No One Cares How Many Twitter Followers You Have

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Twitter follower treeI see people posting all the time about how many followers they have.  They usually say something like “20 more followers and I will post a naked pic!” or “I am almost at 1000 followers, help me get the last 10!”. From a social media management point of view, the number of followers you have matters. You want to keep track of that. From a social media follower point of view, no one cares.

If you follow someone, you don’t care how many followers they have. You don’t care about getting them to the next thousand. The only reason people will encourage more people to follow you is because they want what you are promising. They want to see the sexy picture or video that you will post.

Though promising something your fans want is a good way to reach your goal, it is not a good social marketing strategy. You are not building relationships. You are not building quality. You are barely building interest.

Instead of going out and asking people to follow you, try going out and following other people. Follow some of the basic rules of engagement…start engaging. Go talk to people. If you start joining some conversations and start following people, they will follow you back. You will make your next milestone and you will be building your relationships. In the end you get it all!

So don’t be a soap box preacher. Don’t just ask from your followers and think that your big contribution is showing them more of you. Remember, social media is about being social.

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Track your Twitter Tracks: New Analytics Tool for Twitter

Sexy Twitter Bird Woman

Can you track your Twitter tracks?

The biggest questions people who are doing business on Twitter have is how much traffic are they getting from Twitter and what is the ROI? When it comes to marketing, tracking your ROI is always a challenge, unless you are following a simple chain like link – click- sale. But lets face it, most sales are not that simple, because most of us don’t just buy something the first time we see it. We all like to browse and look around, read reviews, and get to know the product or brand. So if you can’t always track link – click – sale then the next step of tracking ROI is tracking the amount of traffic you are pushing to your site.

The great thing about Twitter traffic is that it is qualified. This means that the traffic coming from your Twitter clicks are people who are interested in what you have to offer. They are clicking because they are interested and therefore far more likely to buy what you are selling. Great! So how much Twitter traffic are you generating?

That is an excellent question and until this week, that was not a question easily answered.

Twitter is coming out with their own web analytics. This will let you track your Twitter traffic, see how well your website Twitter integration is working, and see how your website links are being spread across Twitter. The new tool will help give you a much clearer picture of your true Twitter traffic and how well your marketing efforts are working.

Currently the tool is only available to a select few, but it is expected to start rolling out to the rest of us over the next few weeks.

Will this replace tools like bit.ly and google analytics? Not likely. But it will be another tool in the analytics arsenal that will help you get the most from your social marketing.

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G-Male: Poking Fun at Google

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Google has been stalking all of us online for years. They can now anticipate our every need from maps to keywords, to targeted ads. They even have a social network for those of us tired of Facebook.  But as they poke their nose into every level of our online activity, you have to add a little humor in every once in a while.

I give you G-Male:


 

 

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Don’t tell me you unfollowed me – Twitter Etiquette

I am sure you have seen it, those posts that tweet out that mention you and they say “So and so unfollowed me”. How often do they make you say, OMG I better go follow that person back? How many times does it actually make you feel bad? Most likely you get annoyed, and then wonder who the person was to begin with.

Most of my Twitter accounts are set to auto-unfollow after a period of time, the people who aren’t following me.  Of course I have people who don’t follow me back that I don’t unfollow just because they don’t follow men.  But if you are actively networking, you need to be careful to keep a close following/follower ratio so that way you can continue to grow past the 2000 following mark. In case you are wondering what that is, if you follow 2000 people and don’t have many people following you, you will not be able to follow any more people. To grow past 2000 you have to have your ratio at about 1:1.2  …basically you need to have your followers and following pretty close together.

So when I see a tweet that says I just unfollowed someone, my first instinct is to tweet them and say I only unfollow those people who aren’t following me back. But that is just petty and without real purpose, so I ignore it and move on.  Now if you are wondering why the are doing it to begin with, there are apps that will automatically tweet out when someone unfollows you. The idea behind the app is that if you call them out publicly they will be guilted into following you back. But realistically, this will not happen and will likely secure the opposite.

So if someone has unfollowed you and you are really bothered, check to see if you are following them and send them a personal message. It is possible it was a mistake. But don’t bug people with the unfollow apps.

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Happy Labor Day

Happy Labor Day!

 

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Tracking Twitter Traffic

Twitter AnalyticsThe biggest question in adult is how can your measure your ROI from Twitter. Traffic is the main answer for that question. But how do you track twitter traffic? Well the short answer is you can’t, or at least not completely. The longer answer is, yes there are tools to use and Twitter just made it a lot easier.

Shortners

The easiest way to track traffic from your Twitter account is to use a shortner. Bit.ly, Goo.gl, Ow.ly are a few of the common link shortners that will also give you analytics. Personally I prefer bit.ly. I like the analytics they give. They let you know where you traffic is coming from and how many unique people are clicking your links. If you are fastidious, you can even check what time of day people were clicking if you look at the past 24 hours. Goo.gl has obvious benefits as far as SEO (though bit.ly is run through google analytics, and also receives SEO benefit), though I am not as fond of their reporting system. Ow.ly is great for those of you who use Hootsuite to manage your Twitter accounts.

When you use a shortened link in your tweets, and someone clicks that link, it is very easy to track it through the analytics of the shortner. However, this does not account for all twitter traffic. You will also get traffic from your profile, from other people tweeting your links and from brand recognition.

Direct Traffic

This is the traffic that is going directly to your website. This could be from the link on your profile, or if you are putting your direct link in your tweets. This could also be from people typing in your URL directly into their browser.

Making it Easier

The bigger problem with tracking twitter traffic is through your analytics. When you are looking at your analytics though a site like Google Analyitics or Statscounter the traffic from Twitter was not always being credited from Twitter depending on the the device being used. For instance if someone when to your site from twitter, but they were using a mobile device, your analytics would likely report that it was coming from a mobile device and not Twitter, even though it was coming from both. Or worse, you would not show a Twitter referal at all, it would show up as direct traffic.

Twitter is now shortening all links that are 20 characters or more with their t.co link shortner. This is meant to help with tracking traffic. It will also allow the analytics providers to properly attribute their traffic sources.

 

Though this newly integrated Twitter shortner is meant to help track twitter traffic, it is in part part of Twitters ongoing efforts to replace the need for third party apps. Though it is unlikely that t.co will replace bit.ly anytime soon. For one, the true analytics of t.co is only available to a small selection of developers and not available to the public. So the only way to view link analytics is through your website analytics provider. For many marketers that is simply not enough.

On the plus side, in your analytics you should be able to see what t.co is directing traffic to your site. This means that you can track your site traffic down to a specific tweet, and that is a huge plus for marketers.

So now we just have to wait for the release of the full t.co analytics to see if they will get rid of the need for third party shortners.

Since the release of the t.co analytics, many webmasters are already reporting sales and traffic coming from twitter from previously unassigned sources.

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Twitter Naked Image Gallery

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Twitter recently added that ability to load up images directly onto their mainframe. They have upped the ante again. Twitter has created photo galleries!

The photo galleries are your most recent photos that you have uploaded onto Twitter. But unlike Facebook where their photo strip is the most recent 5 photos, for Twitter it will be the most recent 100 images uploaded onto Twitter. It will be aggregating photos as far back as January of 2010 to compile your individual image gallery.

Twitter will be using photos uploaded from third party apps like Twitgoo and Moby.

This poses an interesting issue for their terms of service. A lot of people us third party apps to post their #TittyTuesday pics or just random nude pics. Of course this is a feature we love about Twitter, and who doesn’t look forward to #TittyTuesday, but currently the image galleries are displaying nude photos.  Obviously Twitter has either not figured this out, or not figured out what to do about it.

Because the images are being loaded on a third party app, it is up to the third party to monitor. It is possible that Twitter will insist that their third party apps be more stringent in their photo monitoring.

From a marketing perspective this is giving a great leg up for adult stars and websites. You can now pepper your profile with images from your website, or of you! It is a great way to do a little extra promotion in your tweets. So make sure that you images are good, in focus and highres!

You can view the most recent four images on your profile. But if you click an image it will take you to the complete gallery where you can see all the photos. If you click an image you can even see the tweet that posted the image.

This could possibly boost image retweets and give people much more interesting content to browse on Twitter.

In the mean time, enjoy your naked photo gallery!

Twitter Nude Photo Gallery

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PETA goes Dot XXX

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PETA has long had provocative imagery in their ads. Many people have criticized them for exploiting women in their promotion of animal rights. But they are taking their nakedness to a new level. PETA is launching their own .XXX site. Though they might not be aware of the controversy in the adult industry regarding this TLD, they are definitely not only preventing anyone else from using their branded (and trademarked) URL, but they are capitalizing on it.

I am sure this will come as a mild surprise to many people. Though if you have really paid attention to their marketing campaigns, it is not a big leap. Of course, if you paid attention to their marketing campaigns, anyone who was looking to capitalize on a big name .xxx left unclaimed after the “sunset” period for trademarked URL registration, would not have had to think hard to come up with a PETA knock of porn site.

PETA is aware that this is a controversial move, but they have been in the center of controversy since they started their nude anti-fur and nude anti-meat ads.

Here are some ads that a few well known porn stars have already been featured in. Will the new site open a new more mainstream modeling opportunity for adult stars?

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