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Spam is definitely not Sexy

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TWAM

The different social networks fill various needs for its users. Linked In is better for B2B and professional networking. Facebook is your social circle online. Twitter is everything from friends to business to news. If you are in the Adult Entertainment Industry then you are most definitely on Twitter. In fact, you might not be on the other social networks because they make it so challenging to successfully market yourself.

So you are on Twitter,  how do you get people to visit your blog, your site, buy your product, vote for you, etc. In essence how do they become clients?

The biggest mistake people make is spam. We have all seen the people who get out there and talk about their product…all day…all the time…incessantly…ad nauseum. If you want to be ignored, do this. You will be hidden on Facebook and no one will read your tweets.

The adult entertainment industry is riddled with Spam. Hell, you could argue that it is a driving force behind the industry.  So what is the balance between marketing yourself and being flagged for spam.  If someone flags you as a spammer then you will be hidden, or unfollowed, or simply ignored.

If you want people to become clients, then you need to become friends first. You need to become a real person online.

  • Be the person who shares information.
  • Be the person who says good morning and wishes people happy birthday.
  • Be the person who re-tweets other peoples blog posts and pictures.
  • Be the person who offers good advice, for free, for no other reason other than you can.
  • Be the person who responds when someone mentions you
  • Be more than a pretty picture and a sexy link

Now you are dynamic. You are interesting. You are a source of information and you are someone people will look to. In the midst of all this good will, tell people about your website or video release. Ask them for to check it out. If you are looking for votes, then ask for support. Ask people to spread the word. And when they do, thank them. Pepper your own goals into your relationship development. Your friends will respond to your requests. They will read your posts, they will go to your site, they will give you their support. They will do this because you are multi-faceted and not all about yourself. They will do this because you have build real relationships with them. This relationship will drive them to spend more money, refer you to other people and will create a lasting (and profitable) relationship with your clients.

Sex.com: Why you need a good domain name in adult entertainment

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Sex dot com

whitehouse.com

Nasa.com

yahoo.com

These are just a few of the web address that people go to and accidentally end up on a porn site.  The owners of these sites were no dummies. They knew what they were doing.  If you wanted to go to the White House, aka. where our president lives, you need to go to whitehouse.gov. If you wanted to see the National Aeronautics and Space Administration web site you need to go to Nasa.gov.  And if you want to go to the search engine, you need to go to yahoo.com. If you did not realize that whitehouse and Nasa were both .gov and not .com, or you mistyped yahoo, then you ended up on a porn site. Such simple mistakes that took you to wildly different content than was originally intended.

Though many people did not want to end up on those sites, there were many who were not upset by the surprise detour.  Whitehouse.com was pulling in over a million dollars a year before he sold it in 2009.  Who was the most interested buyer?  The government of course.

I point these out because your web address is important.  Sites like godaddy.com have made domain (web address) buying a cheap and simple process.  Now when people buy a web address, if they do not want someone else buying its nearest neighbor, they will buy the .com, .net, .org, .cc etc. addresses.

Finding a good web address that is easy to remember, or like yahhoo.com, an easy site to trip over, is important.  You want people to remember your web address.  People are reluctant to bookmark adult entertainment sites, especially if they have kids who access their computers.  So if you have sexywoman.com you are much easier to remember than, XXXwildboysexytoytimefuntub.com. Though now I am tempted to buy that domain because it is making me laugh.  But you get my point.  You want a domain that is to the point and easy to remember.  Keep clever banter, or witty puns to your site content. But if your site is videos of sexy blonds, then sexyblonds.com would be a good domain name.

Drive traffic by making it easy for people to find you and be memorable.