MySpace gets in bed with Facebook
In a bid by MySpace to become relevant again, they may be trying to accomplish this by joining forces with the very network that made them obsolete. MySpace and Facebook announced last week that they were deepening their connection by integrating Facebook Connect to MySpace.
Porn and adult entertainment has dominated MySpace and struggled in Facebook. This new connection may level the playing field for the adult industry in social networking.
Integrating Facebook Connect means that MySpace users will be able to login to the MySpace accounts using their Facebook login. But why would you want to do this?
Essentially what this is doing is mushing the two sites together, creating a cross-platform relationship. Your likes and interests from Facebook will be imported into MySpace, encouraging MySpacers to engage in ways that extend beyond music and porn.
However the big change that makes the adult industry able to engage more effectively on both platforms is the integration of the “like” button to MySpace. People will now be able to like MySpace pages and have that appear on their Facebook newsfeed.
The integration may also allow people to compartmentalize their interests. Facebook can be primarily used for socializing and more PG-13 entertainment; movies, music and adult entertainment can be focused on MySpace.
So if you have a page that would not be allowed on Facebook, you are now given an opportunity for viral marketing on Facebook through a platform that accepts your content.