Google Gives Social Proof to Porn

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Sexy woman wearing a tank top that says "google"

Time to talk to people on Twitter, because Google is giving social proof to porn.

So often I see porn stars on Twitter who only tweet content and don’t interact with anyone.  I know we are all the center of our own universes, but if you want to get the clicks you have to  take part, so you can be with them virtually at the center of their universe. I always tell people that the key to a strong social media presence is engagement. You have to talk to people.  Well, that just became even more important.  Google announced yesterday that social search is becoming a truly relevant part of the overall Google search function. This means that Google just gave porn the power of social proof.

Why connections are important

Everything about your web presence is interconnected.  The web is a big web! When you have a website, it gets listed on search engines like Google, who then crawl your site for content and post that content on the search engine. When people search for specific terms that relate to your post, it appears in the search results.  That is SEO (search engine optimization) in a nut shell.  So, if you create a Twitter and link your site, Google picks that up too.  When you tweet content, that content may come up in search results too.

Google has integrated a low level of social search for a while, but they just gave it Viagra.  Search results will now show you if one of your friends has shared a link. It is now connecting all of your connections and integrating them into your search results.

Who are my friends?

Google’s social circle has gathered information based on your usage. If you have a profile or gmail, you will have a more accurate social profile.  They collect links to social profiles they believe to be yours. Then they take all the friends associated with Twitter, Flicker, gmail, contact lists, etc. and count them in your network.

Social Proof

Friday Feature Photo: Portrait of Burlesque Dancer Kylea Killeen

Friday Feature Photo: The beautiful Miss Burlesque 2010, Kylea Killeen

Showing if a friend or even a distant connection has shared a link acts as a very powerful form of social proof.  Say you are looking at 5 web links, trying to decide which site to go to, and you see that 3 of your friends shared one of the links. You are far more likely to go to that link.  It is the Internet version of word-of-mouth.

Social proof to porn

Porn has had an issue with social proof outside of social networking for a while.  There are tons of websites, so unless you know the name of a specific company it can be hard to find the precise site you want.  Search engines have notoriously been a challenge for porn sites with SEO.  Google has created a black list for their auto search so people don’t accidentally pull up porn search terms.  This is fine for safe browsing, but those terms are based on the most used SEO keywords. This helps the casual searcher discover more effective search terms, but if that casual searcher is searching for porn they are S-O-L.

The new social integration will provide social proof to all adult sites.  If someone has a site link that  is retweeted a lot, this will now appear in the connection recommendation in the search result.  This is excellent for driving traffic to a site.

Retweets matter more than ever!

This is why it is even more important for adult tweeps to interact with their fans.  If you want people to retweet your links, you need to give them more of a reason than a sexy pic. If they talk to you and feel like they have a relationship with you, they are far more likely to retweet your content.  And now, the more retweeted you are the more relevant you will be in Google.


Friday Feature Photo: Kylea KilleenKylea Killeen is this week’s Friday Feature Photo.  I first met Kylea at a club in New Mexico where she was performing. Out of all the beautiful girls in the club, she was the one that captivated me. She is sexy and sensual. It is no surprise that she is Miss Burlesque 2010, Miss Nude US Performer of the year 2009 and a Playboy Golf Girl.  Make sure you check out this up and coming performer, she is not to be missed! Go to her website at www.kyleakilleen.com and follow her on Twitter @kyleakilleen

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