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Our CEO nominated for a 2018 Xbiz Exec Award

xbiz award lauren macewen 7 VeilsWe are pleased to announce that our CEO, Lauren MacEwen, has been named a nominee for the adult industry’s most prestigious career awards program, the 2018 XBIZ Exec Awards, coinciding with the upcoming XBIZ 2018 show set for Jan. 15-19.

Lauren MacEwen has been nominated for the award category of Businesswoman of the Year.

Selection of nominees was based on a multitude of factors including leadership ability, business acumen, positive community influence and overall career success as submitted by industry peers via social network XBIZ.net. Lauren started 7 Veils Media in 2010 and has made 7 Veils the industry’s number one social marketing firm. She has pioneered in the field of social media technology with her development of the FAD Algorithm. Lauren has been the go to resource for questions regarding social media in the adult industry, she is XBIZ Community Hall of Famer, and continues to publish articles and speak on panels about issues affecting adult on social media. Recently her pioneering efforts in business and sex tech has gained recognition with her addition as a female founder to Women of Sex Tech.

“The nominations are all from my peers and it really means a lot to me that they nominated me for Businesswoman of the Year. There are many incredible women in our industry and I am honored to be counted among them.”

This is Lauren’s 4th nomination by Xbiz. In the past she has been nominated for the Progressive Leadership Exec Award, Businesswoman of the Year, and Marketing Executive of the year.

The XBIZ Exec Awards spotlight outstanding individuals who play an essential role in the success of prominent brands. The award categories cover a range of occupations that make up the organizational chart of industry enterprises, covering business development, marketing, management, and more.

To be held at Andaz Hotel on Hollywood’s famed Sunset Strip, the online industry edition of the XBIZ Exec Awards will be presented at an exclusive awards ceremony on the evening of Jan. 16 and the retail edition on Jan. 17.

For the complete list of nominees, visit XBIZ.com.

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About XBIZ
XBIZ™ is the adult industry’s leading publisher of business news and information, providing up-to-the-minute coverage of the industry at XBIZ.com and in two monthly publications — XBIZ World for the digital media market and XBIZ Premiere for the retail market. In addition, XBIZ hosts a series of annual events including the adult industry’s biggest night, the XBIZ Awards. XBIZ is frequently cited in the media for coverage of the industry and has been published in New York Times, The Wall Street Journal, CNN, Fox News, Forbes, Newsweek, MSNBC, Wired, CNET, ABC, USA Today and Los Angeles Times, among others.

Lauren MacEwen Xbiz Woman of the Month

Lauren MacEwen Xbiz Woman of the MonthI am not one who usually toots her own horn, but I was pretty excited when I found out that I was the Xbiz Woman of the Month for July 2014. Xbiz is the number one source for adult industry news and networking. It is the go to source for the who’s who in the adult entertainment industry. To be recognized in such a way was a huge honor. I have just been given a wonderful professional recommendation by my peers and I will continue to strive to work and innovate in social media marketing.

A huge thank you to the staff at Xbiz for the recognition and the wonderful article about me.  It is also pretty exciting to see my face sandwiched between James Deen and Stephen Winyard!

A review by PimpsPromo.com of the Social Marketing Panel

Here is a great write up of the social media panel by PimpsPromo.com

The Social Marketing session on day one of the Xbiz Summit covered profiting from alternative traffic sources like Myspace, Twitter and Facebook. The panel was Moderated by Peter Housley CEO of Naughty Tweet Network. The panel included Kelly Shibari from The PRSM Group, Lauren MacEwen from 7 Veils Media , Joanne Cachapero Membership Director at Free Speech Coalition, Christophe Peyras aka Frenchie from Streamate, Sam from MyPornProfile.com, and Paige Little from SexyLittlePaige.com.

The session started with suggestions on how to be successful on Twitter. Kelly Shibari suggests that you be personal, reply to tweets @ you and post news and videos that you find interesting. Joanne Cachapero agreed that you need to show off your personality as well as posting videos and news. She also felt Myspace is considered to be dead pretty much at this point. Lauren MacEwen suggests you access your end users through twitter and that customers like being able to tweet you. She suggests you build sales by making connections through Twitter and if your customers like you they will tell their friends. Sam suggests you have contests and give things away to your Twitter followers.

 

To read the rest of this review please go to PimpsPromo.com

Photos from Xbiz Chicago

The Xbiz Summit in Chicago was great. I was on the social media panel with Sexy Little Paige, Streamate, MyPornProfile, Free Speech Coalition, Kelly Shibari and Pete Housely from Porn Star Tweet moderating. It was a great panel with a lot of highly valuable information.  The show overall was a lot of fun. Great to see everyone and spend time eating, drinking and talking porn!

Xbiz awards, no props to tweets

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Muscle Barbie dressed like a school girl writing on a chalk board

Friday Feature Photo: The beautiful, and very fit, Muscle Barbie

During Wednesday night’s Xbiz Award show, Twitter was flooded with pics and commentary from the red carpet.  Stars posted tweets ranging from getting ready for the event to comments on the happenings.  The next day’s tweets were even more overwhelming.  All the photos that were taken started flooding the twitterverse.  More comments and talk about the previous night’s activities were the trending topic for adult tweets. Though Twitter gave a nod to Xbiz, Xbiz did not give a nod to Twitter.

First thing Thursday morning the list of winners was posted. Those of us who were not yet in the know ran to the site to see who won awards.  Consummate tech geek that I am, I checked the tech section first.  I am curious to see who won best website and best web services, but I am more interested in the topics.  As the internet plays a deeper and more integral role in porn (reaffirmed by Pink Visual launching their cloud site), the categories for Web/Tech are becoming more significant.

Sadly, there was no category for social media. No category for Twitter. No category for innovative social media networks. Nada.  I am sure organizations like Adult Talent Registry would like a chance for recognition. What about twitter campaigns that companies like Adult Trading Card Company have launched? It is unusual to be on social media and not have heard their names.  Then you have the tweet aggregating powerhouse, Pornstar Tweets. And who is kidding who here, the porn stars would love a chance to get some recognition for their tweeting prowess!

So although the Xbiz awards did not recognize the social media muscle that the adult industry is flexing, efforts are not going unnoticed.

Congratulations to all the winners of real categories from Xbiz. Maybe I should create my own social media porn award. What do you think?


Feature Photo Friday: I met Wendy Rider, aka. Muscle Barbie, on Twitter.  I saw one of the pictures she posted and was blown away. Not only is she beautiful, but she is fabulously fit!   She is a WBFF Pro Figure competitor, Playboy model, International Fitness Model, and personal trainer. Yup, she is the whole package.  Her site is not only pictures and cam, you can get live fitness training from Ms. Muscle Barbie herself!

Check out her website: www.musclebarbie.com

Follow her on Twitter: @musclebarbie

Following up from Xbiz

Sexy teacher showing tops of her garters, retro pencil drawn image

Today's Lesson: Follow up! Follow up! Follow Up!

We last talked about the business card strategy to help you remember who you have met. Now it is time to hit the follow-up. This may be the most important part of your conference experience.  A good follow-up can actually be more important than a good first impression.

At conferences you meet hundreds of people.  It is likely that a good first impression will get you the next conversation; when you reconnect, will the person really remember that first impression? Chances are they won’t – at least not in any great detail.  Your follow-up needs to be strong, because this is the impression that lasts.

When you get done with Xbiz, email every person you received a business card from within 4 days.  Give people a day after the conference to get their bearings and take care of business – but don’t wait too long. People have short memories; strike while the iron is hot and take that initial connection and try to turn it into something more.

You might ask, what about those who I don’t think will be beneficial? Maybe they are not in your industry, or they don’t have services that you find useful, but that doesn’t matter. You need to connect with everyone. You never know who will be a good connection. Maybe they know someone you want to meet; perhaps they will give you a referral some day.  It does not cost you anything to send them an email that says “Hi! It was great meeting you.”

When you send the email try to reference something from your conversation. Remember those notes you made? They are going to come in handy right about now.  If you can even remember a tidbit of the conversation, by mentioning it you are telling the person that you were invested enough in the conversation to pay attention to what was talked about. They will appreciate the reminder, which will serve to jog their memory.  It also opens up an opportunity to continue the conversation you started, and develop a potentially beneficial connection.

The biggest difference I notice between people who are successful and people who are trying to become successful is how they operate their business. It sounds so simple, but successful people take care of the little things, like following up on business cards.  This not only makes you seem professional but it also puts you out there as someone who is driven and dedicated.  Be that person.

Remember to Rock XBiz LA: Business Card Tricks

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Today's Lesson written on a black board with a sexy teacher standing next to the text

Friday we talked about how to keep your focus. Now let’s talk about how to remember every person you meet. At Xbiz you will meet so many people, and have so many different conversations, it would be amazing if you can recall them all.  Here are some tricks to help keep your conversations clear in your head.

  1. Collect Business Cards

    Ask for them.  Get as many as you can. Do not try to remember who they are, and who they are with, and think that you’ll just look it up later. If someone does not offer their card, be sure to request one.  If they don’t have one, give them one of yours, or ask them to write their information on a scrap of paper or the back of another card.

  2. Give your card to everyone

    Give it to every person you meet. You never know who might be a great connection for you.  Bring more cards than think you will need, and hand them out like candy!

  3. Call me!

    If someone wants you to send them information, or wishes to talk to you more in depth about something, ask them to email you later. Request that they mention what you are discussing in the subject line. It might feel awkward to do this, but they won’t mind.  Plus it gives them an easy intro to connect with you via email.

  4. Take Notes

    When someone gives you their card, make notes of the conversation as soon as you’ve finished it. If the conversation is generic, then make a note of what the person looks like. This will refresh your memory when you follow-up with them later.

Trust me when I tell you that you’ll be happy you did this.  Every time I have a conversation at a conference, I am convinced I will remember. But after I have 200 conversations (and my day is not yet over) they start to blur together. These little tricks will help you tease them out of the masses of information you’ve processed when the day is done.