Nominated for Xbiz Progressive Leadership Award

xbizI am so excited to announce that I have been nominated for a Progressive Leadership Award for the Xbiz 2015 Exec Awards.

The Xbiz Exec Awards are meant to recognize “movers and shakers who pour their hearts and souls into their careers and, by doing so, propel their brands to new heights of success.”

I am with very good company in my nomination:

Progressive Leadership Award

    • Nicholas Chretian, Crakmedia Network
    • Nate Glass, Take Down Piracy
    • Lauren MacEwen, 7Veils
    • Colin Rowntree, Wasteland
    • Brian Shuster, Utherverse

Progressive Leadership Award: Risking often goes hand in hand with creativity. These pioneers blaze unknown trails to explore what’s on the horizon and adopt new strategies that often become standard practices for years to come.

I am very excited to be nominated and to be nominated amongst such amazing people!

Adult Entertainment Social Media Marketing Challenges

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big-followingAdult entertainment presents unique challenges in social media. Every adult entertainment business owner is looking for ways to drive traffic to their site. The big question, how do I get more people to my site? Traditional methods include Google ads, traffic buys and SEO.  Social media has been gaining more traction in the traffic arena. We are even starting to see industry conferences (Xbiz, The Phoenix Forum, Internext) featuring social media on their traffic panels.

What makes social media special?

Traffic from social media is considered qualified traffic. This means that every person who comes to your site from a social media source is already interested in what you are selling. People can get frustrated because purchased traffic will often be higher than what is driven organically from the social media networks. However, the adult traffic from social networks have a higher conversion rate. So the value of a social media client is higher than that of purchased traffic.

Why is social media for adult entertainment different?

The adult entertainment industry cannot use social media in the same way that mainstream business does. There are restrictions on many of the networks, Facebook, Google Plus and Pinterest, to name a few. These restrictions often prevent adult websites from linking back to their site or even sharing content.  This begs the question, why are adult brands using these social networks and how are they using them?  There are ways to work around the restrictions. This often involves being creative in your content creation and opening up to alternate routes for driving traffic. Many adult companies will also use the restrictive networks as a tool for branding instead of traffic.

The restrictive networks are not the only ones out there. One of the best sources for traffic is welcoming to adult entertainment, and that is Twitter.

Twitter is one of the top traffic driver for websites. This is often true for both adult and mainstream companies. Twitter allows for more aggressive networking and is a platform designed for content distribution. The one restriction on Twitter is that adult companies cannot pay for a sponsored tweet or ad.

Tumblr and Reddit can also be good sources of traffic for adult entertainment, though they are restrictive on the use of affiliate codes.

Google Ads vs. Social Media

For years Google Ads has been the go-to ad platform for most businesses. If you want to boost your search for your keywords, you went to Google Ads. However, Google has restricted adult ad placement on their search engine. This means that Google Ads is off the table for most adult entertainment websites. Social media is the next tool to pick up the slack.

If you are interested in discussing your social media strategy for your adult entertainment business, please contact 7Veils. We are the premier social media marketing company in adult entertainment and would be happy to discuss your adult social marketing presence.

Brick And Mortar Strip Clubs Benefit From In House Social Media Resources

gentlemans club social mediaIf you have been running your own erotic club, sex toy store or gentleman’s cabaret, you may have mistakenly believed that social media is just for ‘online’ adult businesses when in fact your dressing room is a gold mine waiting to be turned into massive new revenue streams with very little time or effort being invested.

Your regular customers may already know where to find your club through branding, marketing and hard earned name recognition from years of marketing in local media outlets, but did you know that major strip clubs bring in a majority of their profits from more elusive traveling customers who come to town only once in a while? That’s exactly right, because the business convention or customer who is looking to get in good with his own clients often spends ten times what any regular might offer up in a visit to your club. All your premium services, champagne room extras and top shelf offerings are worth buying when your client is doing it to impress his colleagues or curry favor with a new found friend.

So, how do you reach a national audience of potential big spenders in the most cost-effective way possible? By contacting them directly! No, we don’t mean emailing them or calling their houses – social media makes it possible to contact millions of people by having them all opt in to the conversation voluntarily online. Well, why would they want to opt in you might ask… because you have a room full of girls going through your club on a rotating basis whose own social media accounts (Twitter, Facebook, Instagram, SnapChat) are already reaching thousands of great clients – and because 7 Veils knows how to amplify their marketing efforts in ways that will put you in the spotlight across the entire country and beyond.

“Working with strip clubs is actually easier than with many online businesses because the clubs themselves can generate a social media presence bolstered by the existing social empire that has already been built by many of their feature dancers, vendors and existing strategic partners” said Lauren MacEwen of “Turning existing tweets, upcoming appearances and name brand entertainment into a lure for new or recurring customers to follow is a fast, effective and very lucrative process for many strip clubs… but some are still waiting for a personal invitation to take their marketing to a new level… so gents, [here is your invite] and now you don’t have any more excuses!”

7Veils works with several offline businesses in the adult industry and is also able to broker mutually beneficial arrangements between clubs and stores in a variety of regions to help each succeed locally while building your brand recognition nationally at the same time. When your potential customer comes to town you want them already planning to visit your club, with your name at the tip of their tongue and their cash at the tips of your fingers. Packages start at less than $500.00 per month and your return on that investment makes it one of the smartest moves you’ll make all year. Contact us for  list of references and to discuss the specific of your own successful social media campaigns today.