeted out to their followers, asking them to look at the site and let them know what needed improvement. But it did not stop there.  Not only did they ask for feedback, they followed up. When I tweeted them about loving the site, they quickly contacted me to ask for my thoughts on improvement.

Pink Visual Tweet

This is a great use of social media for launching a site. Soliciting this kind of feedback makes me want to dig around in their site, to see if I can come up with something that might be helpful.  In the process I become more familiar with the site, and am more likely to start using it.

In the process of crowdsurfing, they have received some feedback that will help design and navigation, from increasing the size of thumbnails, to 404’s on links. They also addressed the issue of 500 mbs of storage, and said that they will be increasing that soon.

A bit about the site

When you go to the site you immediately see featured video and a series of clips. Click on price and an internal pop-up window opens up that lets you easily create an account and purchase the video. Once you buy it, it is automatically saved in your locker.  Then when you want to access your content, you login to your account and can watch to your heart’s content.

The site is easily navigable by niche, porn stars and most popular. The design is very clean and has some fun logos (like the little PV locker) integrated nicely into the pictures.

What is so significant about the PV Locker is that this represents the new direction for porn. Businesses are accessing cloud computing for file storage in increasing numbers. More people are starting to see the benefits. And as our world continues to blend mobile computing into our daily lives, cloud computing will become an integral part of that transition.  Yet again, porn is leading the technology curve. Pink Visual is on the forefront of adaptive technology.

Though now you can only store videos from Pink Visual, the site will not keep its content storage proprietary. They have plans to open up their cloud storage to other companies.

When Pink Visual says that they are designing a site for their users, they really mean it. Crowdsurfing is a great tactic to find out people’s opinions as well as potential issues that may have been overlooked. It is a great strategy to get their fans more invested in their launch, and convert them to users as well as supporters.

 

 

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10 Tips for the best Twitter Bio

Tights with "Follow me" printed on the legsHaving a strong Twitter bio is important. This is your first impression – your first chance to get someone to like you. This is also how search engines find your profile, so you want to make sure it is SEO optimized.

Once a week I go through my new Twitter followers and I decide who I am going to follow back.  I consider a lot of factors in deciding why I follow or don’t follow someone.  One of the biggest reasons is their bio on Twitter.

Think of your bio as your 10 second elevator pitch. You have 160 characters to tell me why I should be interested in you.  If I like what I see, maybe I’ll click your profile and check out your most recent posts.  If those are interesting then I’ll follow you.  But the bio is your handshake.

5 Tips for a strong Twitter Bio:

  1. Tell me who you are. Are you a public figure? What do you do? Why are you here? I want to know who I am following
  2. Web Address: if you have a website, put the url in your bio.
  3. Don’t be crass or abrasive.  If you seem unfriendly and rude, then why would I want to follow you?
  4. Don’t try to sell me.  If your bio is trying to push a product, that tells me that you are about your sales and not about engaging with your followers.
  5. Be charming. Be nice. I want to think that if I follow you that you are approachable.

5 Tips to SEO optimize your Twitter Bio

  1. Web address in the bio. This is an easy way to have your Twitter associated with your business in the search engines.
  2. Business name in the bio. When people search for you, they often search for business names, so include it.
  3. Use industry key words in your bio. Do some keyword research and make sure to use some of the big keywords, that way when people search for those you have a chance of coming up in the search results.
  4. If your name is branded, use your name. This way when people search your name, they have an even better chance of finding you.
  5. Don’t shorten any words.  Search engines don’t search for abbreviations of words. So unless your key term is usually abbreviated, spell it out.
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