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How do I promote you You YOU?

Be unique! Be original! Do that and you will sky rocket to success!

Like so many conference that was a theme in Blogworld after the first day. What a lot of people were wondering but not necessarily vocalizing was how can I do that for a client?

One problem with seminars and industry conferences is that a lot of it help you launch yourself into so called stardom. But what about the people who aren’t peddling their own brand or product. What about the consultants and the community managers? What is the new role for community managers.

The opening keynote touted the benefits of Google Plus. Claiming that the people are there, that people are finding huge value and it is the next frontier. Well, maybe but I am not totally sold. If you are a community manager you still cannot offer it as a brand option for your clients. You still cannot use Google Plus as a business. Not to mention that the audience is mainly tech forward early adaptors. And of course you cannot use it if you are an adult star. But is that your audience?  As a community manager, I have to go to where my clients audience is spending their social media time. And they are not on Google Plus. The pornsters are on twitter, and reluctantly on Facebook.

Sometimes I question if so many of our social media superheros are primarily teachers but not necessarily on the ground floor doing the work. We always address what you can do to boost your brand, but what about the conversation that discusses what you can do to boost your clients brand.

If we are not supposed to sell or market, and our clients are not devoted (or product able) to give away content, then how do you drive the numbers?

They say that a marketer touts the value of your brand but the CEO wants to see the ROI, as a manager how do you capture and harness that value?

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Shameless Twitter: Community Standards

As more and more people use Twitter for promotions the community begins to set standards for behavior. This comes about through a commonality of experience. Once of the concepts of social networks is that they are inherently self monitoring. People want to be in communities where they belong, where they are accepted. That community sets its own standard of conduct based off of community values and behavioral experience. Inside of Twitters micro-verses you will find very specific rules of engagement that you will become familiar with as you involve yourself with the community.  However, Twitter as a macro-community has some of its own rules of engagement.

Some things we hate:

  • Calling someone out on unfollowing you, not cool. Not to mention that they will not likely want to follow you after you announced to the world that you unfollowed them.
  • Forcing people to “validate” themselves by using a captcha before you will let them follow you.
  • Auto DMs. Seriously why are you still doing this? We know they are automated and we are definitely not going to click your link.
  • Eggs – not the nice farm eggs in your fridge, but the arm of eggs that are following you. If you are a real person on Twitter then have a real profile pic.
  • “Please RT” – stop begging for retweets. If your content is good people will retweet it.
  • Asking for more followers. No one cares that you are almost at 8000 followers. Stop asking for people to pander your Twitter account to their friends. That is what #FF is for.
  • Its Wednesday, why are you doing a #FF? It means “Follow Friday” ….so do it on Friday!
  • Uncredited tweets. If you are posting something that someone else wrote, don’t play it off as yours. Give the person a h/t (hat tip) or some kind of credit.
  • Altering trending hashtags to make them sound cool. Some people do this for #FollowFriday, or #FF. You will see alternatives like #FriendlyFriday or #FavFriday. Don’t do this. #FF is a trend for a reason, when you alter a trending hashtag, you are no longer searchable in the trend, and therefore are not participating in it.
  • Pretending to be the Twitter account of someone else. You will be called out on this. No one likes impersonators, unless they are actual comedians!

These are just a few, there are more. Tell me what are some that you know?

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Facebook Removing a Feature You Never Knew About

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Facebook TattooThe use of Facebook in adult entertainment is always a big question. But many people persist in using Facebook for branding purposes. So for those of you us who persist, there are some updates happening that might affect the way you use your fan page.

Facebook is removing yet another feature from Fan Pages. As of Sept 30th, you will no longer have the ability to update your fans via email. I am sure many of you didn’t even know that you could update your fans via email, well if you are just learning about this now you have about 2 more days before it is being removed.

So why is it being removed? For the exact reason why you are wondering why you have never received a page update. Well, it is likely that you have and did not know it. When Facebook updated their email service, they created their version of a spam box. It is a file on your email called “Other” this is where Facebook puts any email that it thinks is likely spam or unwanted. Of course this means any email from a fan page. They only way around emails not being filtered into this other box was to go into your email, open up a message and then move it to your “messages” box. Of course non of us ever did that. In fact, most of us never even go into the other box.

Since all fan page emails get shoved into other as soon as it is sent, Facebook has decided to remove the option entirely. Often times when a big update goes through, like Facebook email, certain things don’t function the way they were anticipated. Though Facebook wants people to use their network as a primary email address, most people are not. Very few people look at Facebook as a way to communicate with people not on the social network, and they definitely do not view it as a replacement for their primary email address. So the spam filter is under utilized and generally ignored.

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No One Cares How Many Twitter Followers You Have

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Twitter follower treeI see people posting all the time about how many followers they have.  They usually say something like “20 more followers and I will post a naked pic!” or “I am almost at 1000 followers, help me get the last 10!”. From a social media management point of view, the number of followers you have matters. You want to keep track of that. From a social media follower point of view, no one cares.

If you follow someone, you don’t care how many followers they have. You don’t care about getting them to the next thousand. The only reason people will encourage more people to follow you is because they want what you are promising. They want to see the sexy picture or video that you will post.

Though promising something your fans want is a good way to reach your goal, it is not a good social marketing strategy. You are not building relationships. You are not building quality. You are barely building interest.

Instead of going out and asking people to follow you, try going out and following other people. Follow some of the basic rules of engagement…start engaging. Go talk to people. If you start joining some conversations and start following people, they will follow you back. You will make your next milestone and you will be building your relationships. In the end you get it all!

So don’t be a soap box preacher. Don’t just ask from your followers and think that your big contribution is showing them more of you. Remember, social media is about being social.

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Why Your Twitter Post is Not Being Seen on Facebook

Are you wondering why you should not syndicate your Twitter on Facebook? Isn’t it easier to have your Tweets automatically post an update to your Facebook page? Isn’t it easier to not have to go onto Facebook and post yourself? Of course it is. However, if it is important to you that people see your posts, then you will say no to syndication.

I can give you lots of technical jargon that will tell you why you should not syndicate. Things having to do with News Feed Optimization and the algorithm that will prevent your content from making it onto the news feed. But there is really no better way to understand why you shouldn’t do this than to see it with your own eyes.

This post was taken directly from the newsfeed. You will notice that right underneath the post it says “See 10 more posts from Twitter”. You might think that this is 10 more posts from that same person. You would be wrong. These are 10 more stories from 10 different people, they just all happen to be syndicating through Twitter.

Syndication is an easy way to make one post and have it appear on all your relevant social networks. Where this is fine for LinkedIn, it does not work for Facebook. Outside of the fact that Facebook and Twitter are usually two different audiences, and that what is allowed on Twitter (ie. nudity) is not allowed on Facebook, your posts have a significantly lower chance of being seen because of getting lumped together with other Twitter posts.

It is not your content they are discriminating against. Facebook discriminates against syndication in any form. So if you are syndicating then you will be lumped into posts such as the one featured above. So if you want people to see your posts, you have to get on Facebook and actually post it yourself.

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Is Porn Popular or Influential?

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Cheerleader Beach Party

Does your popularity convert to influence? Do your friends actually read your tweets? Converting popularity to influence is integral to your social media strategy.

There is always a battle between influence and popularity.  Popularity is sexier, but influence is a lot more powerful. Porn plays in both worlds. So which is more significant?,

How often do we get caught up in the desire for popularity instead of recognizing the importance of influence? Honestly, fairly often. But these two levels of social relationships can, and do, intersect. In the world of porn, popularity can also be influential.

At what point might you be sacrificing your influence for popularity?

Social media mirrors everyday life, where the popular kids seem to have it all.  The trendy people in social media have the big numbers. We go to their profiles and see 30,000 Twitter followers or 10,000  Facebook fans. They have lots of tweets, everyone wants to follow them, and they seem to be the admired role models.

Twitter, in particular, supports the notion of popularity. When you decide whether to follow someone, you base that in part on how many followers and how many tweets they have racked up.

Social proof is the idea that your popularity proves your influence. Although in a sense this is true, the equation is not that simple. Social proof is not just popularity, it is actually based around influence. Say that you have 20,000 followers and tweet a call to action like “Visit my new website.  If on in ten people respond, and even fewer retweet, your level of influence is low. So what value do your other 19,900 followers have? Very little. However, if you have 200 followers, tweet a call to action and 150 of them retweet and respond, your level of influence and the value of your followers are high.

The biggest mistake people make in social media is that they see people with 30,000 followers and decide that to be successful they need to mimic them. They may get numbers, but they may not be implementing the engagement strategy that creates real impact.

It is easy to get numbers. Anyone can buy followers. I can have 10,000 overnight if I choose, but not one of them will read anything I tweet.

The magic combination is being both well-known and influential. There are tweeters who have achieved this magic combo and create strong and powerful social media campaigns.

If you want to be successful you need influence, built on a solid reputation, more than popularity. That’s the real proof in social proof. Over time, with networking and a good strategy, recognition and status will come. But without influence you are just the lonely head cheerleader who has no real friends.

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What Elvis Taught Me About Social Media

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A list of 5 things Elvis taught me about social media.

1. Viva Las Vegas

Elvis was great about seizing the day and living in the moment.  Make sure that you are doing the same thing, and then share it on Twitter and Facebook. Tell people about what you are doing and where you are going. Share the highlights so they can live the glamorous life with you.

2. Sequins and Jumpsuits

No matter where Elvis went he got attention. You could always spot him in a crowd. Create a good image. Customize your twitter background. Have a great profile image. Create a landing page for your Facebook. Customize yourself so you stand our from the crowd. Leave people no mistake who you are!

3. A good Pelvis Thrust

Know how to be playful. Elvis was famous for his pelvis thrust. It made the girls scream and the women blush. What are you doing to get people excited? Be playful, flirty. Have fun with it. Let your freak flag fly!

4. Have Good Hair

Elvis gave great photo! With all the photo apps out there, there is really no excuse for not posting photos.  The great thing is they don’t even have to be good! Just post a picture of your self in the car rear view mirror, a snap shot in the bathroom. You don’t have to look good, you just have to be you.  People love pics and they will connect with you more if you post them.

5. Be Elvis…or a good impersonator

Elvis lived his brand. He was Elvis all the time! Even most of the impersonators have integrated their Elvis persona into their lives. This is about being your brand.  Being consistent in your brand image is important for building authority and building a strong network. So be you, but make sure that your brand image is a reflection of you.

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Sexy Talk on Twitter! Tips to boost your Twitter

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Sexy Twitter Lips

Are you chatting people up on Twitter?

How do you super boost your Twitter? When people ask me this I always tell them engage engage engage! Engagement marketing is the most effective form of social marketing. The whole principle behind it is talking to people. That also happens to be the founding principle of all social media. So it is no surprise that it is the most effective way to manage your Twitter.  The next big question is how do I engage? Get with the sexy talk! Ok, it doesn’t actually have to be sexy talk. But you have to talk to people.

Who do you talk to? Everyone! Talk to tweeps who follow you. Find a hashtag or a trend and talk to someone who posted something that made you laugh. Search for keywords for your industry and talk to the people that come up in the search.  The important thing is that you start talking!

Being a wall flower in social media not only will not get people to talk to you, but you will actually be invisible. If you want to be seen and build your visibility you need to put yourself out there. By this I mean talking to people. Tweeting about your business and your website is fine, but make sure that is not all you talk about. You need to talk to other twitters about what they are doing. Retweet their content. Ask them about their work and projects. People love to talk about themselves. If you are wondering how to start a conversation ask them about them.

Social sharing is one of the foundations of social marketing. You build your clicks by having people share your content. The more generous you are with sharing the more generous they will be with their sharing. The soap box methodology of marketing does not work. People on Twitter are not interested in just hearing about you. It is a more of a scratch my back and I will scratch yours type of environment. People want to know that you are a resource, someone who will post interesting and relevant content.

Some of you may be thinking, but I am in porn? Yes, it works that way in porn too. Talk to your tweeps. Retweet pics of their #TittyTuesday posts and they will likely retweet yours. Plus your audience likes to see the interaction. When you talk to other people you become more interesting. Not just to them but to all the folks who are reading your tweets.

So go out there and get talking!

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