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Be a Dumb Tweet

Dumb Twitter

Are you making your followers feel dumb?

This is one of the most difficult and frustrating parts of Twitter. Not everyone is as smart as you are. Not everyone is good at spelling or grammar. Not everyone has a large vocabulary or a deep understanding of obscure topics. You have to speak to your audience or you will risk losing your audience.

If you are trying to appeal to a wide range of people, the last thing you want to do is make them feel stupid or inferior. You want them to feel like they can talk to you and that they get you. You want to be relatable. To be relatable you have to be accessible. This means not speaking over peoples heads or making lots of unknown references. Keep the inside jokes between you and your friends, because the rest of the twitterverse just feels left out of the loop. And if they are left out of your loop then you will certainly be left out of there’s.

I bring this up because it is something I frequently see and frequently have to remind myself of as well. When you are tweeting you want to make sure that you are speaking in the voice of your brand. But you also need to speak in the voice that your audience wants to hear. So if your audience likes snobby intellectuals then feel free to talk about the disenfranchisement of ethnic minorities post-antibellum america or the hegemony of goth culture. But if you don’t want to sound like a uptight academic then you might want to keep the big words on the smallish scale and remember that not all your followers understand complex vocabulary or references.

Most of your followers will not do you the favor and tell you when you are talking over their head. They will just stop paying attention. So you don’t need to be a dumb tweet but make sure you keep your tweets accessible.

 

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#TittyTuesday #FollowFriday and other sexy hashtags

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Sexy Woman blowing hashtag kissesWant to tap into the larger Twitter world and reach people beyond your followers?  Hashtags are your key to the Twitterverse, and keywords are the spare keys you hide under the false rock in your garden.

Hashtags are words with a # in front of them. You will often see multiple words strung together into one, almost unintelligible, jumble of letters.  For instance #deletemynumberif, which is trending as I write this. If you were to space this out it would read “delete my number if”.  To make it easier to differentiate words, people will often capitalize the beginning of each word. The tag would then look like: #DeleteMyNumberIf. This makes it easier to read when stringing the words together.

What makes hashtags such a powerful tool is that they are easy to track and easy to follow. When someone uses one in a post, you can just click the tag and it will show you all the other tweets using that same tag. You can also search for specific hashtags. There is a website that shows you the popularity, and rate of posting, of hashtags. Go to Hashtag.org to see the influence of any hashtag.

Here is a list of popular hashtags and their rate for being tweeted. Now, .07% might seem low, but the average number of tweets sent per day is 140 million. So .07% is 98,000 tweets – and that’s a lot!

  • #TittyTuesday .07%
  • #Sexy #.25%
  • #FollowFriday .09%
  • #FF 1.73% (this is a more popular hashtag for #FollowFriday)

Keywords are searchable, but not clickable. This means you can use Twitter search to look for the keywords, but if you use them in a post they will not be clickable.  One thing nice about keywords is that they do not have to be pushed together to form one nearly illegible word, they can be a series of words with spaces. This also means they are harder to spot as being keywords. However, if you use good keywords you can tap into some great trending topics.

Another way to tap into trending topics is to look at your Twitter feed. On the right side menu, there is a topic called “Trending” that will show you what is currently trending.  You can also go to sites like WhatTheTrend.com to see this. The site will also tell you why something is trending. For instance, “Hard Nipples” is trending. Well, you might think, of course it is trending! Who doesn’t like hard nipples?  Well this is not trending because of any Twitter After Dark action.  It is trending because a judge from America’s Best Dance Crew said something about his nipples getting hard in response to a pole dance. Ok, so maybe it should be a part of Twitter After Dark.

But just because it does not originate in adult does not mean that you can’t capitalize on it.  You have an audience that is specifically paying attention to this keyword. Tweet it out and use the keyword; you might reach an audience you don’t normally get to talk to.

Keywords and hashtags are significantly under used in adult tweets.  If you want to reach your audience, and broaden your audience, be strategic – use hashtags and keywords!

 

 

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