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#TittyTuesday #FollowFriday and other sexy hashtags

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Sexy Woman blowing hashtag kissesWant to tap into the larger Twitter world and reach people beyond your followers?  Hashtags are your key to the Twitterverse, and keywords are the spare keys you hide under the false rock in your garden.

Hashtags are words with a # in front of them. You will often see multiple words strung together into one, almost unintelligible, jumble of letters.  For instance #deletemynumberif, which is trending as I write this. If you were to space this out it would read “delete my number if”.  To make it easier to differentiate words, people will often capitalize the beginning of each word. The tag would then look like: #DeleteMyNumberIf. This makes it easier to read when stringing the words together.

What makes hashtags such a powerful tool is that they are easy to track and easy to follow. When someone uses one in a post, you can just click the tag and it will show you all the other tweets using that same tag. You can also search for specific hashtags. There is a website that shows you the popularity, and rate of posting, of hashtags. Go to Hashtag.org to see the influence of any hashtag.

Here is a list of popular hashtags and their rate for being tweeted. Now, .07% might seem low, but the average number of tweets sent per day is 140 million. So .07% is 98,000 tweets – and that’s a lot!

  • #TittyTuesday .07%
  • #Sexy #.25%
  • #FollowFriday .09%
  • #FF 1.73% (this is a more popular hashtag for #FollowFriday)

Keywords are searchable, but not clickable. This means you can use Twitter search to look for the keywords, but if you use them in a post they will not be clickable.  One thing nice about keywords is that they do not have to be pushed together to form one nearly illegible word, they can be a series of words with spaces. This also means they are harder to spot as being keywords. However, if you use good keywords you can tap into some great trending topics.

Another way to tap into trending topics is to look at your Twitter feed. On the right side menu, there is a topic called “Trending” that will show you what is currently trending.  You can also go to sites like WhatTheTrend.com to see this. The site will also tell you why something is trending. For instance, “Hard Nipples” is trending. Well, you might think, of course it is trending! Who doesn’t like hard nipples?  Well this is not trending because of any Twitter After Dark action.  It is trending because a judge from America’s Best Dance Crew said something about his nipples getting hard in response to a pole dance. Ok, so maybe it should be a part of Twitter After Dark.

But just because it does not originate in adult does not mean that you can’t capitalize on it.  You have an audience that is specifically paying attention to this keyword. Tweet it out and use the keyword; you might reach an audience you don’t normally get to talk to.

Keywords and hashtags are significantly under used in adult tweets.  If you want to reach your audience, and broaden your audience, be strategic – use hashtags and keywords!

 

 

What’s the Next Big Trend in Porn? (part 2)

On Monday we spoke about the “next” trend in porn.  With threats of pirated content and free amateur tube sites, the survival of quality porn is being threatened. The adult industry is no stranger to being on the front end of the technology adoption curve and cutting edge tech strategies.  We are already seeing how mobile and 3D are coming in with a bang.  But the new trend in strategy is engagement.

Not only are studios creating more ways to deliver content, they are finding more interesting ways to deliver it.  Riding on the popularity of “webisodes” on mainstream networks like NBC and FOX, you might start seeing your favorite porn star, like Jenna Haze, creating webisodes.  The neat thing about them is they are much like sitcoms – you get attached to the main actors. When you combine webisodes with Jenna Haze’s great Twitter strategy then you will have a more interactive experience because Jenna will be able to drop clues about the up and coming episode and discuss the past episodes with fans.

With interactive sites that feature webcams with chat, live Q&A’s with fans, Skype, vidchat, blogs, Twitter, Facebook and more, we are seeing porn tearing down barriers.

Joanna Angel, the owner of Burning Angel: “I think things that are becoming a lot more community oriented. The wall of the porn star is breaking down and I think we’re moving in a direction where there’s a lot more interaction between fans and stars.”  (Joanna Angel as quoted on CNN)

Whether it is communication on live chats or Twitter, or virtual cams where the customer controls the toy, the porn world is going to be getting to know their fan base. If you want to stay ahead of the curve you better figure out your engagement strategy.

What is the Next Big Trend in Porn? (part 1)

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Now that the dust is settling from the Adult Entertainment Expo (AEE) and the Consumer Electronics Show (CES), people are asking what is the next big trend in porn?  CES and AEE happening at the same time is more than just a ploy to get geeks to mingle with porn stars. Porn has traditionally been on the cutting edge of technology.  We are the early adapters and often the trend setters and influencers of the adoption of new tech.  Porn is the reason VHS won over Beta. That seems like decades ago…well, it was decades ago, but it was a technology that had a lasting impact on the movie industry as a whole, as well as personal video and home electronics.

The first trend: Mobile

The next trends in porn are mobile apps and engagement.  Porn has been blackballed from mobile apps on iPhone and iPad, but porn is like sand from the beach. It is everywhere and no matter what you do to try to get rid of it, you will always find it hiding somewhere. Many of the new apps meant for mainstream media have porn sneaking in and accessing it.The goal of mobile is to make porn consumable from any platform. “The eventuality of DVDs going away is something that’s scaring lots of companies,” says Farley Cahen, chief operating officer of Digital Playground. The industry needs to adapt to stay viable.  With free porn on the rise and DVDs sliding, porn needs to step up its game if quality legal porn is going to stay viable.  Mobile is the answer to this.  Sites like Jessejane.com have a “sniffer” code on their site that detects when someone is on an iOS and optimizes the content, including video, to play on that device. Pink Visual used a different business model that created their primary revenue stream from wireless and internet, while using DVD as their secondary stream.  This is positioning them ahead of the curve on the transition away from DVDs.Hotels are reporting a loss of income from rentals because people are accessing porn from their phones and iPads.Despite Apple’s refusal to allow porn on its devices, porn apps are focused on the iPhone market.  Most are developed specifically for the iPhone. With the news about Verizon releasing their own iPhone on February 10th, the market for iPhone porn apps will grow by about 2 million over night.One of the big benefits of mobile apps is that they are not limited to video.  Mobile can mean video, phone calls, video calls, turning your phone into a vibrator, interactive games and more.  It is allowing the porn experience to be more thorough and comprehensive.  Though the phones might not give you 3D porn, it can give you a 3D experience.On Wednesday, see part 2 of the next big trend in porn!