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Social Media Best Practices (and some other good ones, too)

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Poster with a womans cleavage and a padlock holding her shirt closed and the caption says NSFW modeThe ASACP just released their Social Media Best Practices to help guide those of us in adult entertainment to make sure that children are not accessing unsuitable material. It is not just children we are protecting.  If someone accesses inappropriate material at work, they could get fired.

A friend of mine once bought a DVD boxed set of B movies from the 60’s and 70’s.  During holiday celebrations, he popped in the first disc to sit down and watch one with his entire family. His parents, brother and sister-in-law, nieces, nephews and daughter were all there.  When the movie came on, he realized that this was an old porn.  Whoops.

Social media is trying to help insure that you know what you are about to see, so you can make sure that you are in the right place at the right time, and not “accidentally” stumbling across anything inappropriate.

Listen to Joan Irvine talk about Social Media Best Practices in her blog radio interview on Sin 2.0.

Social Media Best Practices

  • Label all sexually explicit ‘social media content postings’, including but not limited to: text, video, audio, images or widgets enabling any software functionality.
  • All social media content postings should indicate “Age-Restricted” or “Sexually Explicit” based on the content.
  • When you direct people to age-restricted content or commerce on or from online social networks & mobile devices, ensure that all of your social media and mobile pages from blogs, ads and e-commerce tools to videos, fan pages, apps and widgets are labeled with the Restricted to Adults – RTA website label (http://rtalabel.org).

Additional Good Practices

  • label your tweets or posts with #nsfw (not safe for work)
  • Make sure that you have a landing page that is not explicit, that lets people know they are about to enter an explicit website.
  • Set an age limit of 18+ on your Facebook fan page
  • If you have a Facebook profile, create a group for your explicit postings and restrict all explicit talk and postings to the group. Make sure to make your group private.

Let us know if you have any other good practices to add to the list!

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RTA – Get it? Got it? Good!

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RTA label

Recently the ASACP released their “Social Media Best Practices“. It is extremely important to keep children away from age inappropriate websites. The ASACP makes that much easier with the RTA Label.  The RTA label is a free label that identifies a site as being unsuitable for children. Not only does it identify your site, but it shows that you have done due diligence to protect children and it will help your SEO (search engine optimization) ranking.

How RTA works:

RTA means “Restricted to Adults”.  When you put the RTA label on your site you are embedding code in the header of every page that tells child protection monitoring systems that this site has adult content and it will allow the site to be automatically filtered. By alerting the plugin, your browser will not let a child go to that site.  Most browsers have safe surfing options built into their security options. There are also tool bars, plugins and widgets you can use for further security.

Why use RTA?

RTA is important to help prevent children from accessing adult sites.

RTA is also beneficial from an SEO perspective. When you use the label, you have to verify that you have properly installed it on your site.  The ASACP spiders your site to make sure that every page has the label, to prevent any accidental entry by a child.  The site is then checked to make sure that there is no content or text that would indicate child pornography or exploitation.  Once the site has been verified it will be approved.

The RTA is approval is excellent for SEO.  Getting good SEO ranking in search engines is notoriously difficult. However the ASACP has been working with the search engines to garner better search results for sites that use RTA.

Adult Entertainment supports RTA

In the adult entertainment industry we have a responsibility to make sure that our children are not exposed to inappropriate material. Adult entertainment is meant for adults over 18.  These types of images, content, videos, audio and chat rooms need to be restricted.  Parents have a responsibility to make sure that their children are surfing the net safely. But the industry also has a responsibility to make sure that we are putting up the proper safety precautions as well.

RTA is primarily funded by the adult entertainment industry.

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