“Lets be adult about it”, the slogan behind dot XXX, is going to be a phrase coming into more peoples awareness. The long awaited dot XXX is here. The ICM registry has opened up the sunrise period for trademark owners. So if you have a trademark on your dot com or your company name, you can buy your dot XXX now. If you don’t qualify for the the sunrise period you can sill reserve your domain before the formal registration opens up. Of course their will be an early registration fee.

The sunrise period is will run for 52 days, until October 28th.  There will be two phases. Sunrise A is for adult entertainment and Sunrise B is for those outside the industry.

After the sunrise period, there will be an 18 day landrush and then general registration will open up on December 2nd.