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MySpace gets in bed with Facebook

Facebook & Twitter, Social Media

Myspace and Facebook logos in bedIn a bid by MySpace to become relevant again, they may be trying to accomplish this by joining forces with the very network that made them obsolete. MySpace and Facebook announced last week that they were deepening their connection by integrating Facebook Connect to MySpace.

Porn and adult entertainment has dominated MySpace and struggled in Facebook.  This new connection may level the playing field for the adult industry in social networking.

Integrating Facebook Connect means that MySpace users will be able to login to the MySpace accounts using their Facebook login.  But why would you want to do this?

Essentially what this is doing is mushing the two sites together, creating a cross-platform relationship.  Your likes and interests from Facebook will be imported into MySpace, encouraging MySpacers to engage in ways that extend beyond music and porn.

However the big change that makes the adult industry able to engage more effectively on both platforms is the integration of the “like” button to MySpace. People will now be able to like MySpace pages and have that appear on their Facebook newsfeed.

The integration may also allow people to compartmentalize their interests.  Facebook can be primarily used for socializing and more PG-13 entertainment; movies, music and adult entertainment can be focused on MySpace.

So if you have a page that would not be allowed on Facebook, you are now given an opportunity for viral marketing on Facebook through a platform that accepts your content.

November 24, 2010/by 7veils
Tags: adult content, adult entertainment, adult industry, blog hosting services, criticism of facebook, facebook, facebook connect, facebook features, facebook joins myspace, facebook login, in bed with, myspace, myspace user, online social networking, social information processing, social media, social network service, social networking, web 2.0, world wide web
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7 Veils was started in 2010 by Lauren MacEwen. She was running a mainstream social marketing firm she began after getting her MBA and leaving Disney Publishing and recognized when she took the plunge into adult entertainment. Lauren began speaking at industry events and quickly became known for her social marketing expertise. What made 7 Veils unique was that we recognized how the needs of adult entertainment social marketing differed from mainstream and created successful marketing strategies that worked with adult entertainment to create deliverable results and long term success on the social networks.

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