The Facebook Reveal

A woman slowly revealing herself naked from behind drapes, vinage 1920's photo

We have been using the slow reveal as a way to intrigue and tantalize people forever. Now you can use it on Facebook.

The landing page on your Fan Page is your first impression on Facebook. What if you could have a slow reveal on your page?  What if you could use your page to tantalize potential new fans and give them a little thrill right from their first encounter with you?  The Facebook reveal allows you to do this. Be mysterious. Be seductive. Be intriguing. And be effective at converting lurkers into fans and clients.

Most of us have seen the landing pages on Facebook Fan Pages. They look like a mini website inside a fan page that you usually only see when someone comes to your page for the first time. Once  they have “liked” you, they are directed to your wall.

For a one time show, Facebook landing pages are highly influential in getting people to like your page. If you have a really good one, you might get someone to like your page; then they may be more inclined to go to your website, sign up on your mailing list, or just start engaging with you right off the bat.

The landing pages are what make Fan Pages so influential.

There are a lot of great examples of strong landing pages: Red Bull and Gap.

There is a code that you can use to keep a portion of your landing page blurred out to non-followers.  Then when someone clicks “Like” it is revealed to them and the image/text is no longer blurry.

The Big Reveal

Here is an example of the reveal:

Facebook Reveal

Can you imagine what you could put on your landing page that is hidden behind a blur? You can be highly provocative and use the desire to see what is there to convert people into fans.

“Like” me and I reveal a little more…

Now you can offer the promise of even more on your page with special links and content just for fans.

How do I do it?

Well if you are the one creating your landing page then you are familiar with FBML and how to code for Facebook.  Click here and you will find the code to make your page a reveal.

If you are not a FBML wiz kid, (really, how many of us are) then you can talk to a FBML designer who can create this for you. Click here to talk to a designer.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *