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What’s the Next Big Trend in Porn? (part 2)

On Monday we spoke about the “next” trend in porn.  With threats of pirated content and free amateur tube sites, the survival of quality porn is being threatened. The adult industry is no stranger to being on the front end of the technology adoption curve and cutting edge tech strategies.  We are already seeing how mobile and 3D are coming in with a bang.  But the new trend in strategy is engagement.

Not only are studios creating more ways to deliver content, they are finding more interesting ways to deliver it.  Riding on the popularity of “webisodes” on mainstream networks like NBC and FOX, you might start seeing your favorite porn star, like Jenna Haze, creating webisodes.  The neat thing about them is they are much like sitcoms – you get attached to the main actors. When you combine webisodes with Jenna Haze’s great Twitter strategy then you will have a more interactive experience because Jenna will be able to drop clues about the up and coming episode and discuss the past episodes with fans.

With interactive sites that feature webcams with chat, live Q&A’s with fans, Skype, vidchat, blogs, Twitter, Facebook and more, we are seeing porn tearing down barriers.

Joanna Angel, the owner of Burning Angel: “I think things that are becoming a lot more community oriented. The wall of the porn star is breaking down and I think we’re moving in a direction where there’s a lot more interaction between fans and stars.”  (Joanna Angel as quoted on CNN)

Whether it is communication on live chats or Twitter, or virtual cams where the customer controls the toy, the porn world is going to be getting to know their fan base. If you want to stay ahead of the curve you better figure out your engagement strategy.