3 Tips to Help You Rock Xbiz LA

iPorn girls promote iPorn mobile apps. Despite all the pretty, shiny, sexy distractions, try to stay focused.

The next big gathering for all things porn is coming up in just a couple of weeks, Xbiz LA. This will be another event where networking is king. If you want to make connections to grow your career or business, this will be a good place to do it.

Over the next week I will post tips and tricks that will help you get the most out of the conference.

Here are some to get you started:

Know your purpose

Are you there to meet people to help your business? Meet people who can help your career? Grow your network of connections? Get people familiar with you? Work on personal branding? Or generally be at the right place at the right time?

Make sure you know why you are there, because that will affect how you meet people. You always want to have your agenda first, otherwise you will not get the value out of the venue.
Work your angle

Now that you have established why you are there, make sure that you are putting your agenda first in all conversations. If you want to grow your social networking, get people’s twitters and tweet them from your phone. If you are pushing a product, start a conversation and make a segue to talk about the product. Make sure that despite all the glitz and glam you always have your agenda at the forefront.
Know your pitch

A lot of times when you are networking with people they will ask you why you are there and what you do. Make sure you have a succinct response that answers their question and opens up the topic for conversation. End your pitch with a question that ropes them into further conversation.

Over the next week I will post topics to help you get the most from Xbiz and walk out of there with more contacts and business opportunities than you can throw a stripper pole at!

PS – Click here to see my post from the Vegas Adult Entertainment Expo. And here are some pics from the AEE!

January 28, 2011/by 7veils

Doms on Twitter: I don’t follow you, you follow me!

7 Veils, Adult Industry, Facebook & Twitter

Does your Twitter Strategy include who you follow and why? Branding extends to how you manage your social media.

When creating a Twitter strategy, always keep your audience in mind. Generally speaking, I tell people to follow their followers. After all, following doesn’t cost you anything and it helps grow your network faster. It also aids in social proof. However, it is not right for all people. If you are in the BDSM community, following back might be counter to your image.

When you start on Twitter you need to decide the personality of your account. This is a key part of your branding. If you are a dom, and use your tweets to continue that persona, then following back might be the wrong solution for you, especially when it comes to following clients. As a dom, you might need to work a bit harder for your networking while telling your audience, “You follow me! I don’t follow you.”

The important part of this is consistency. If you are going to not-follow as a Twitter strategy then you need to stay true to that. You will also need to find other ways, such as engagement, hashtags and content as primary ways to grow your network.

Not following can be as much a strategy as following. You just need to make sure your strategy is in alignment with your branding.

The image used in this post was provided by Joe Lusty. He is a producer, director, photographer and performer. A full-time photographer, he has some beautiful xxx photographs that are both provocative and artistic. Visit Joe’s website at www.joelusty.com

January 26, 2011/by 7veils

Is Apple Paving the Way for Porn?

7 Veils, Adult Industry, Technology

Is Apple paving the way for porn on their iOS or has the industry just found an effective work-around?

Hugh Hefner announced, in a tweet on Tuesday, that uncensored Playboy issues will be on iPad starting in March. Playboy has already joined the mobile app trend but this flies in the face of what Steve Jobs has said about blocking porn on iOS. So does this mean that Apple is paving the way for porn or does this tweet mean more than meets the eye?

Truthfully, a bit of both.

The uncensored Playboy will not be an app. Through Bondi Digital Publishing, Playboy has all of their issues past and present optimized for the web. What they have done is taken the digitized magazines and made them compatible with the iOS web browser, Safari. It will be a subscription service, so if you subscribe you won’t browse the pages of Playboy through their own native app like you do with Time Magazine – you will be viewing a version optimized for the web on Safari (though they do say it will utilize iPad functions, whatever that means).

Do you really read Playboy for the articles? There is a Playboy app for the iPad and iPhone which clearly states that it features no nudity, but does include provocative photos and articles. There are “plans to release a non-nude version of a Playboy-branded iPad app in the coming months that adheres to all of Apple’s policies and guidelines,” said Playboy spokeswoman Theresa Hennessey. This will likely be very similar to the app that currently exists for the iPhone and iPad. But can Playboy be softcore enough for Apple, and hardcore enough for their audience? Response to their existing app says no.

Allowing porn on an Apple app would be a complete turnaround for their official stance on porn on the iOS. Of course there have been apps that are testing the limits, like the app where you can blow up the skirt of an Asian girl. Then there was the Asian Boobs app that was eventually removed. Currently the line seems to be drawn at nudity.

So porn might be banned on iPad apps, but moves by brands like Playboy are getting Apple closer to defining the difference between acceptable suggestive content and unacceptable explicit content.

On Tuesday in a tweet,

January 21, 2011/by 7veils

AEE: A Panoply of Porn

7 Veils, Adult Industry

I made it back from Vegas and the Adult Entertainment Expo. The show was great. I met some amazing people and had a blast. The women were beautiful, the men were strong and the booths were entertaining. All in all it was a pretty awesome conference.

I gave a talk about social media with a panel of my peers. It was moderated by Jay Kopita from Ynot.com, and also featured Pete Housely from Pornstartweet.com, Eric Bernstein from Embalaw.com, Danny Dover from Seomoz.org, and Matt Pierce from Pink Visual. We spoke to a packed room and fielded some interesting questions from the audience. It was great fun and we shared a lot of valuable information.

Here are some of my pictures from the show…enjoy!

January 12, 2011/by 7veils

Pics from Porn-Con!

7 Veils, Adult Industry

What an amazing weekend it was! Made lots of great connections and the audience for our panel presentation was “standing room only”. I’m traveling home from Las Vegas today, exhausted but very satisfied (kinda like a really gooood night…). Watch for more updates this week. Meanwhile, here are a few pics from the fabulous Adult Entertainment Expo!

January 10, 2011/by 7veils

Las Vegas, I have Landed!

7 Veils, Adult Industry

Las Vegas Sign

I have arrived at the Adult Entertainment Expo! Las Vegas, I am here – and I am ready to tear up the town!

Since I did get on a plane at 6 am I’m a little beat. So I’ll freshen up, transform my travel-worn hair, face and clothes into sexy and cute, and go talk to all the wonderful stars!

I will start live tweeting soon and will post pics to the 7 Veils blog and Twitter feed.

Stay tuned!

January 7, 2011/by 7veils

Going to Porn-Con! AEE, here I come!

7 Veils, Adult Industry

AEE Logo

On Friday I am heading off to the biggest show in adult entertainment…Adult Entertainment Expo (AEE), also affectionately known as Porn-Con. AEE is the biggest conference of the entire year for everything that concerns adult entertainment. Everyone in the industry will be there: meeting, connecting, selling, networking and showcasing. So yes, I will be there too.

I will be part of a panel called Selling Through Social Networks. Moderated by Jay Kopita from Ynot.com this panel features brilliant and well-informed co-speakers: Eric Bernstein from Embalaw.com, Danny Dover from SEOmoz.org, Peter Housely from Naughty Tweet, and Matt Pierce from Pink Visual. I am looking forward to being with such an exciting group of industry leaders. Make sure you come and see us!

Besides schmoozing with all the wonderful stars and speaking on the social media panel, I’ll be at the AVN Award Show. This is the biggest award night in the industry, and I can’t wait to see all the beautiful stars walking the red carpet.

I will be live tweeting and posting pics throughout the weekend. I will even try to get some video to share with you when I get back…maybe even some fun and sexy stuff from the show. So follow me on Twitter to get the live tweets, @7_veils or check in on the blog to see what I post.

January 5, 2011/by 7veils

5 Ways to Prepare for 2011

7 Veils, Adult Industry

What are you plans for 2011?

The New Year is here! Many of us are still wrapping up last year, starting to think about the this year and planning how we are going to make it bigger, better and bolder.

Don’t forget that traditional business strategies are relevant for non-traditional businesses. If you are in porn, a producer, a director, a star, a dancer, a phone girl, a model or a webmaster, remember that you are building your business, brand and image – you have to look forward and make plans for growth and development.

Be smart and sexy!

Get Ready for 2011

Business Development Plan: Create a plan that outlines the growth you want to see. Is it expanding your network? Adding to your client list? Creating a marketing strategy? Take a look at where you are, then envision where you want to be a year from now. How can you get from point A to point B? Time to start writing down your game plan.

Your Progress: One of the best ways to review and renew a business plan is to take a look at how far you have come. Did you meet your goals this year? Do you need to change your focus? Where were you a year ago and where are you now? Take a moment to appreciate how much you accomplished.
Define your Brand Focus: It doesn’t matter if you are an individual or a business, if you are IN business you have a brand. Take a look at how that brand has developed in the past year. Check to see if you are properly promoting it and establishing a true brand image.
Finish up: When we get ready to move forward it is really easy to leave things undone. Make sure that you finish what you started. Get your end-of-year taken care of: paperwork, taxes, projects. Take this opportunity to prepare for 2011 by making sure that you wrap up 2010 and tie the loose ends.
Give yourself a break: You have worked hard this past year, and quite possibly even harder during the holidays. Give yourself permission to take a break. If you want to kick ass in 2011, you can’t be burnt out from 2010.

January 3, 2011/by 7veils