Can you track your Twitter tracks?

The biggest questions people who are doing business on Twitter have is how much traffic are they getting from Twitter and what is the ROI? When it comes to marketing, tracking your ROI is always a challenge, unless you are following a simple chain like link – click- sale. But lets face it, most sales are not that simple, because most of us don’t just buy something the first time we see it. We all like to browse and look around, read reviews, and get to know the product or brand. So if you can’t always track link – click – sale then the next step of tracking ROI is tracking the amount of traffic you are pushing to your site.

The great thing about Twitter traffic is that it is qualified. This means that the traffic coming from your Twitter clicks are people who are interested in what you have to offer. They are clicking because they are interested and therefore far more likely to buy what you are selling. Great! So how much Twitter traffic are you generating?

That is an excellent question and until this week, that was not a question easily answered.

Twitter is coming out with their own web analytics. This will let you track your Twitter traffic, see how well your website Twitter integration is working, and see how your website links are being spread across Twitter. The new tool will help give you a much clearer picture of your true Twitter traffic and how well your marketing efforts are working.

Currently the tool is only available to a select few, but it is expected to start rolling out to the rest of us over the next few weeks.

Will this replace tools like bit.ly and google analytics? Not likely. But it will be another tool in the analytics arsenal that will help you get the most from your social marketing.