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Start Talking on Google Plus: Boost Your SEO

SEO for social networks is not the same as SEO for your website or blog. A large component is the social element and Google Plus is no different. Not only do you need to optimize your profile, link your website and optimize your posts, but you also need to talk to people. This is one of the biggest issues with adult brands and social media, an overwhelming lack of engagement with fans. But it is time to get over it because it is vital to your social SEO.

Sharing your Posts

When you write a post, make sure that you are sharing it to the public. You do not have to do this with every post. In fact you can create a sharing strategy. Share your more provocative post with your circles and then your more generic, aka “safe”, posts with the public.

You have a choice of what circles and with whom you want to share your content. You can make it as limited or open as you would like. But if you want people you don’t yet know to access your content you need to make sure it is publicly available. You do this by selecting “public” when you select your circles.

By making your posts public, not only will people be able to find you in searches but when they go to your profile they will be able to see what you have posted. Many people like to “browse” profiles before they circle someone. Think of this as your Macy’s window and they are window shopping.

Respond Back!

So many people ignore the people who engage with them. This is bad. If you want to grow your network, your exposure and improve your SEO you need to engage back. If someone pluses your post, add them to your circles. If someone comments on your post, respond back…and add them to your circles.

Tag People

A great way to initiate conversation with someone is to tag them in a post. You do this by typing + and then their name (which will auto-populate when you start typing). This creates a tag, or linked text, in your post. Doing this also gives a notification to that person that they were tagged.

This is a great way to start conversation or let someone know that you are talking about them, or their content.

Comment

Comment on other peoples posts. It really is that simple. Stop only looking at what you are putting out there and start looking at what other people are sharing. If you post thoughtful comments on other peoples posts you might make a new contact, create a conversation or debate. You will all be introducing yourself to all their followers who saw that post, because when they see the post they will now see your comment. If it is good they may circle you or look at your shared posts.

Circle People

Circling people is one of the easiest and fastest ways to grow your network. Go out and find people in your interest area. Find people you might want to talk to. Add them to your circle and start engaging with their content. Many people will circle you back just because you circled them.

Finding Content

Finding people can best be done by finding content. You do this through G+’s real time search. Type in a search term and your results will stream in real time what people are currently posting. You can keep this search list auto-refreshing or pause it for easier reading. This is a great opportunity to comment on people posts and find people to add to your circles.

All of these things will help boost your overall SEO. Google+ will rank you higher in their internal search engine, getting you more exposure, and thus helping your overall SEO.

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SEO Optimize your Google Plus Snippet

Sexy Google Plus

Having an interesting image will help your snippet

The most important part of SEO optimizing your Google Plus posts is making sure your content is easy to share. Your social snippet is integral for making your content easy to share. A snippet is also known as a SERP, or search engine results page. This is the description that Google associates with your page. So your SERP is the summary description that people see in a search engine that helps them determine if they want to click on your link or not. In Google+ the snippet is what helps people determine if they want to read your post.Having a strong snippet can help determine if people read, comment or plus your post.

How to optimize your SERP

So now you are likely thinking, yes this is something I need to do! But how? Thankfully for blog writers there are a number of easy plugins you can use:

If you need to optimize a website you will need to go into the html code. If you are not comfortable or familiar with this, then ask a web designer to do it for you.

In your html you will need to optimize your “Meta Description”, this is what sets your SERP:

<head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head>

Your meta description is where search engines will pull your snippet from. This is on every page of your website…and yes you want to optimize ever meta description.

Images Matter

Though everyone in porn knows this: we are all visual people.  So what does that have to do with SEO? Well, this is another important element of your optimization. If you want people to read your post you want to make it as attractive as possible. So using an image that helps captivate people’s attention is important.

Plus, when you add an image to you blog post not only does is make it more attractive to the reader, it creates another SEO opportunity. You can optimize your image information, so when people do image searches they might come across your post.

 

So not only is it important to make sure you optimize your Google+ but you want to make sure that if you are sharing content from your website that it is optimized as well. The quality of your snippet greatly influences views, comments, pluses and sharing.

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Google Plus Search: Can you game the SEO?

SEO and searching on Google Plus, the next installment of the Google Plus SEO Series. Last part was implementing SEO on your profile.

Search+ delivers search results based on your circles, engagement and activity on your page. However you can turn the personalization off if you don’t want your user history to be factored into your search:

Click the icon of a person in the top right of the page. Then select “do not use personal results”.

Search Plus settingsSearch Plus is not just being used while you are in Google Plus. Any time you are logged into to the network and use the Google search engine, your results will go through the search plus filter.

This is why making sure your profile is set up properly is important. Now you profile and your posts can show up in search results on Google.

In the results you will be given a list of potentially relevant people and pages. These will be a mix of people you have already circled and ones you have not. If they are not in your circle you have the opportunity to add them.

So how do you come up in the search results? Truth be told circle count greatly affects. So the more people who have circled you the better chance you have. Unfortunately this does encourage people to buy followers just for the SEO boost.

Powerful Searching

Google does give priority to items being shared in Google Plus, however to make sure you content qualifies for their results you need to make sure your content is easily sharable.

The most powerful element of boosting your search results is making sure you have good amplification. You want people to be plussing and sharing your posts. The more people share your content the better your SEO both on and off the network.

Not sure what you amplification is? Google helps you understand the ripple effect of your posts with Google+ Ripples. Ripples will show you the amplification of your shares. The graph below shows a post that was shared by Good Morning America. The arrows off their profile show all the people who publicly shared the post. The one big circle shows another circle inside the larger one. This means that one person shared the post and then someone shared her share. In this case Laetitia shared the original post then Ogla shared Laetitia’s post.

RipplesNotice that I did say publicly shared posts. People have the option of sharing publicly or privately. Privately means they only shared it with their circles and the post is not publicly searchable. Your amplification data from Google only includes the public shares, though they do you tell you the total shares.

If you see someone who shares a post and then has number of other people share their share, that is someone who has good personal amplification. It would be a good idea to reach out to that person and work on engaging them. They could be an influencer. If they continue to share your posts you could increase your “ripple effect” greatly.

The more people who share your posts the better it will come up in search results. So do pluses affect in the same way. Unfortunately no. This is not to say they have no value, but a share is weighted significantly more.

This is the continuation of Google Plus SEO: Search Result pt 1”

Gaming the Search

Gaming the search, otherwise known as the search algorithm, is optimizing your posts for Google; knowing what Google looks for.

First is simple text. Google does a simple text match in the search queary. Of course this leads to keyword loading your posts instead of writing for quality. However, since your post is all the text you can provide you still need to make sure the writing is quality. Because even if you show up in the search, your text is what will get someone to click your link.

ex. “pink socks. red socks. blue socks. socks. I love socks. knee high socks. ankle socks.” will not likely get you a lot of clicks, but it might get you in the search results for socks.

The good thing is the text match is restricted to people who are in your circles, which does limit the potential for SEO spammers. Additionally, people you engage with more will show up higher in your search results.

Public or Private

So should your posts be public or private? Public posts rank higher than private ones. So if you want to increase the potential visibility of your posts, and reach people beyond your immediate or extended circles, make sure your posts are public. (You can make your post public when you write the post. Where you have the option to add your circles you can also choose “public”).

Most Recent vs. Best of

When you do a search you will notice that they are sorted into two options, most recent and best of. Most recent is simply that. These will be the most recent posts. If it is an active topic you will see your search results refreshing frequently to stream recent topic related posts. You can hit the pause button to freeze the post.

The best of search results will show you the posts that have larger ripple effects. So if you are looking for viral content, you might want to look here.

Plus Button

I have mentioned that the plus button does not have as big an impact on your SEO as a share does, though this is true this is not to say that the plus button is not integral. In fact it is key to Google Plus’ SEO.

When someone gives web content a plus, it is loaded into Google+. Now that post can be found on Google+. The more people give web content a plus, the better your internal search results will be on Google Plus and there for on the Google search engine.

Make sure that your web content: web site, blogs, etc. Have the plus button added so people can easily plus your content.

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SEO Optimize Your Google Plus Profile

SEO (search engine optimization) on Google Plus is an absolute must. Since they announced they are indexing everything posted, this is huge opportunity to boost your SEO. But what do you do if you don’t know how to optimize for SEO? Google Plus is making it easy.

Your Name

Make sure that your name is actually your name, and yes you can use your stage name. You want to use the name you want people to know you by. Think of this as your personal branding. You want people to know who you are. The nice thing is that if you use a nickname, they give you the option of adding it without it replacing your name.

  • To add a nickname, click edit on your profile. Then click your name. Then click “more options”. You will see a box to add your nickname.

Google Plus Nicknameor

Google Plus Nickname

Just a little word of caution. Just like Facebook, Plus does not like you to change your name to frequently. So make sure you know what you want before you change it.

Your name, whether it be on your profile or you page is important. When people are searching for you on the network or on search engines, they will be using this name to find you. Make sure it is the name you want representing your brand.

Just a side note, Google will not let you use a name it thinks is not real. This might be a problem for some people in adult. If they deny your name choice you can contact them to get it approved or you can just set up a fan page instead of using a profile.

Search Signals

Search signals are the things that search engines are looking for when you do a search. Google Plus has made this part easy. The search terms that you want to be found for are the ones that you need to put in your profile.

The most important areas to load keywords are you introduction, employment, education and places.

If you place your keywords in these sections you will be more likely to turn up for search results for that key term. Places is an important one in case people are looking for someone from, or living in, a specific town. Make sure to include places you previously lived to make it easier for people to find you.

What about the tagline? Good question. It does not seem to be heavily weighted, if all. So put whatever you want in the tagline. Occupation and bragging rights are also not weighted.

In a search for your query, after your key word the number of people in your circles, profile verification, and engagement are all weighted and in that order from heaviest to lightest.

Currently Plus seems to be giving profiles more weight than pages, which makes it even more important to SEO optimize your pages!

Certain search fields are more important for internal searching on Google Plus vs. searching on Google the search engine. Places you lived is one of those fields, it seems only relevant for people searching for you within the social network.

There are ways to spam with keyword loading and people are doing it. But Google is smart and will catch on to this kind of SEO practice. So it is best that you do not blatantly keyword load. Keep your descriptive writing relevant and good quality. It will be better for you in the long run.

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Getting Started with SEO for Goolge Plus

Google Plus is becoming a major player in the social networking world, even for adult. You could actually argue that it is becoming bigger for adult than Facebook because Google is not as discriminating against adult content.

One of the biggest advantages of Google Plus is the built in SEO. Google Plus indexes every link that you post. Meaning, if you post a link to your site, that link is immediately added to the Google search engine. Yes, even if your site is XXX.

This series will be broken up over a series of posts:

  • Your Profile: How to optimize your profile to appear in search results
  • Search Results: How you appear in search results on and off Google Plus
  • Social Snippets (SERP): How to optimize your SERP (search engine results page)
  • Badges: Linking your website and your Google Plus page
  • Engagement: The importance of being social

After this series, I will be writing on a couple of more advanced issues for Google Plus SEO: Getting Verified and Authorship.

Overall SEO for Plus is not the simplest of tasks. But once it is set up, maintaining good SEO habits is very easy. No matter what, if you are investing in Plus then take the time to invest in SEO.

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Is Google F&%king SEO?

Google Privacy Affects SEO

Google maybe watching you but they aren't sharing the information!

Google has just announced a big change to their site. Though from the user point of view it is minor. From the SEO point of view, it is a game changer.

Most of SEO strategy is based on keyword searches. How did someone get to your site? What search terms did they use to find you? The answers to these simple questions give a plethora of information to websites. They give you the specifics on how people find your site out of the millions that are out there. This information can then be programed into your site so that way you come up closer to the top of the search, to hopefully capture more of the traffic using those search terms. Google is now making that information private.

Google announced on Oct 18th that if you are signed into to Google when you conduct a search that your search will be encrypted. Any of the information that would normally be shared with websites will now be kept private, such as:

  • Referrer data- this is the information about what links the users clicked to get to your site. This is how you see who visited your site and where they came from.
  • Keywords- exact keywords and search terms will not be reported.

This will have a big impact on SEO for websites. Information that was freely reported and integral for comprehensive SEO will now be withheld. Google says you can still use their webmasters tool box to find popular and general search terms, but that will hardly help you create a accurate SEO strategy. Of course if you are paying Google for an ad or a sponsored link, you will still get referrer and keyword data, though only on your paid links.

The good thing about this is that currently only 10% of users are signed in. So 90% of the searches will still be reporting data.

 

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5 Tips to boost your Facebook SEO

Adult Google

Is your Facebook Fan Page boosting your brand?

SEO, or search engine optimization, is not just for website. You can also optimize your Facebook Fan Page for better search results. Not only will this help your searches inside Facebook, but it will help with traditional search engines like Google and Bing. Plus, not only are you increasing your brand visibility for your Facebook Fan Page, but you are increasing the total visibility of your brand.

 

70% of brands have not optimized their fan pages and are missing out on some great search engine ranking.

5 Tips to boost your Facebook SEO

  1. Get a vanity URL
    The number one thing you need to do is get a vanity URL. This means that your URL is www.facebook.com/brand instead of www.facebook.com/page/brand=87465249Tech Tip: If you can’t get your actual brand name then get a vanity URL with your most used search term.
  2. Link to your Facebook Fan Page

    Linking to your fan page from your website will let you capitalize on the SEO done on your website. It gives you an in bound link which will help boost your FB SEO. In fact link from all your pages. The more links the better the SEO boost.    Tech Tip: Make sure your anchor text is something like “Brand Name on Facebook” and link it to your vanity url, ie. www.facebook.com/brandname not www.facebook.com/brandname=sk?872635
  3. Use your brand name in your post

    Search engines scan the content of your page. If you use your brand name it helps boost the SEO for name recognition.    Tech Tip: Now you can tag the text in your posts for added SEO boost.
  4. Get links to your posts
    Get people to like your posts. The more people share and like your posts the better the SEO value.  Plus Likes count as links!Tech Tip: Post things that ask for social engagement, either comments, sharing and likes. This will drive up your engagement and thus your FB SEO
  5. Use Fan Boxes
    Facebook lets you put Fan Boxes on your website that can show your fans and show your recent posts. This is a good way to build engagement as well as drive more fans to your site.Tech Tip: If you don’t have many fans yet, set your fan box to show recent posts until you get more than 25 fans.

 


 

Feature Friday Photo: Alison Tyler's Adult Trading Card

Feature Friday Photo: The beautiful Alison Tyler on her very sexy Adult Trading Card

 

Alison Tyler is our Friday Feature Photo on her very sexy trading card from Adult Trading Card Company, follow them on Twitter @ATCCompany  Follow her on Twitter @MissTylerXXX

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Easy SEO for Porn

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SEO LegsSEO (search engine optimization) is an extremely important tool for your website. Google made this really easy with an auto-populate feature in their search bar.  All you had to do was start typing your keyword and a menu would populate below your typing with a list of potentially related search terms. This was great for figuring out some alternate search terms for your site. However, Google black listed porn. They blocked their search box from auto-populating any terms that might lead to adult content. So if you are an adult site, you have to work a little harder to research your keywords – but not that much harder.

SEO is essentially what allows your website to be found by search engines.  Most people think that SEO is finding keywords to add to meta tags on your page.  If you understanding html coding, that does not sound like a difficult thing to incorporate. However, if you do not do coding, that seems a bit more scary.  Thankfully, meta tags are not the best way to optimize your site for SEO.  Writing your keywords into your copy is the best SEO.

Most of us think that we know what the best keywords for our site will be.  Honestly, you probably know one or two, but most likely you will not guess the rest. Before Google blackballed adult terms, we could just turn to their search box.  Now you need to access SEO and keyword applications using other methods.

The easiest (and free) tool for this is Google Adwords.  Ynot just wrote a great blog post that takes you through the steps of using Google Adwords for keyword research.  Using Adwords, you can search for terms you want to use, and it will give you a list of other potentially relevant keywords and terms. You can also ask it to evaluate your website and it will give you suggestions.

If you have a blog, a great tool for optimizing your posts is Scribe SEO. This is a subscription service, but it’s not expensive, and it does a great job optimizing every post and page on your blog site. It also helps you make sure your SERP (search engine results page) is optimized for search engine listings. It also gives you suggestions for getting backlinks.

Because Scribe SEO is a subscription service you will get more robust SEO help than from just using Adwords.  However, Adwords will still give you great results for keywords and phrases. And you can’t beat free. Once you get your list of words you just need to incorporate them into the copy on your site.

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Google Gives Social Proof to Porn

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Sexy woman wearing a tank top that says "google"

Time to talk to people on Twitter, because Google is giving social proof to porn.

So often I see porn stars on Twitter who only tweet content and don’t interact with anyone.  I know we are all the center of our own universes, but if you want to get the clicks you have to  take part, so you can be with them virtually at the center of their universe. I always tell people that the key to a strong social media presence is engagement. You have to talk to people.  Well, that just became even more important.  Google announced yesterday that social search is becoming a truly relevant part of the overall Google search function. This means that Google just gave porn the power of social proof.

Why connections are important

Everything about your web presence is interconnected.  The web is a big web! When you have a website, it gets listed on search engines like Google, who then crawl your site for content and post that content on the search engine. When people search for specific terms that relate to your post, it appears in the search results.  That is SEO (search engine optimization) in a nut shell.  So, if you create a Twitter and link your site, Google picks that up too.  When you tweet content, that content may come up in search results too.

Google has integrated a low level of social search for a while, but they just gave it Viagra.  Search results will now show you if one of your friends has shared a link. It is now connecting all of your connections and integrating them into your search results.

Who are my friends?

Google’s social circle has gathered information based on your usage. If you have a profile or gmail, you will have a more accurate social profile.  They collect links to social profiles they believe to be yours. Then they take all the friends associated with Twitter, Flicker, gmail, contact lists, etc. and count them in your network.

Social Proof

Friday Feature Photo: Portrait of Burlesque Dancer Kylea Killeen

Friday Feature Photo: The beautiful Miss Burlesque 2010, Kylea Killeen

Showing if a friend or even a distant connection has shared a link acts as a very powerful form of social proof.  Say you are looking at 5 web links, trying to decide which site to go to, and you see that 3 of your friends shared one of the links. You are far more likely to go to that link.  It is the Internet version of word-of-mouth.

Social proof to porn

Porn has had an issue with social proof outside of social networking for a while.  There are tons of websites, so unless you know the name of a specific company it can be hard to find the precise site you want.  Search engines have notoriously been a challenge for porn sites with SEO.  Google has created a black list for their auto search so people don’t accidentally pull up porn search terms.  This is fine for safe browsing, but those terms are based on the most used SEO keywords. This helps the casual searcher discover more effective search terms, but if that casual searcher is searching for porn they are S-O-L.

The new social integration will provide social proof to all adult sites.  If someone has a site link that  is retweeted a lot, this will now appear in the connection recommendation in the search result.  This is excellent for driving traffic to a site.

Retweets matter more than ever!

This is why it is even more important for adult tweeps to interact with their fans.  If you want people to retweet your links, you need to give them more of a reason than a sexy pic. If they talk to you and feel like they have a relationship with you, they are far more likely to retweet your content.  And now, the more retweeted you are the more relevant you will be in Google.

Friday Feature Photo: Kylea KilleenKylea Killeen is this week’s Friday Feature Photo.  I first met Kylea at a club in New Mexico where she was performing. Out of all the beautiful girls in the club, she was the one that captivated me. She is sexy and sensual. It is no surprise that she is Miss Burlesque 2010, Miss Nude US Performer of the year 2009 and a Playboy Golf Girl.  Make sure you check out this up and coming performer, she is not to be missed! Go to her website at www.kyleakilleen.com and follow her on Twitter @kyleakilleen

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