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Like my Porn and Share it on Facebook

7 Veils, Facebook & Twitter, Social Media

Wouldn't you want to Like this and share it with your friends?

Facebook has worked on social share for a long time now. Facebook Connect has been the most successful venture within this effort. Facebook Connect is essentially the Like button on your website – it is what allows someone to “like” one of your website pages. This has been an entirely underused feature in websites in general; in porn it is a tool that is being completely wasted.

There was an issue with the Like button: when you clicked, it would show you liked it on that page and technically would get posted on your wall. It was not showing up on the news feed at all, so generally it was not being seen. It is no surprise that most people did not see value in adding it to their sites, or only added it to their home page.

Facebook is seeing the flaw in their strategy. The are now making the like button more like a share button. Now when you click it you have the option of adding a comment. So now you can share your thoughts on a page rather than being just a voiceless Like. This means that comments will have a greater chance of appearing on the newsfeed, because this share is a more dynamic interaction, and has a higher chance of being seen by people’s friends.

Where porn is missing out on this is the general lack of Like buttons on porn sites. Yes, Facebook discriminates against porn. But when someone Likes a page on your site, Facebook cannot prevent that from being posted in the newsfeed. You are not violating their terms of service because it is not you posting it. Now with the changes in the Like button, the tool is becoming more powerful. Now your viewers can say something and share your adult content on Facebook.

You can even track your Likes by adding Insights to your website. Here is a great post that will tell you how to add Insights to your website.

When someone clicks the Like button and comments, that comment and a link to the website goes on their wall and the news feed. If you have a Like button for every page of your site, think of the potential exposure. If you do not, you may be missing out. Plus, it is exposure that Facebook can’t stop.

March 2, 2011/by 7veils

New Fan Page; Good for the Adult Industry!

Facebook & Twitter

Facebook is getting engaged. Now you can interact as your brand! Will the adult fan page become useful?

Facebook is getting engaged! On Friday the new Fan Page design was released. The biggest news from the announcement is the ability to use Facebook as your Fan Page. For the adult industry, getting the full benefit out of the Fan Page has been a challenge. However, things just got a little easier.

Adult industry Facebook sites have been relegated to posting only on their Fan Pages, and even then they tend to get deleted because of these posts. Often times, people’s admin profiles get deleted as well, if they have used their admin profiles to network on Facebook on behalf of their Fan Page.

The rule of thumb for having an adult site on Facebook is: keep it rated PG. Other people are posting PG-13 and R rated content, but if you are in the adult industry you are going to be scrutinized more heavily. So tread lightly and you will be fine. The real purpose of your Fan Page is to get people off Facebook and onto your site, so use it to transition platforms and as a way to engage with your fans.

The new engagement ability makes this last part much easier to do. You no longer have to network with your personal profile; you can focus all your engagement efforts onto your Fan Page.

What this means

When you go to your Fan Page, in the right hand menu bar, at the very top, there is a line that says “Admins”. This shows you who the administrators are for your site, and is only visible to them. Fans do not see this. Directly under that line is a list of Fan Page operating options:

The first line says “Use Facebook as…”. This allows you to operate Facebook as your Fan Page. You can post comments on people’s posts, “Like” other pages and post on walls as your Fan Page name. You can do nearly everything you would do as a profile.

This means you can use Facebook as your business or brand, while keeping all your brand activity tied to your Fan Page.

Previously, if you wanted to comment on pages or posts as your brand you couldn’t do it. Many people would create additional profiles for their businesses just so they could talk to people on Facebook in a location other than their Fan Page. There are many businesses who opted to only have a profile instead of a Fan Page because of this limitation. However, this limited them to a fixed number of friends. They also risked being deleted, because you are not supposed to use personal profiles for business purposes. That is why Fan Pages were created .

How it affects engagement

The simple Facebook rule for business is this:

If you want to have an effective Fan Page, you need to talk to your fans.

If you talk to your fans you will increase your reach. You will be passively networking through your interactions with people. This was easy to do with a profile and hard to accomplish with a Fan Page. Now you can post everywhere! You can put your business page in front of as many folks as you are willing to talk to! You just increased your capacity to network infinitely.

Where Adult has to be careful

The new engagement puts you at a higher risk for being flagged for spam. Just because you can now post anywhere, it does not necessarily mean you should. You can still be marked as spam if you are not using your new communication channels with care.

Remember, engagement is about talking to people, not about putting your link out there as much as you can. If you join conversations, and have something interesting to say, you will get people to your page and your website.

Adult Fan Pages cannot have profile images that are too provocative or sexy. Make sure your comments are not just limited to posting links or photos – in fact I would avoid this. Join conversations and try to encourage people to visit your Fan Page, then make it easy for them to find your website.

February 16, 2011/by 7veils

Does the New Facebook Fan Page Help Porn?

7 Veils, Facebook & Twitter

Most of the changes are good. One change is bad. You'd better know which one!

Most of us have just gotten use to the last batch of changes on the profile. Now Facebook has just done a major overhaul on the Fan Page. Last Friday, Facebook announced they have made changes – not just to the layout, but to the functions of the Fan Pages as well. Many people in the adult world have had a lot of challenges using Fan Pages, but many of us still use them. This new functionality might help get the word out about your page without having to rely on advertising (which is basically impossible) or posts, which are not necessarily shared because of content.

Profile style layout

The layouts now share the same style as the redesigned profile. This streamlines pages and profiles, making them easier for people to use, because they share similar features.
Posting as a Page

You now have the option to post comments on other people’s pages and profiles as your professional page name. This is a big benefit for increasing engagement for your page. As an adult page, you can now comment as your “brand” name on others’ posts or walls. This allows for increased visibility for your page while you interact more with your fan base. But you still have to be careful of being flagged for spam!
Photo Strip

The photo strip we have become accustomed to seeing on our profiles is now on your page. Instead of the photos being the most recently tagged images of you, they are the five most recently uploaded photos. This can only be done by the admin, but if you post your pics carefully you can create a really nice photo strip that helps your branding.
Change your Category

You can now change the category of your fan page. It used to be that once you picked a category for your page you were stuck with it. Maybe you set yourself up as entertainment, but now you want to switch to personality or to a brand. Now you can!
Featured Likes

A page can now Like another page. These Likes are featured on the left side panel of your page. Beyond that, you can assign “Featured Likes”, meaning you can designate special pages you want to focus on. This is a fun way to show favor to another page by giving them what amounts to prime passive advertising real estate on your page.
Featured Page Owner

Just like Featured Likes, you can feature a page owner. This will also appear on the left side panel of your page. This is a great way to draw attention to a specific person.

Filtered Wall

This is the big bad! Facebook is now filtering your wall posts. You have 2 choices. One is to only display the posts from your page, which will show chronologically. The other is to display all posts. Facebook is filtering the “everybody” setting by popularity. So, not all posts, tags or mentions will be displayed on your wall. Plus, to be even more frustrating, they are not being shown chronologically either. Posts from today might be directly above a post from last week, or a post from three weeks ago might be at the top of your wall!

That’s the overview of the latest changes. I will explore these a bit further and give some tips on how these can work to the advantage of your adult fan page! Stay tuned!

February 14, 2011/by 7veils

The Facebook Reveal

Facebook & Twitter

We have been using the slow reveal as a way to intrigue and tantalize people forever. Now you can use it on Facebook.

The landing page on your Fan Page is your first impression on Facebook. What if you could have a slow reveal on your page? What if you could use your page to tantalize potential new fans and give them a little thrill right from their first encounter with you? The Facebook reveal allows you to do this. Be mysterious. Be seductive. Be intriguing. And be effective at converting lurkers into fans and clients.

Most of us have seen the landing pages on Facebook Fan Pages. They look like a mini website inside a fan page that you usually only see when someone comes to your page for the first time. Once they have “liked” you, they are directed to your wall.

For a one time show, Facebook landing pages are highly influential in getting people to like your page. If you have a really good one, you might get someone to like your page; then they may be more inclined to go to your website, sign up on your mailing list, or just start engaging with you right off the bat.

The landing pages are what make Fan Pages so influential.

There are a lot of great examples of strong landing pages: Red Bull and Gap.

There is a code that you can use to keep a portion of your landing page blurred out to non-followers. Then when someone clicks “Like” it is revealed to them and the image/text is no longer blurry.

The Big Reveal

Here is an example of the reveal:

Can you imagine what you could put on your landing page that is hidden behind a blur? You can be highly provocative and use the desire to see what is there to convert people into fans.

“Like” me and I reveal a little more…

Now you can offer the promise of even more on your page with special links and content just for fans.

How do I do it?

Well if you are the one creating your landing page then you are familiar with FBML and how to code for Facebook. Click here and you will find the code to make your page a reveal.

If you are not a FBML wiz kid, (really, how many of us are) then you can talk to a FBML designer who can create this for you. Click here to talk to a designer.

December 15, 2010/by 7veils

MySpace gets in bed with Facebook

Facebook & Twitter, Social Media

In a bid by MySpace to become relevant again, they may be trying to accomplish this by joining forces with the very network that made them obsolete. MySpace and Facebook announced last week that they were deepening their connection by integrating Facebook Connect to MySpace.

Porn and adult entertainment has dominated MySpace and struggled in Facebook. This new connection may level the playing field for the adult industry in social networking.

Integrating Facebook Connect means that MySpace users will be able to login to the MySpace accounts using their Facebook login. But why would you want to do this?

Essentially what this is doing is mushing the two sites together, creating a cross-platform relationship. Your likes and interests from Facebook will be imported into MySpace, encouraging MySpacers to engage in ways that extend beyond music and porn.

However the big change that makes the adult industry able to engage more effectively on both platforms is the integration of the “like” button to MySpace. People will now be able to like MySpace pages and have that appear on their Facebook newsfeed.

The integration may also allow people to compartmentalize their interests. Facebook can be primarily used for socializing and more PG-13 entertainment; movies, music and adult entertainment can be focused on MySpace.

So if you have a page that would not be allowed on Facebook, you are now given an opportunity for viral marketing on Facebook through a platform that accepts your content.

November 24, 2010/by 7veils

Does Facebook own my photos?

Facebook & Twitter, Social Media

girl wearing a plaid skirt, with no top on and a banner going over her breasts that says "Facebook is hotter than me." Facebook owning the rights to our photos is something most of us never think about when we use it. But if your photos are part of your business or professional image, then this might be a big concern for you.
The Facebook Terms of Service state:

For content that is covered by intellectual property rights, like photos and videos (“IP content”), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

What this means is that when you post photos on Facebook you give permission to Facebook to use that content, however they only have the right to use your photos in connection with Facebook or Facebook promotions, like television or internet ads.

The exception to this is if you have your privacy settings to only show your photos to your friends list. Facebook will respect your privacy settings.

When you delete your account, Facebook no longer has rights to use your photos. But there is a catch. This is only true if you have all your photos set to be visible only to your friends. If they are visible to friends-of-friends, networks or the public, then Facebook has rights to use them whether you have an account or not. Also, if you post a picture on a friend’s wall, and they do not have their profile set to private, then Facebook has the rights to those pictures too.

The likelihood that Facebook is going to use your photo is pretty slim. And if they do use it, it will only be used on Facebook or for Facebook promotions.

If this is a concern for you, there are a few ways you can help prevent unwanted distribution of your photos.

Put a watermark on your photo, or put a line of text on it that says “this photo is the property of…”  This will also help prevent people from snagging your images.  A watermark or line of text won’t technically prevent Facebook from using your photo, but it does greatly reduce the possibility.
Change your privacy settings to “Friends Only”.  This will only allow your friends to see your photos. However, public figures like porn stars, dancers or prominent business people, most likely want their images available to everybody.
As an adult star or dancer, you can use your publicity shots or teaser pictures exclusively in your profile, since you probably don’t mind if people share them.

Read about how not to get deleted from Facebook! More information on Facebook practices for Adult Entertainment.

November 10, 2010/by 7veils

How not to get deleted from Facebook!

Facebook & Twitter

Seriously, who actually reads the Terms of Service for Facebook? Pretty much nobody. So, we scoured the TOS so you wouldn’t have to.

Spam

Rule: You will not send or otherwise post unauthorized commercial communications (such as spam) on Facebook. 

What it means: Spam is the posting or emailing of unwanted messages, updates or links. It is also sending the same update, message or link over and over and over again. It is unwanted porn links, unwanted money-making scams, illegal services like multi-level-marketing (MLM) schemes.   Facebook wants people to use their profiles for cordial communication – friends communicating with friends. So basically “advertising” through your personal account will be considered spam. Though talking about your business on your personal account is ok.
Your Business on Facebook

Rule: You will not use your personal profile for your own commercial gain.

What it means: Your personal profile is meant to be for communicating with your friends. In theory, these are people you actually know. You are supposed to post updates about your life and comment on your friends’ updates. This is not meant to be used for business. You are not supposed to advertise or promote your business, even if you are your business. You can talk about your business, just not in a way that says “come buy my product or service”.
Your Facebook Name

Rule: If you select a username for your account we reserve the right to remove or reclaim it if we believe appropriate (such as when a trademark owner complains about a username that does not closely relate to a user’s actual name). 

What it means: Facebook allows you to select a “username” for your account. This lets you identify yourself to your friends in a way other than your real name. If your real name is Jo Smith but everyone knows you as Cool Cat Jack, you can create a user name as Cool Cat Jack. That is the name that will show up on your profile and is the name that your friends will see. But if you chose something that is X rated, or not appropriate, then Facebook can delete your user name. Pick something that is no sexier than a PG 13 rating…to be on the safe side you might even want to keep it PG.   Facebook can also drop a user name if you are using someone else’s name – famous brand or person. Because Facebook does not have a verified account system like Twitter, the “owner” of that name generally has to file a complaint that you are using it. So if you are using your stage name you should be fine.
What can I post?

Rule: You will not post content that: is hateful, threatening, or pornographic; incites violence; or contains nudity or graphic or gratuitous violence.

What it means: Basically keep whatever you post to a PG13 rating. Keep the conversation casual. Don’t post links to a porn site. Post links to an intermediate site like a page that has a warning like “this site contains adult material; if you would like to continue click enter”. If you get people who post nasty or threatening things on your site, don’t post mean or hateful comments back. Just delete their comment, or respond with “sorry you feel that way.” If you get mad and say something nasty, you risk getting booted off Facebook.

In the adult industry we have to be extra careful. There is a definite bias against us on Facebook. So to be sure that you are not deleted, you just need to toe the line and always take the high ground. Where other people might get some wiggle room to say ugly things or post questionable content, unless they are doing it all the time it will be over looked. But if we do it, because we are in the adult industry, we won’t be given the benefit of the doubt. So better to be cautious than be deleted.

November 8, 2010/by 7veils

Posts

New Fan Page; Good for the Adult Industry!

What this means

How it affects engagement

Where Adult has to be careful

The Facebook Reveal

The Big Reveal

How do I do it?

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