Like my Porn and Share it on Facebook

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Brooklyn Decker with a facebook like button

Wouldn't you want to Like this and share it with your friends?

Facebook has worked on social share for a long time now. Facebook Connect has been the most successful venture within this effort.  Facebook Connect is essentially the Like button on your website – it is what allows someone to “like” one of your website pages.  This has been an entirely underused feature in websites in general; in porn it is a tool that is being completely wasted.

There was an issue with the Like button: when you clicked, it would show you liked it on that page and technically would get posted on your wall.  It was not showing up on the news feed at all, so generally it was not being seen. It is no surprise that most people did not see value in adding it to their sites, or only added it to their home page.

Facebook is seeing the flaw in their strategy. The are now making the like button more like a share button.  Now when you click it you have the option of adding a comment. So now you can share your thoughts on a page rather than being just a voiceless Like.  This means that comments will have a greater chance of appearing on the newsfeed, because this share is a more dynamic interaction, and has a higher chance of being seen by people’s friends.

Where porn is missing out on this is the general lack of Like buttons on porn sites.  Yes, Facebook discriminates against porn. But when someone Likes a page on your site, Facebook cannot prevent that from being posted in the newsfeed. You are not violating their terms of service because it is not you posting it.  Now with the changes in the Like button, the tool is becoming more powerful. Now your viewers can say something and share your adult content on Facebook.

You can even track your Likes by adding Insights to your website. Here is a great post that will tell you how to add Insights to your website.

When someone clicks the Like button and comments, that comment and a link to the website goes on their wall and the news feed.  If you have a Like button for every page of your site, think of the potential exposure. If you do not, you may be missing out. Plus, it is exposure that Facebook can’t stop.

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