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Facebook Throwing Us a Bone

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Facebook Recomendation 7 VeilsThough Facebook has been hard on the adult industry, holding us to standards that other pages don’t seem to have to abide by. Many people in the adult industry still want to have access to the 800+ million members on Facebook.  One of the big challenges for pages have been reaching their audience. The best way to reach your target audience is to find, and network with, similar pages. But this has not been easy. Fan pages have finally been given a tool that will help us network with each other.

Recommendations

It use to be that you could suggest your page to your friends. It was a button at the bottom of your left nav menu. You clicked “suggest page” and you could send suggestions to all your friends. At one point this was a great way to spread the word very quickly about your page. If you were able to get someone who was influential on Twitter to suggest your page you could get literally hundreds of new fans over night! But then Facebook changed their notification system. So instead of seeing your page suggestions, they were buried in the Facebook matrix. This essentially left page suggestions completely impotent.

From that point the only way you could suggest a page was to post on your fan page and ask your friends to spread the word about you. Does this work? Yes, well sometimes. A lot of people don’t know how to “share” a post, or they are just not interested in doing PR for your fan page. Though the suggest a page is not being brought back, Facebook mainframe is now going to actually help fan pages network with each other.

When you use facebook as your page you will now see 2 rows of recommended pages. The first row are generally recommended pages, based off of other pages you like. Then below that is another set of recommendations. These show pages that your fans like. Giving you the opportunity for your page to like pages that your fans like.

This is a big boost for adult. The best way to find your fans is to engage with the pages they like.  The recommendations will help us to find the pages our fans like as well as suggesting other similar pages.

 

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Facebook Removing a Feature You Never Knew About

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Facebook TattooThe use of Facebook in adult entertainment is always a big question. But many people persist in using Facebook for branding purposes. So for those of you us who persist, there are some updates happening that might affect the way you use your fan page.

Facebook is removing yet another feature from Fan Pages. As of Sept 30th, you will no longer have the ability to update your fans via email. I am sure many of you didn’t even know that you could update your fans via email, well if you are just learning about this now you have about 2 more days before it is being removed.

So why is it being removed? For the exact reason why you are wondering why you have never received a page update. Well, it is likely that you have and did not know it. When Facebook updated their email service, they created their version of a spam box. It is a file on your email called “Other” this is where Facebook puts any email that it thinks is likely spam or unwanted. Of course this means any email from a fan page. They only way around emails not being filtered into this other box was to go into your email, open up a message and then move it to your “messages” box. Of course non of us ever did that. In fact, most of us never even go into the other box.

Since all fan page emails get shoved into other as soon as it is sent, Facebook has decided to remove the option entirely. Often times when a big update goes through, like Facebook email, certain things don’t function the way they were anticipated. Though Facebook wants people to use their network as a primary email address, most people are not. Very few people look at Facebook as a way to communicate with people not on the social network, and they definitely do not view it as a replacement for their primary email address. So the spam filter is under utilized and generally ignored.

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How to Link your Facebook to Twitter

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How do you link a Facebook Page to Twitter?  This has been a big question that people ask all the time.  It is called syndication when you post on one source and it shares that same post in multiple locations.

I am going to tell you how to link your Facebook to your Twitter. Then I am going to tell you why you shouldn’t do it.

How to Link your Facebook Page to Twitter

Social Syndication: Linking Facebook to Twitter

First things you need to have are 1. a Facebook account and 2. a Twitter account.

Then go to www.facebook.com/twitter

Click the “Link to Twitter” button next to your fan page and you are done.

You can also choose what content is shared from Facebook to Twitter. For instance you want to share updates but not events, or photos but not links. You can customize your syndication so not everything you post on Facebook is simultaneously posted on Twitter.

Why you should say no to syndication

Facebook and Twitter are two very different social networks. They are used for different purposes, in different ways. They have different audiences and different voices. Many of us in adult avoid Facebook because too many profiles and pages get deleted. But for those of us who do use Facebook we have figured out that the best way to stay on Facebook is to keep our posts clean.  Well, on Twitter we don’t really have to worry about that.  So to say that the audiences are different, and the posts that are acceptable are different is a pretty gross understatement.

  1. Twitter is limited to 140 characters and Facebook is not. So when you post on Facebook, and it is longer than 140 characters, you will get a post on Twitter that will be truncated.. The problem with this is that it becomes obvious that you are posting from another account.
    Facebook post on Facebook

    This is the original Facebook post. It is much longer than what you saw on Twitter. Though this is a good post of Facebook, it was not one written for Twitter.

    Facebook post on Twitter

    This is a tweeted posted by Facebook. You can see that the majority of the update has been cut off and a link has been given for you to be able to read the entire post.

  2. Truncated posts. The problem with having a truncated post is that your tweet is being cut off mid thought or sentence. If the person is interested in reading the rest they will have to click the link and go to another platform to read the rest of the post. Though the pornsters on Twitter are use to clicking links, they will not be as thrilled to click a link that takes them to a post that has been made Facebook acceptable.
  3. Phoning in your Social Media. No one likes to think that your social media account is not actually you. They want your Twitter to be you tweeting and know that you are there to respond to them if they interact with you. A post coming from Facebook demonstrates that you are not interested in being on this social platform and that you just want to get your information out to the world.
  4. Duplicate Posts. If you are posting the same thing on both the social networks, the part of your audience that does follow you on both will be bored. The audience that is looking into your and checking out your two profiles will see that they are the same and not find any reason to follow both.
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5 Tips to boost your Facebook SEO

Adult Google

Is your Facebook Fan Page boosting your brand?

SEO, or search engine optimization, is not just for website. You can also optimize your Facebook Fan Page for better search results. Not only will this help your searches inside Facebook, but it will help with traditional search engines like Google and Bing. Plus, not only are you increasing your brand visibility for your Facebook Fan Page, but you are increasing the total visibility of your brand.

 

70% of brands have not optimized their fan pages and are missing out on some great search engine ranking.

5 Tips to boost your Facebook SEO

  1. Get a vanity URL
    The number one thing you need to do is get a vanity URL. This means that your URL is www.facebook.com/brand instead of www.facebook.com/page/brand=87465249Tech Tip: If you can’t get your actual brand name then get a vanity URL with your most used search term.
  2. Link to your Facebook Fan Page

    Linking to your fan page from your website will let you capitalize on the SEO done on your website. It gives you an in bound link which will help boost your FB SEO. In fact link from all your pages. The more links the better the SEO boost.    Tech Tip: Make sure your anchor text is something like “Brand Name on Facebook” and link it to your vanity url, ie. www.facebook.com/brandname not www.facebook.com/brandname=sk?872635
  3. Use your brand name in your post

    Search engines scan the content of your page. If you use your brand name it helps boost the SEO for name recognition.    Tech Tip: Now you can tag the text in your posts for added SEO boost.
  4. Get links to your posts
    Get people to like your posts. The more people share and like your posts the better the SEO value.  Plus Likes count as links!Tech Tip: Post things that ask for social engagement, either comments, sharing and likes. This will drive up your engagement and thus your FB SEO
  5. Use Fan Boxes
    Facebook lets you put Fan Boxes on your website that can show your fans and show your recent posts. This is a good way to build engagement as well as drive more fans to your site.Tech Tip: If you don’t have many fans yet, set your fan box to show recent posts until you get more than 25 fans.

 


 

Feature Friday Photo: Alison Tyler's Adult Trading Card

Feature Friday Photo: The beautiful Alison Tyler on her very sexy Adult Trading Card

 

Alison Tyler is our Friday Feature Photo on her very sexy trading card from Adult Trading Card Company, follow them on Twitter @ATCCompany  Follow her on Twitter @MissTylerXXX

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Facebook lets you evict your fans!

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Sexy fans

Are your fans enthusiastic or crazy spammers?

Facebook has added a great new feature for Fan Pages, the ability to unlike a page or person.  Are spammers plaguing your Fan Page? Do you have fans who post inappropriate content? Now you can do something about it besides just deleting the post.

In February, Facebook made some big changes. One of them was allowing Fan Pages the ability to like other Fan Pages.

Well, some pages started Liking pages and then posting inappropriate content on their wall. The page could remove the content, but they could not do anything about the page that Liked them. So they were being left open to more spam, plus they were also getting associated with these pages by being listed on their Likes. So, for example, if a hate group Liked your page, you would be listed on their page among the pages they Liked. With the Fan Page’s ability to set their featured page, you might even be a featured Like, displayed prominently on their sidebar.

Facebook now allows Fan Pages to remove a Like from their page. You can “unlike” them, even ban someone so they will not be able to post or otherwise interact with your page.

This new feature doesn’t just let you kick people off your page, it will also help you engage better. You can now sort your fans by people and pages, so you can see everyone who Liked your page. This gives you more opportunity to interact with other pages and deepen your Facebook relationships.

Keep in mind, if you are posting content on other people’s pages, you can now be removed. If you get banned by pages, you might also risk catching the attention of Facebook and getting deleted from Facebook for spam. So when you post on another Fan Page wall, make sure it is quality engagement and not spam.

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Facebook’s New Fan Page for Everyone!

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Facebook GirlsYesterday the new Fan Page dropped for all Facebook users. Many of us converted our Fan Pages in February when we were first given the option, and because of this we experienced the plusses and minuses of what the new page was about. In fact, we even started an online rally against some of the negatives of the Fan Page wall. Our cry to bring back chronological posts was a success. So the early adopters helped pave the way for the rollout.

Many people in the Adult Industry are leery of Facebook pages, and for good reason.  However, the new layout and functionality will actually make it easier for the Adult Industry to interact with people in a way that does not violate the Terms of Service. If you are using the new features of the Fan Page to interact with other pages and engage in discussions, you won’t be flagged – unless you are spamming. These new engagement opportunities are paving the way for Adult Industry sites to start using Facebook in ways that are actually beneficial.

  • Your Fan Page is visually more like a profile now. This will make it easier for people to
    Feature Photo Friday: PornoBobbie

    PornoBobbie is this week's Feature Friday Photo. He is an adult star, writer (and blogger) and connoisseur of life. This photo just inspires me to be naughty...and naked.

    engage with you, because familiarity breeds comfort.

  • You also have the ability to use Facebook as your Fan Page identity or brand. Now you can interact with other pages, post on their walls and comment on their posts. This will dramatically help with engagement and networking. Previously, you could only interact with people as your business or brand if you were on your own Fan Page.
  • The best part of the new functionality is notification. When someone comments on a post, you will receive an email (if your settings are set to do so) and you will see a notification alert just like you would if you were normally using Facebook. This is a great way to know when people are interacting, so you can respond. The notifications will also let you know when you have new fans. Now you can see your number of Likes increasing and you’ll know who recently Liked you. This is great for demographics and networking.

No doubt there will a lot of discussion about the new Fan Page as it is released for everyone. Stay tuned!

PornobobbiePornoBobbie is this week’s Feature Friday Photo.  Not only is Bobbie a sexy porn star but he is also a talented writer.  He posts frequently to his blog, The Life and Times in Pornolandia, which chronicles his adventures in the San Fernando Valley as a porn star and writer, and the general craziness of life.  Bobbie is another example of a porn star who can write!  He is funny, witty, provocative and alluring. He is also a great Twitter tweep.  Always good for an interesting tweet, I recommend you give him a shout. I also love this picture, he looks academic and devious. My favorite combination.

Read Bobbie’s blog at The Life and Times in Pornolandia

Follow PornoBobbie on Twitter @PornoBobbie

Talk to PornoBobbie on Black Book Buddies!

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Facebook: censoring your wall, not your porn

Woman with her breasts covered by a bandeau top that says censored

This photo was taken at the 2004 Adult Expo, and featured in Life Magazine!

Since the release of the new Facebook Fan Page updates the glamour of the cool changes are wearing off and some of the problems are starting to come to light.  The biggest problem is the wall, which is no longer showing all your posts.  Facebook has added an algorithm to the wall that prioritizes posts by popularity.  Beyond that, it chooses which ones to show and which ones to hide.  Interestingly enough, this has nothing to do with content.  Porn on your wall? Sure, it is a problem for Facebook but not for the algorithm.

Page owners and fans are noticing that not all posts are showing up on the wall. Unfortunately there is not much that can be done about it.

There are 2 setting for viewing posts on your wall:

1. Everyone

Posts by everyone means that posts by you and by your fans will be displayed on the wall.

2. Fan Page

Post by Fan Page means that only posts made by the Fan Page admins will appear on the wall.  If your settings allow comments, fans will still be able to comment on your posts, they just won’t be able to make their own posts on your wall.

I generally encourage pages to show posts by everyone. Allowing your fans to participate on your page gives you more chances for engagement.  I’m not changing this recommendation. Although the new algorithm is affecting the effectiveness of this setting, it is not negating its effectiveness entirely.

The other problem with the algorithm is that your most recent posts may not be showing up on the wall. This means that timely updates are not as successful.  When you make a post it will still show up in the newsfeed as usual, but its presence on the wall is up to the algorithm.  This is a big source of frustration for pages that specialize in time sensitive updates.

The good news for the adult industry is that the algorithm does not seem to discriminate based on content.  So if your posts are not appearing on your wall, it is not because of the content.  Essentially you can post as much adult content as you want and the algorithm won’t care. Of course if your content is rated higher than PG-13 you are at risk of violating Facebook’s terms of service and having your account deleted.

So Facebook still has its own forms censorship, but they are not related to the shift in its algorithm.

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New Fan Page; Good for the Adult Industry!

The Facebook logo on top of a diamond engagement ring

Facebook is getting engaged. Now you can interact as your brand! Will the adult fan page become useful?

Facebook is getting engaged! On Friday the new Fan Page design was released. The biggest news from the announcement is the ability to use Facebook as your Fan Page. For the adult industry, getting the full benefit out of the Fan Page has been a challenge.  However, things just got a little easier.

Adult industry Facebook sites have been relegated to posting only on their Fan Pages, and even then they tend to get deleted because of these posts.  Often times, people’s admin profiles get deleted as well, if they have used their admin profiles to network on Facebook on behalf of their Fan Page.

The rule of thumb for having an adult site on Facebook is: keep it rated PG. Other people are posting PG-13 and R rated content, but if you are in the adult industry you are going to be scrutinized more heavily. So tread lightly and you will be fine.  The real purpose of your Fan Page is to get people off Facebook and onto your site, so use it to transition platforms and as a way to engage with your fans.

The new engagement ability makes this last part much easier to do. You no longer have to network with your personal profile; you can focus all your engagement efforts onto your Fan Page.

What this means

When you go to your Fan Page, in the right hand menu bar, at the very top, there is a line that says “Admins”. This shows you who the administrators are for your site, and is only visible to them. Fans do not see this. Directly under that line is a list of Fan Page operating options:

The menu to help you use Facebook as your Fan PageThe first line says “Use Facebook as…”. This allows you to operate Facebook as your Fan Page. You can post comments on people’s posts, “Like” other pages and post on walls as your Fan Page name. You can do nearly everything you would do as a profile.

This means you can use Facebook as your business or brand, while keeping all your brand activity tied to your Fan Page.

Previously, if you wanted to comment on pages or posts as your brand you couldn’t do it. Many people would create additional profiles for their businesses just so they could talk to people on Facebook in a location other than their Fan Page. There are many businesses who opted to only have a profile instead of a Fan Page because of this limitation. However, this limited them to a fixed number of friends. They also risked being deleted, because you are not supposed to use personal profiles for business purposes. That is why Fan Pages were created .

How it affects engagement

The simple Facebook rule for business is this:

If you want to have an effective Fan Page, you need to talk to your fans.

If you talk to your fans you will increase your reach. You will be passively networking through your interactions with people. This was easy to do with a profile and hard to accomplish with a Fan Page. Now you can post everywhere! You can put your business page in front of as many folks as you are willing to talk to! You just increased your capacity to network infinitely.

Where Adult has to be careful

The new engagement puts you at a higher risk for being flagged for spam.  Just because you can now post anywhere, it does not necessarily mean you should. You can still be marked as spam if you are not using your new communication channels with care.

Remember, engagement is about talking to people, not about putting your link out there as much as you can. If you join conversations, and have something interesting to say, you will get people to your page and your website.

Adult Fan Pages cannot have profile images that are too provocative or sexy.  Make sure your comments are not just limited to posting links or photos – in fact I would avoid this. Join conversations and try to encourage people to visit your Fan Page, then make it easy for them to find your website.

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Does the New Facebook Fan Page Help Porn?

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Woman in red dress holding her head and screaming

Most of the changes are good. One change is bad. You'd better know which one!

Most of us have just gotten use to the last batch of changes on the profile. Now Facebook has just done a major overhaul on the Fan Page. Last Friday, Facebook announced they have made changes – not just to the layout, but to the functions of the Fan Pages as well.  Many people in the adult world have had a lot of challenges using Fan Pages, but many of us still use them.  This new functionality might help get the word out about your page without having to rely on advertising (which is basically impossible) or posts, which are not necessarily shared because of content.

  • Profile style layout

    The layouts now share the same style as the redesigned profile. This streamlines pages and profiles, making them easier for people to use, because they share similar features.

  • Posting as a Page

    You now have the option to post comments on other people’s pages and profiles as your professional page name. This is a big benefit for increasing engagement for your page.  As an adult page, you can now comment as your “brand” name on others’ posts or walls. This allows for increased visibility for your page while you interact more with your fan base. But you still have to be careful of being flagged for spam!

  • Photo Strip

    The photo strip we have become accustomed to seeing on our profiles is now on your page. Instead of the photos being the most recently tagged images of you, they are the five most recently uploaded photos. This can only be done by the admin, but if you post your pics carefully you can create a really nice photo strip that helps your branding.

  • Change your Category

    You can now change the category of your fan page. It used to be that once you picked a category for your page you were stuck with it. Maybe you set yourself up as entertainment, but now you want to switch to personality or to a brand. Now you can!

  • Featured Likes

    A page can now Like another page. These Likes are featured on the left side panel of your page. Beyond that, you can assign “Featured Likes”, meaning you can designate special pages you want to focus on. This is a fun way  to show favor to another page by giving them what amounts to prime passive advertising real estate on your page.

  • Featured Page Owner

    Just like Featured Likes, you can feature a page owner. This will also appear on the left side panel of your page. This is a great way to draw attention to a specific person.

  • Filtered Wall

    This is the big bad! Facebook is now filtering your wall posts. You have 2 choices. One is to only display the posts from your page, which will show chronologically. The other is to display all posts. Facebook is filtering the “everybody” setting by popularity. So, not all posts, tags or mentions will be displayed on your wall. Plus, to be even more frustrating, they are not being shown chronologically either. Posts from today might be directly above a post from last week, or a post from three weeks ago might be at the top of your wall!

That’s the overview of the latest changes. I will explore these a bit further and give some tips on how these can work to the advantage of your adult fan page! Stay tuned!

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