Tweet Dirty to Me at Exxotica Miami


Getting into Adult A-ZExxotica Miami is right around the corner and I am getting very excited! I am a part of Michael Fattorossi’s Adult from A to Z seminar series at the show.  I am pairing up with Pete Housely from The Naughty Tweet Network for a panel on social media for adult entertainment.

Social media is extremely important if you want to make it is the adult industry.  But doing it right is even more important. We are going to be talking strategy, tips and tricks for using social media to promote your adult business. Learn how to do adult social media right!

Tweet Dirty to Me

Social media is the most effective marketing strategy for any business, but with so much out there it’s easy to get lost and overwhelmed. How much business are you losing because your social media is missing the mark? This talk will help you decide what networks you should use, teach you how to reach your audience, grow your sales, get more clicks to your website and show you how to grow your networks, your reputation, your popularity and your influence. Whether you are a veteran Tweeter or completely confused by tweeting, learn how to leverage the power of social media for you business or brand.

If you are coming to the show you should make sure to come by and see the panel. It will be really informative. Plus it will give you a chance to pick mine and Pete’s brain on social media. This is a chance to ask us anything about social media strategy! We will be sharing our thoughts and tips on how to manage your social media in a way that will actually get you clicks, grow your network and show you what ROI (return on investment) in social media actually means!

How Sticky are You?

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Naked Woman covered in chocolate holding a strawberry

Is your website just sticky or does it have audience loyalty? Social media builds trust.

Have you seen the recent study was showing that SEO was better at building sticky traffic than social media?. I believe this. When you go to Google and search for a site, you intend to spend time on that site. You are looking for it, and the search engine helps you find it. Boom…sticky.

Social media is not a tool for click-throughs, though you will get them.  It is not a tool for sales, though you will make them. It is not a tool to drive traffic, though you will do that.  Social media is a tool to build relationships with your audience.

This is more than click-throughs and short-term sales. This is more than singular traffic.

When you build a relationship with your audience you are creating:

  • Brand recognition
  • Loyalty
  • Positive customer service
  • Authority
  • Lifetime traffic
  • Trust

“The best part of relationships is they are protectable assets. When someone likes you, trusts you or finds you credible, it’s very hard to take that away.” –Why Social Media Matters

Relationships take time, and this is where studies that look at traffic sources and declare that SEO is more effective fail. They are looking at the one time click.  They are not looking at the lifetime business relationship.

Relationships are based on multiple experiences. They are built from a history of experiences and exposure. The formula is simple; the more you interact the deeper the relationship. And because the company view is built off this relationship, one bad review or blog post is not going to be able to sully that reputation.  Because your reputation is built from interpersonal relationships, it will not be tarnished by anonymous slander.

Yes, SEO is a wonderful tool that everyone should use. However, you are not comparing apples to apples when you compare SEO to social media.  SEO looks at searches. Social media looks at relationships. And let’s face it, when you really like a brand because you tweet and Facebook with them, you don’t need to search for their website because you already know their domain (and studies can’t identify how much direct traffic came from social media followers…yet).


SEO vs. Social Media: The Traffic Throw Down

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Click-throughs and stickiness are two paramount issues for web businesses. Click-throughs are the number of people who click on a link, and stickiness is the amount of time someone stays on your site.  There is always contradictory information about the issues of sticky click-throughs and social media.  Some people say that social media is not as good as traditional SEO.  Some people say that it is better.  I am here to tell you that they are both right.

Xbiz just posted a story reporting that social media generates less traffic than search. When you dig deeper, the breakdown is not as simple as that. There was a huge variance according to industry.  For instance, the study showed that 42% of new visitors to news sites came from social media, but for sports sites it was only 5%. Overall search traffic still dominated the majority of unique visitor traffic, however social media unique visitor traffic, while only 11%, was on the rise.

What Xbiz did not highlight was that the study was not specifically related to Adult, and it does not have any figures that highlight the trends in Adult Industry. It was a look at all web traffic to all kinds of sites.

The study was conducted by Outbrain, a company which provides widgets to publishers, designed to keep readers on their sites longer. What the study also published was the chart of the top traffic sources for websites:

Top 20 Traffic Sources  from Outbrain

Notice that Facebook is in the top 5 and Twitter is in the top 10.

What they also did not tell you is there is no mention at all of the Adult Industry. In fact, when you look at the findings it actually looks unlikely that they considered Adult entertainment at all.

Does this make the study irrelevant to Adult? No. It is still relevant to some extent – what it does tell you is that SEO is still an important aspect for creating a strong web presence.  In fact, SEO is relevant for social media as well.  Social media is about relationships; SEO is about clicks.

I heard it from a Porn Star! News of Osama dominates Social Media

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President Obama Twitter Word Map

A Twitter word map of the iconic President Obama portrait. Created by Jeff Clark

On May 1, Sunday night, President Obama announced that Osama Bin Laden had been killed by a strategic U.S. strike. This news hit the Internet faster than you can believe. It was all over Twitter and Facebook within seconds of the world wide announcement.

Cries of happiness, support, jubilation, horror, anger, and upset were heard as far and as fast as fingers could tweet. Some people just spread the news, others commented on how the world is a better place without him, some were horrified that people were celebrating a man’s death. No matter how you felt about the announcement, social media was giving a world-wide voice to the news and the range of emotions that followed it.

In fact, the questions  “where were you when you heard…” and “how did you hear?” are already being asked all over the net. Mashable immediately launched a “How did you hear about Bin Laden’s death?” poll.

Want to know how I heard? On Twitter from a porn star!

It is true.  It goes to show that Adult stars participate in world events, just like the rest of us. Right now I feel like I am doing a “See, they [fill in space with mundane activity] like the rest of us” bit from the trash magazines like US Weekly. But it is true.  The Adult Industry participates in major world events and social media trends like the rest of us.  So read how the announcement spread across the social webs and know that the Adult world contributed!

The new spread like wildfire throughout the online world.

President Obama’s announcement was streamed live by the White House, and by the end of the speech tweets reached more than 4000 tweets per second.

Within minutes, someone created an “Osama Bin Laden is DEAD” Facebook fan page and within a couple hours of its creation it had gone viral, with more than a quarter of a million fans.

The hashtag #Osama was trending and occupying 18% of Twitter chatter.

On Foursquare, people started swarming at Ground Zero, and for those of you who don’t know what swarming is, it is when a lot of people (usually more than 10) check into a location at the same time.

Locations on Foursquare were being created called “Osama is dead” and “Osama bin Gonathon” allowing people to check in to a world that did not have Osama Bin Laden in it.

This was a monumental event. Because the world community is online, we are able to experience this momentous occasion together. The voices being shared across the various social networks have created a world unified through a historical event and the solidarity of a true global community.

“[T]onight, we are once again reminded that America can do whatever we set our mind to. That is the story of our history, whether it’s the pursuit of prosperity for our people, or the struggle for equality for all our citizens; our commitment to stand up for our values abroad, and our sacrifices to make the world a safer place.

Let us remember that we can do these things not just because of wealth or power, but because of who we are: one nation, under God, indivisible, with liberty and justice for all.

Thank you. May God bless you. And may God bless the United States of America.”

– President Obama