Our Strategy

Word of mouth marketing has always been the best marketing because it is marketing you can’t buy. It is the recommendation of a friend, the suggestion of a colleague, or the preferred choice of a family member. The reason “word of mouth” marketing is so effective is because it is authentic. In today’s fast paced world, “Viral” is what “word of mouth” was.

Social media has the ability to reach more than just the people in your inner circle. It has the ability to reach every person in every person’s inner circle. It goes beyond your friends, beyond your town. Social media is truly global.

Through statistical analysis of your social marketing campaign, we create a social media strategy that bust through the ceiling of diminishing returns. It is responsive to your growth patterns and predictive of overall social media trends. We ensure that our engagement marketing and analytics work cohesively to create an unbeatable social media presence.

7 Veils focuses on engagement marketing.

• Build brand recognition
• Establish authority
• Become a valued community member
• Develop quality relationships with your followers

Engagement marketing builds a quality based social strategy

• Create lifetime customers vs. one time customers
• Turn your fans into brand advocates
• Generate quality traffic with lower bounce rates and higher page views

Engagement marketing paired with integrative technology and and understanding of analytical trending creates a social media powerhouse!

To develop a successful social marketing campaign

• Growth trends
• Amplification (number of impressions, or reach, of your post/tweet)
• Converse relationship between tweets and engagement
• Traffic patterns

CEO

Alex is a dedicated leader in Sales, Marketing & Customer Relations. He is also a notorious conference speaker, event host, blogger and writer for AVN, Xbiz, Ynot, Fubar and PayoutMag.

With diverse experience from traditional print to digital strategy, he is an industry veteran and multiple award-winner. As CEO of 7 Veils Media, he’s committed to crafting innovative digital media strategies, driving success for adult brands worldwide. With a multicultural perspective and academic excellence in International Marketing and Advertising, Alex leads his international award-winning team to redefine social media’s impact on business growth and customer connections.

Alex won :
– Ynot Best “Adult Industry Rep” award (2014)
– Ynot Best “Adult Industry Rep” award (2018)
– AW Exec “Prominent figure of the year” award (2019),
– Cybersocket Best Marketing Executive award (2020)
– LiveCam “Bob Raley Honorific award” (2020)
– Xbiz Community Hall of Fame

Retired

Lauren is the founder of 7 Veils Media.  She has her BA from Smith College and her MBA from the WP Carey School of Business, Arizona State University. She started her career working for Disney Publishing, then worked on a number of political campaigns before transitioning to Adult Entertainment.

She was also a frequent speaker and panelist in both mainstream and adult entertainment: Xbiz, Adult Entertainment Expo (AEE), The Phoenix Forum, Qwebec Expo, Adult Entertainment Virtual Convention (AEVC), AW Summit, The European Summit, Webmaster Access, Ynot Summit, Exxxotica, Emerge NM, HotZone: EPA (Environmental Protection Agency) Rescue Conference, Wordcamp…

Lauren MacEwen won Business Woman of the Year at the AW Awards 2018, and has been nominated for a few different awards and award categories: Ynot Awards 2013, Xbiz Awards 2015 Exec Awards, Ynot Awards 2015,  Adult Awards 2015 Best Adult Service Provider, Xbiz Awards 2016 Marketing Executive of the Year nominee, Business Woman of the Year Ynot Awards 2018.

In 2015 Lauren was given a Service Recognition Award from the ASACP.