Posts

How to Link your Facebook to Twitter

,

How do you link a Facebook Page to Twitter?  This has been a big question that people ask all the time.  It is called syndication when you post on one source and it shares that same post in multiple locations.

I am going to tell you how to link your Facebook to your Twitter. Then I am going to tell you why you shouldn’t do it.

How to Link your Facebook Page to Twitter

Social Syndication: Linking Facebook to Twitter

First things you need to have are 1. a Facebook account and 2. a Twitter account.

Then go to www.facebook.com/twitter

Click the “Link to Twitter” button next to your fan page and you are done.

You can also choose what content is shared from Facebook to Twitter. For instance you want to share updates but not events, or photos but not links. You can customize your syndication so not everything you post on Facebook is simultaneously posted on Twitter.

Why you should say no to syndication

Facebook and Twitter are two very different social networks. They are used for different purposes, in different ways. They have different audiences and different voices. Many of us in adult avoid Facebook because too many profiles and pages get deleted. But for those of us who do use Facebook we have figured out that the best way to stay on Facebook is to keep our posts clean.  Well, on Twitter we don’t really have to worry about that.  So to say that the audiences are different, and the posts that are acceptable are different is a pretty gross understatement.

  1. Twitter is limited to 140 characters and Facebook is not. So when you post on Facebook, and it is longer than 140 characters, you will get a post on Twitter that will be truncated.. The problem with this is that it becomes obvious that you are posting from another account.
    Facebook post on Facebook

    This is the original Facebook post. It is much longer than what you saw on Twitter. Though this is a good post of Facebook, it was not one written for Twitter.

    Facebook post on Twitter

    This is a tweeted posted by Facebook. You can see that the majority of the update has been cut off and a link has been given for you to be able to read the entire post.

  2. Truncated posts. The problem with having a truncated post is that your tweet is being cut off mid thought or sentence. If the person is interested in reading the rest they will have to click the link and go to another platform to read the rest of the post. Though the pornsters on Twitter are use to clicking links, they will not be as thrilled to click a link that takes them to a post that has been made Facebook acceptable.
  3. Phoning in your Social Media. No one likes to think that your social media account is not actually you. They want your Twitter to be you tweeting and know that you are there to respond to them if they interact with you. A post coming from Facebook demonstrates that you are not interested in being on this social platform and that you just want to get your information out to the world.
  4. Duplicate Posts. If you are posting the same thing on both the social networks, the part of your audience that does follow you on both will be bored. The audience that is looking into your and checking out your two profiles will see that they are the same and not find any reason to follow both.
/by

Porn on LinkedIn? The Social Network You are NOT Using

 

Naked LinkedIn

Porn has a place on LinkedIn

Porn on Twitter? No problem.

 

Porn on Facebook? Yeah, its there. But a little more tricky.

Porn on LinkedIn? You bet! But not in the way you are thinking.

LinkedIn is currently the fastest growing social network. It surpassed Twitter in May after the company went public. But LinkedIn is often associated with people searching for jobs. That is not all it is good for. LinkedIn is the social network for business people. It lets you put up your resume and then connect with a wide variety of people, from colleagues to people you want to possible do business with.

The groups are a very powerful function. They are generally topic related. When you join you have to opportunity to post information or comment on posts about the subject topic. It is also a great way to begin networking with people you are interested in connecting with. For instance, there is an adult social media group for people to share and discuss issues in adult entertainment and social media.

But what about porn on LinkedIn? Because this is a business site this is not a place for content distribution. However, that does not mean that it has no value or place in adult entertainment. If you are in adult entertainment then that means you are in business. There are a lot of people in adult who are on LinkedIn, from entertainers to webmasters, photographers, studios, etc. Because this is not a place for posting content it opens up the potential to have a business related discussion or networking opportunity.

Through the groups you can reach out and get advice from other industry professionals, but you can also do some great networking for your business or brand. Interested in talking to a studio? You will be more likely to get a person who is open to networking if you contact them through LinkedIn.

Essentially the removal of the blatant sales promotional element allows you to focus on your blatant personal promotion. But the site is designed for that purpose, to promote you and your qualifications. So if you are in the adult industry and you are not yet on LinkedIn, it is time for your to embrace this social network.

/by

Pics from the 2011 Ynot Summit!

The YNOT Summit was great! There were some really great panels. My panel on social media was a success despite it being at 10 am. The dot XXX panel was definitely eventful. I will write more on that on Wednesday. On Saturday night we went to the Kink.com Armory, aka. the Kink Castle, for a party and a tour. That was amazing! Here are my pics from the show!

/by

How Sticky are You?

, ,
Naked Woman covered in chocolate holding a strawberry

Is your website just sticky or does it have audience loyalty? Social media builds trust.

Have you seen the recent study was showing that SEO was better at building sticky traffic than social media?. I believe this. When you go to Google and search for a site, you intend to spend time on that site. You are looking for it, and the search engine helps you find it. Boom…sticky.

Social media is not a tool for click-throughs, though you will get them.  It is not a tool for sales, though you will make them. It is not a tool to drive traffic, though you will do that.  Social media is a tool to build relationships with your audience.

This is more than click-throughs and short-term sales. This is more than singular traffic.

When you build a relationship with your audience you are creating:

  • Brand recognition
  • Loyalty
  • Positive customer service
  • Authority
  • Lifetime traffic
  • Trust

“The best part of relationships is they are protectable assets. When someone likes you, trusts you or finds you credible, it’s very hard to take that away.” –Why Social Media Matters

Relationships take time, and this is where studies that look at traffic sources and declare that SEO is more effective fail. They are looking at the one time click.  They are not looking at the lifetime business relationship.

Relationships are based on multiple experiences. They are built from a history of experiences and exposure. The formula is simple; the more you interact the deeper the relationship. And because the company view is built off this relationship, one bad review or blog post is not going to be able to sully that reputation.  Because your reputation is built from interpersonal relationships, it will not be tarnished by anonymous slander.

Yes, SEO is a wonderful tool that everyone should use. However, you are not comparing apples to apples when you compare SEO to social media.  SEO looks at searches. Social media looks at relationships. And let’s face it, when you really like a brand because you tweet and Facebook with them, you don’t need to search for their website because you already know their domain (and studies can’t identify how much direct traffic came from social media followers…yet).

 

/by

SEO vs. Social Media: The Traffic Throw Down

, , , ,

Click-throughs and stickiness are two paramount issues for web businesses. Click-throughs are the number of people who click on a link, and stickiness is the amount of time someone stays on your site.  There is always contradictory information about the issues of sticky click-throughs and social media.  Some people say that social media is not as good as traditional SEO.  Some people say that it is better.  I am here to tell you that they are both right.

Xbiz just posted a story reporting that social media generates less traffic than search. When you dig deeper, the breakdown is not as simple as that. There was a huge variance according to industry.  For instance, the study showed that 42% of new visitors to news sites came from social media, but for sports sites it was only 5%. Overall search traffic still dominated the majority of unique visitor traffic, however social media unique visitor traffic, while only 11%, was on the rise.

What Xbiz did not highlight was that the study was not specifically related to Adult, and it does not have any figures that highlight the trends in Adult Industry. It was a look at all web traffic to all kinds of sites.

The study was conducted by Outbrain, a company which provides widgets to publishers, designed to keep readers on their sites longer. What the study also published was the chart of the top traffic sources for websites:

Top 20 Traffic Sources from Outbrain

Notice that Facebook is in the top 5 and Twitter is in the top 10.

What they also did not tell you is there is no mention at all of the Adult Industry. In fact, when you look at the findings it actually looks unlikely that they considered Adult entertainment at all.

Does this make the study irrelevant to Adult? No. It is still relevant to some extent – what it does tell you is that SEO is still an important aspect for creating a strong web presence.  In fact, SEO is relevant for social media as well.  Social media is about relationships; SEO is about clicks.

/by

I heard it from a Porn Star! News of Osama dominates Social Media

, ,
President Obama Twitter Word Map

A Twitter word map of the iconic President Obama portrait. Created by Jeff Clark

On May 1, Sunday night, President Obama announced that Osama Bin Laden had been killed by a strategic U.S. strike. This news hit the Internet faster than you can believe. It was all over Twitter and Facebook within seconds of the world wide announcement.

Cries of happiness, support, jubilation, horror, anger, and upset were heard as far and as fast as fingers could tweet. Some people just spread the news, others commented on how the world is a better place without him, some were horrified that people were celebrating a man’s death. No matter how you felt about the announcement, social media was giving a world-wide voice to the news and the range of emotions that followed it.

In fact, the questions  “where were you when you heard…” and “how did you hear?” are already being asked all over the net. Mashable immediately launched a “How did you hear about Bin Laden’s death?” poll.

Want to know how I heard? On Twitter from a porn star!

It is true.  It goes to show that Adult stars participate in world events, just like the rest of us. Right now I feel like I am doing a “See, they [fill in space with mundane activity] like the rest of us” bit from the trash magazines like US Weekly. But it is true.  The Adult Industry participates in major world events and social media trends like the rest of us.  So read how the announcement spread across the social webs and know that the Adult world contributed!

The new spread like wildfire throughout the online world.

President Obama’s announcement was streamed live by the White House, and by the end of the speech tweets reached more than 4000 tweets per second.

Within minutes, someone created an “Osama Bin Laden is DEAD” Facebook fan page and within a couple hours of its creation it had gone viral, with more than a quarter of a million fans.

The hashtag #Osama was trending and occupying 18% of Twitter chatter.

On Foursquare, people started swarming at Ground Zero, and for those of you who don’t know what swarming is, it is when a lot of people (usually more than 10) check into a location at the same time.

Locations on Foursquare were being created called “Osama is dead” and “Osama bin Gonathon” allowing people to check in to a world that did not have Osama Bin Laden in it.

This was a monumental event. Because the world community is online, we are able to experience this momentous occasion together. The voices being shared across the various social networks have created a world unified through a historical event and the solidarity of a true global community.

“[T]onight, we are once again reminded that America can do whatever we set our mind to. That is the story of our history, whether it’s the pursuit of prosperity for our people, or the struggle for equality for all our citizens; our commitment to stand up for our values abroad, and our sacrifices to make the world a safer place.

Let us remember that we can do these things not just because of wealth or power, but because of who we are: one nation, under God, indivisible, with liberty and justice for all.

Thank you. May God bless you. And may God bless the United States of America.”

– President Obama

/by

Who you are can make you famous!

, , ,
Adult Star and pro-wrestler April Hunter

Feature Friday Photo: The sexy and delectable April Hunter

These days, with everyone who has an Internet connection going online and being content creators, it is getting harder and harder for adult stars to set themselves apart. Finding a niche is vital to separating yourself from the crowd. If there were a magic formula to this, everyone would do it. The trick is to look inside yourself and find that thing that sets you apart and then essentially exploit it.

Finding your thing is the key to success in everything. You have to find what you are good at and then run with it.  The hardest part is committing to it, and taking the time to build your skills and proficiency in your natural talent.

In certain ways the Internet makes it easy to make yourself seem unique and different. A nice website, some good photography and a good copy editor and you can create the illusion of an interesting persona. However, social media busts this personal mythos.

When you use social media, you are actually talking to people. So even if you try to maintain an inventive personality, at some point your real self comes out.  Finding a niche that separates you from the pack needs to come from you.

Many people think this means you need to have a special skill or talent. But this is not true; a niche can be anything from the talkative sweet girl-next-door type whose main skill is chatting you up on Twitter, to the dominatrix who will only talk to you if you say please.  It can truly be anything, but make sure that it is really you.

This week’s Friday Photo features April Hunter.  She has found a niche that is true to herself and is blowing it up!  I was originally going to write a post about the power of YouTube for non-viral video marketing. But now you will have to wait until Monday to read that post. April inspired me to write about the importance of being true to yourself and distinguishing yourself through your own personal niche.

Adult star and pro-wrestler April Hunter

April has created a dynamic career based on her interests. Starting off as a dancer, she realized this was not enough; it wasn’t bringing her the career satisfaction or potential advancement she wanted. So she got into fitness modeling, then became a pro-wrestler.  Now as an adult star, she is all of it and more!

On Twitter she is a great tweep to chat with. Her content is funny and engaging. She shares great pics from her life, and is also really easy to talk to. Her site really shows her passions and her specialty.

In short, April has done an exceptional job of turning her interest into her niche and that niche into a career.

Make sure you visit April’s website: www.aprilhunter.com and chat her up on Twitter @AprilHunter

The takeaway: To set yourself apart, you need to be yourself.

/by

How Adult Compares in Social Marketing

, ,
The old spice man

Old Spice was one of the most successful social media campaigns ever. It had sex, nudity and humor and was everywhere.

Social media integrates traditional marketing strategy with the social component.  It has become the powerhouse for marketing campaigns.

The Social Media Examiner recently released their Social Media Marketing Industry Report. The top findings show that social media is growing in its influence. Most marketers are increasing their social media efforts across the board. Though the report did not feature an adult section, most of the findings are reflected in the Adult Industry.

Here is a list of the top findings:

• Marketers place high value on social media: A significant 90% of marketers indicate that social media is important for their business.
• Marketers want to know how to monitor and measure ROI and integrate those results into their strategy.
• Social media marketing takes a lot of time: Most marketers are spending a minimum of 6 hours a week.
• Video marketing is on the rise: 77% of marketers plan to increase YouTube and video integration into their social marketing plans.
• Facebook and Blogging are the two social media platforms marketers want to learn more about.
• The top benefits of social media marketing: Social media marketing is generating more business exposure (72%) and improved SEO (62%).
• The top social media tools: Facebook, Twitter, LinkedIn and blogs are the top social media tools used by marketers, in that order.
• Social media outsourcing is underutilized: Only 28% of businesses are outsourcing some portion of their social media marketing.

The adult industry is no stranger to the power of social media marketing.  Twitter is the playground for porn stars. It is an excellent way to grow networks, keep up with industry happenings and promote content.  But adult has not turned its back on any of the social media networks. Despite ongoing issues with Facebook, many stars continue to rock the Fan Page.

An interesting finding in the report was that video content is generally dominated by large companies.  The time commitment and tech requirements of video are often prohibitive to a lot of small businesses and solopreneurs. Video is one of the best forms of marketable content; it is far more likely to go viral and be shared across Internet platforms (ie. retweeted, posted in blogs, on Facebook, shared via email, etc.). Adult is actually ahead of the curve on the use of video in social marketing. This is not surprising since video is a cornerstone of the industry, but even un-produced content, like video blogs and behind the scenes shots from camera phones, are being actively used in marketing strategy.

Blogs have come in as the number one growth area for social marketing. 75% of marketers say they want to increase their blogging efforts.  Adult blogs are starting to emerge but finding good content has been a struggle.  Most adult sites do not know what to blog about, and the blogs end up focusing on product or site promotion. However, blogging is a great tool for driving traffic to your site. It will even allow adult sites to post content on Facebook, or other sites that frown upon adult content, as long as you keep your blog free of adult images and video.

The biggest inhibitor is the time factor.  When most people get into social media they worry about the time commitment.  Though there is a high percentage of people in Adult who invest their primary marketing efforts in social marketing and spend a lot of time with it, this concern is reflected in the Adult Industry. The Social Media Marketing Industry Report shows that marketers who invest more time into their social marketing found more success.  The great thing, though, was that even people who spent 6 hours a week still gained significant business results:

6 hours per week

  • 58% use social media for a minimum of 6 hours per week. 
  • 65% showed an improvement in their SEO
  • 78% showed an increase in their web traffic.
  • 81% said that social media helped increase their exposure

Less than a Year

  • 45% reported new partnerships
  • 52% had new sales lead generation

More than a Year

  • 73% reported improvement in their SEO

More than 3 years

  • 47% spent 16 hours or more per week on social media
  • 72% reported that social media helps close sales
  • 72% strongly agree that social media increases business exposure
  • 91% report increased traffic to websites

Facebook leads the pack, followed closely by Twitter. If this report were done specifically for Adult, I believe the result would have been reversed.  Twitter is still the social powerhouse.

Social media has become the most effective long-term marketing strategy. It drives traffic, creates business partnerships, facilitates alliances, increases exposure, generates sales leads and improves brand reputation.

/by

15 Tips to a Tip Top Twitter

, , ,

Twitter is one of the strongest tools in social media for the Adult Industry.  You can essentially post what you want,

Feature Friday Photo: Seth Gamble

Feature Friday Photo: the very sexy and talented Seth Gamble.

without fear of being deleted. You can network with people any time of day or night and every audience is to be found, from fans to B2B. This means that your Twitter needs to be working for you and not against you.

Having a strong Twitter bio is important. This is your first impression – your first chance to get someone to like you. This is also how search engines find your profile, so you want to make sure it is SEO optimized.

Once a week I go through my new Twitter followers and decide who I am going to follow back.  I consider a lot of factors in deciding why I follow or don’t follow someone.  One of the biggest reasons is their bio on Twitter.

Think of your bio as your 10 second elevator pitch. You have 160 characters to tell me why I should be interested in you.  If I like what I see, maybe I’ll click your profile and check out your most recent posts.  If those are interesting then I’ll follow you.  But the bio is your handshake.

5 Tips for a strong Twitter Bio:

  1. Tell me who you are. Are you a public figure? What do you do? Why are you here? I want to know who I am following
  2. Web Address: if you have a website, put the url in your bio.
  3. Don’t be crass or abrasive.  If you seem unfriendly and rude, why would I follow you?
  4. Don’t try to sell me.  If your bio is trying to push a product, that tells me you are about your sales and not about engaging with your followers.
  5. Be charming. Be nice. I want to think that if I follow you, you are approachable.

5 Tips to optimize your Twitter Bio

  1. Putting your web address in the bio is an easy way to have your Twitter associated with your business in the search engines.
  2. Use industry key words in your bio. Do some keyword research and make sure to use some of the big ones. That way, when people use them in a search you have a chance of coming up in the results.
  3. If your name is branded, use your name, so when people search your name they will find you.
  4. Don’t shorten any words.  Search engines don’t search for abbreviations. So unless your key term is usually abbreviated, spell it out.
  5. If you have a long URL for your website, use a Bit.ly to shorten it.

5 Ways to make me think you are a spammer

  1. Sending an auto-DM like, “Are u fun?” This is just spam.
  2. Using a validating service like TrueTwit. You are not preventing spam, you are creating it.
  3. DMing me the same message over and over…
  4. Tagging me in a post to a random link. If you post a link that says nothing but the link and my name..wham, bam, spam!
  5. If your avatar is an egg, I will think you are a spammer even if you are not.  Put in a pic.

Feature Friday Photo: Seth Gamble This week’s Feature Friday Photo is the very sexy Seth Gamble.  I would like to say I was captivated by his beautiful blue eyes or his amazing body but I was drawn in by his Twitter. Seth set him self apart on Twitter because he was so genuine and approachable. This boosts his star power exponentially.   He says that “well-behaved people rarely make history….life is a gamble…I’m all in.” Seth is also a very talented actor and has appeared in a ton of movies. Make sure you check out his films and follow him on Twitter.

Visit him on Twitter @sethgamblexxx

View his acting bio

Seth a big supporter of Hot Rawks, an injected aphrodisiac made from raw organic superfoods and herbs.

/by