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Cyber Monday: Top 7 Ways to Make Money and Build your Network

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womans legs and the bottome of her skirt, next to her holding a shopping bagCyber Monday is a notoriously big online shopping day. Why does that have to exclude adult shopping?  If you have a site and you sell something, then you should be taking advantage of the buzz about Cyber Monday. Adult sites can use this opportunity as a great tool for driving sales, making money and building your network.

From a business perspective this is an excellent way to work on your social media efficacy.

  1. Promote your promotions!

    Tell people that you are going to offer special deals just for Twitter and Facebook. Build the buzz around what you are going to do. Make it sexy and tell your fans and followers that you are going to do something special just for them, so they better stay tuned.

  2. Use your upcoming deals as a way to grow your network.

    Tell people to spread the word. Use growth benchmarks to give special secret deals, like “When I hit 500 fans I will give away a ….”. If you post videos then tell them that you will do something special on the video or post an exclusive photo.

  3. Exclusive Deals

    On Monday, offer deals that are only available on Facebook and Twitter. Give them access to special content or make a video that is only available if they use a promo code.

  4. Post deals constantly throughout the day.

    This will encourage people to stay tuned to your updates. You can even schedule these tweets so they keep coming on a regular basis and you can focus on engaging with your new and massively growing network!

  5. Set up an auto-DM

    Create a one-day direct message that sends a promo code, or a link to special content to new followers….and promote the fact that you are doing this.

  6. Re-Tweet Promotions

    Tell your followers that you will do a special giveaway to people who retweet your offers.

  7. Promote You

    Tell people that you are going to be online talking and tweeting with everyone.  Make access to you part of the deal. Create times of the day where people can ask you questions, or where you will do a live feed. Tell them that you will offer special content or deals for the people you talk to.  Promote yourself as a way to promote yourself!

Are you in her box? The new Facebook Email

woman wearing a sexy mailmans outfit

If I send you an email right now, I know that it goes to your inbox.  Worst case scenario, it might go to your junk mail box.   The new Facebook email might change that.  If I am not on your “preferred” list then I might not be getting into your box.

Are you sure you are getting in her box?

Here’s what is new and different, good and bad about the new Facebook email:

What will my email address be?

Anyone who wants it will get the @facebook.com email address. You can sign up for the email address here. Your email address will be your Facebook username@facebook.com.  Not sure what your user name is? Not sure if you have one?  Go here to set up your user name.

Good: Easy branding.
Bad: Most people can guess your email address.

Who can email me?

Everyone.  You do not have to have facebook, or facebook email to email someone with an @facebook.com email address.  Now when you send an email you can reach any email address as opposed to only being able to message fellow facebookers.

Good: Everyone can email you.
Bad: Everyone can email you
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Social Inbox

The biggest change in email management is the social inbox.  This gives you 2 boxes inside your email. 1 is the preferred email and the other is, well, “other”. The preferred inbox is where emails from people you want to read will go.  Facebook decides this though social mapping. They base this on who you interact with on Facebook.  You can add or subtract people from this inbox. So, even with the social inbox you can still control who is in your “preferred” list.

The “other” box is literally a catch-all for everything else. It is meant to contain emails you still need to read but don’t want to prioritize, like bills and newsletters.  However, since there is no spam folder, this is also where all your spam will go.

The other interesting feature about organizing your emails by “preferred” and “other” is that you will receive notifications any time you receive an email in your preferred box.  Depending on how you have these set up, the notifications can go to your phone, SMS & Text, facebook notification, and even to your chat window if you are logged into Facebook.

Good: You can easily read the email you want to read before anything else.
Bad: You might miss important emails because they are not in your preferred box.

Will there be spam?  oh yes.

The new email address makes it easy to figure out email addresses.  They are crawlable by bots, so the spam bots will be able to collect them. So it is possible that you will be flooded with spam.  Since there is no junk mail box, all your spam will go into your “other” folder. The biggest problem with this is that you will have emails that you want to read in your “other” folder and they might get lost in all the spam.

Good: Got nothing for this one.
Bad: Lots of spam.

Social Media Best Practices (and some other good ones, too)

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Poster with a womans cleavage and a padlock holding her shirt closed and the caption says NSFW modeThe ASACP just released their Social Media Best Practices to help guide those of us in adult entertainment to make sure that children are not accessing unsuitable material. It is not just children we are protecting.  If someone accesses inappropriate material at work, they could get fired.

A friend of mine once bought a DVD boxed set of B movies from the 60’s and 70’s.  During holiday celebrations, he popped in the first disc to sit down and watch one with his entire family. His parents, brother and sister-in-law, nieces, nephews and daughter were all there.  When the movie came on, he realized that this was an old porn.  Whoops.

Social media is trying to help insure that you know what you are about to see, so you can make sure that you are in the right place at the right time, and not “accidentally” stumbling across anything inappropriate.

Listen to Joan Irvine talk about Social Media Best Practices in her blog radio interview on Sin 2.0.

Social Media Best Practices

  • Label all sexually explicit ‘social media content postings’, including but not limited to: text, video, audio, images or widgets enabling any software functionality.
  • All social media content postings should indicate “Age-Restricted” or “Sexually Explicit” based on the content.
  • When you direct people to age-restricted content or commerce on or from online social networks & mobile devices, ensure that all of your social media and mobile pages from blogs, ads and e-commerce tools to videos, fan pages, apps and widgets are labeled with the Restricted to Adults – RTA website label (http://rtalabel.org).

Additional Good Practices

  • label your tweets or posts with #nsfw (not safe for work)
  • Make sure that you have a landing page that is not explicit, that lets people know they are about to enter an explicit website.
  • Set an age limit of 18+ on your Facebook fan page
  • If you have a Facebook profile, create a group for your explicit postings and restrict all explicit talk and postings to the group. Make sure to make your group private.

Let us know if you have any other good practices to add to the list!

RTA – Get it? Got it? Good!

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RTA label

Recently the ASACP released their “Social Media Best Practices“. It is extremely important to keep children away from age inappropriate websites. The ASACP makes that much easier with the RTA Label.  The RTA label is a free label that identifies a site as being unsuitable for children. Not only does it identify your site, but it shows that you have done due diligence to protect children and it will help your SEO (search engine optimization) ranking.

How RTA works:

RTA means “Restricted to Adults”.  When you put the RTA label on your site you are embedding code in the header of every page that tells child protection monitoring systems that this site has adult content and it will allow the site to be automatically filtered. By alerting the plugin, your browser will not let a child go to that site.  Most browsers have safe surfing options built into their security options. There are also tool bars, plugins and widgets you can use for further security.

Why use RTA?

RTA is important to help prevent children from accessing adult sites.

RTA is also beneficial from an SEO perspective. When you use the label, you have to verify that you have properly installed it on your site.  The ASACP spiders your site to make sure that every page has the label, to prevent any accidental entry by a child.  The site is then checked to make sure that there is no content or text that would indicate child pornography or exploitation.  Once the site has been verified it will be approved.

The RTA is approval is excellent for SEO.  Getting good SEO ranking in search engines is notoriously difficult. However the ASACP has been working with the search engines to garner better search results for sites that use RTA.

Adult Entertainment supports RTA

In the adult entertainment industry we have a responsibility to make sure that our children are not exposed to inappropriate material. Adult entertainment is meant for adults over 18.  These types of images, content, videos, audio and chat rooms need to be restricted.  Parents have a responsibility to make sure that their children are surfing the net safely. But the industry also has a responsibility to make sure that we are putting up the proper safety precautions as well.

RTA is primarily funded by the adult entertainment industry.

Sex and Facebook Ads

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scantily clad girl in a christian singles ad on facebookIf you thought having an adult Facebook page was hard to accomplish, try running an adult ad. It is almost impossible. Even running content that is considered family friendly can be really hard to maintain due to the strict rules set forth by Facebook.

To run a successful ad campaign on Facebook you have to start with the content of your page. Your content has to be deemed acceptable, and Facebook has some pretty strict guidelines. Many of these seem pretty simple and straightforward. But the reality is, when you are on the network and doing your thing, it can be pretty hard to color within the lines.

Facebook Rules for Advertising:

General Rules:

  1. Ads must directly relate to the content on the landing page.
  2. Ads must clearly represent the company, product or brand that is being advertised. Products or services promoted in the ad must be directly available on the landing page.
  3. Ads cannot insult, harass or threaten a user.

Translation:

  1. You cannot have an ad that is advertising something different than the page it is linked to.
  2. You cannot pretend you are a different company or a different person than you actually are.
  3. You cannot tease or taunt people in your ad to get them to click on the ad.

Landing Pages:

  1. Ads that contain a URL or domain in the body must link to that same URL or domain.
  2. Landing pages cannot generate a pop-up (including “pop-overs” and “pop-unders”) when a user enters or leaves the page.

Translation:

  1. If you show a web address in your ad, the ad must link to that web address. So you cannot have a web address but have the link go somewhere else.
  2. When you click on the ad it cannot take you to a page that has pop-up ads or pop-up pages.

Targeting:

  1. Any targeting of ads based on a user attribute, such as age, gender, location or interest must be directly relevant to the offer, and cannot be done by a method inconsistent with privacy and data policies.
  2. Ads with adult themes, including contraception, sex education and health conditions must be targeted to individuals at least 18 years old. Platform ads should do this via Demographic Restrictions, not by obtaining user data.

Translation:

  1. When you target an ad to your audience, it has to be directly related to the content you are advertising. So if you are advertising a dating site, it has to be directed to singles.
  2. Any ad with adult content can only be directed to people 18 and older.

Prohibited Content:

  1. Adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual, or provocative images in violation of community standards;
  2. Adult friend finders or dating sites with a sexual emphasis;
  3. Adult toys, videos or other adult products;
  4. Ads must not be false, misleading, fraudulent, or deceptive.
  5. Ads will not be permitted in cases where a business model or practice is deemed unacceptable or contrary to Facebook’s overall advertising philosophy.

Translation:

  1. Porn. Naked pictures. Sexual pictures. Naughty words. Violence…in a nut shell. Nope, probably no nut-shells either.
  2. Dildos, vibrators, strap-ons, lube, and pretty much anything you would find in a sex shop.
  3. You cannot lie in your ad.
  4. You can’t go against the code of ethics in the Facebook Terms of Service.

Most people in the adult industry will find advertising on Facebook pretty difficult. Some of you will be able to do it, depending on what your website or content is, some might not. Learning the rules are the only way to know if you can.

Stay tuned for the next post on porn stars advertising on Facebook and learn some tips and trick on how to run a Facebook ad if you are in porn.

Does Facebook own my photos?

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girl wearing a plaid skirt, with no top on and a banner going over her breasts that says "Facebook is hotter than me."Facebook owning the rights to our photos is something most of us never think about when we use it. But if your photos are part of your business or professional image, then this might be a big concern for you.
The Facebook Terms of Service state:

  1. For content that is covered by intellectual property rights, like photos and videos (“IP content”), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

What this means is that when you post photos on Facebook you give permission to Facebook to use that content, however they only have the right to use your photos in connection with Facebook or Facebook promotions, like television or internet ads.

The exception to this is if you have your privacy settings to only show your photos to your friends list. Facebook will respect your privacy settings.

When you delete your account, Facebook no longer has rights to use your photos. But there is a catch. This is only true if you have all your photos set to be visible only to your friends. If they are visible to friends-of-friends, networks or the public, then Facebook has rights to use them whether you have an account or not. Also, if you post a picture on a friend’s wall, and they do not have their profile set to private, then Facebook has the rights to those pictures too.

The likelihood that Facebook is going to use your photo is pretty slim. And if they do use it, it will only be used on Facebook or for Facebook promotions.

If this is a concern for you, there are a few ways you can help prevent unwanted distribution of your photos.

  1. Put a watermark on your photo, or put a line of text on it that says “this photo is the property of…”

This will also help prevent people from snagging your images.

A watermark or line of text won’t technically prevent Facebook from using your photo, but it does greatly reduce the possibility.
  2. Change your privacy settings to “Friends Only”. 
This will only allow your friends to see your photos.  However, public figures like porn stars, dancers or prominent business people, most likely want their images available to everybody.
  3. As an adult star or dancer, you can use your publicity shots or teaser pictures exclusively in your profile, since you probably don’t mind if people share them.

Read about how not to get deleted from Facebook! More information on Facebook practices for Adult Entertainment.

Nice Form Baby! Too bad I can’t read your blog.

bedazzled pubic area and it spells <hr/>

Sexy HTML code: <hr/>

Form over function?  This is an essential life question.  But let’s just look at this question in relation to your blog or website.  A website is a balance between form and function. You want it to look beautiful but you want it to be usable. If you cannot read it, can’t navigate it or can’t understand it, then what is the point?

Navigation is a key issue everyone talks about.  People have to be able to move easily around your site. They have to be able to find where they are supposed to go.  Selling products? They must be able to figure out how to buy.

Ads can clutter up a page.  We have all seen sites where there are so many ads we cannot distinguish the site content from the advertising content. 10 years ago that might have worked – to get people to randomly click ads as they were trying to find their way to the content they were looking for – it doesn’t really work now.  We are all much smarter than that. Most of us know not to indiscriminately click on ads in a web page and if we see a page that is so overrun with ads as to be confusing, we just leave.

Content is King. Ultimately, once people have figured out how to move around your site without being bombarded with ads, then your ability to convert your people into readers, subscribers, followers, fans, clients, sales, customers and colleagues is the quality of your content.  It must be relevant to your topic, informative and interesting. It must be written well and checked for grammar and spelling.

If you are an adult star you might be thinking, my content is primarily video and images.  The same rules apply.  The parts of your site that include text must have good text.  The part of your site that has images must have good images.

Images. Your images must come through. They need to be sized properly for fast loading and if they link, the link must be good.  A bonus you could add would be to write good alt tags, so that screen readers can read  a good description of your image to a blind viewer.

Frequency. Quantity is almost as important as quality. If your site is based on communicating information and you update sporadically you will not build a solid audience.  You need to be regular with your updates, even if the information is pictures or video.  Set a schedule.  If people know that you update weekly, three times a week, daily, twice a day, then they are more likely to come back to see your updates (here is where quality comes into play). This will build a loyal audience which can translate into a loyal customer base.  But they have to be able to rely on you before you can rely on them.

Though form is important, function will ultimately prevail.  Your audience will stay longer and come back more often if you provide them with quality content. If your site only has a pretty face then you might get someone who comes once, but they won’t come back.  A pretty face will get people to the door; it won’t deliver the sale.