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No One Cares How Many Twitter Followers You Have

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Twitter follower treeI see people posting all the time about how many followers they have.  They usually say something like “20 more followers and I will post a naked pic!” or “I am almost at 1000 followers, help me get the last 10!”. From a social media management point of view, the number of followers you have matters. You want to keep track of that. From a social media follower point of view, no one cares.

If you follow someone, you don’t care how many followers they have. You don’t care about getting them to the next thousand. The only reason people will encourage more people to follow you is because they want what you are promising. They want to see the sexy picture or video that you will post.

Though promising something your fans want is a good way to reach your goal, it is not a good social marketing strategy. You are not building relationships. You are not building quality. You are barely building interest.

Instead of going out and asking people to follow you, try going out and following other people. Follow some of the basic rules of engagement…start engaging. Go talk to people. If you start joining some conversations and start following people, they will follow you back. You will make your next milestone and you will be building your relationships. In the end you get it all!

So don’t be a soap box preacher. Don’t just ask from your followers and think that your big contribution is showing them more of you. Remember, social media is about being social.

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#TittyTuesday #FollowFriday and other sexy hashtags

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Sexy Woman blowing hashtag kissesWant to tap into the larger Twitter world and reach people beyond your followers?  Hashtags are your key to the Twitterverse, and keywords are the spare keys you hide under the false rock in your garden.

Hashtags are words with a # in front of them. You will often see multiple words strung together into one, almost unintelligible, jumble of letters.  For instance #deletemynumberif, which is trending as I write this. If you were to space this out it would read “delete my number if”.  To make it easier to differentiate words, people will often capitalize the beginning of each word. The tag would then look like: #DeleteMyNumberIf. This makes it easier to read when stringing the words together.

What makes hashtags such a powerful tool is that they are easy to track and easy to follow. When someone uses one in a post, you can just click the tag and it will show you all the other tweets using that same tag. You can also search for specific hashtags. There is a website that shows you the popularity, and rate of posting, of hashtags. Go to Hashtag.org to see the influence of any hashtag.

Here is a list of popular hashtags and their rate for being tweeted. Now, .07% might seem low, but the average number of tweets sent per day is 140 million. So .07% is 98,000 tweets – and that’s a lot!

  • #TittyTuesday .07%
  • #Sexy #.25%
  • #FollowFriday .09%
  • #FF 1.73% (this is a more popular hashtag for #FollowFriday)

Keywords are searchable, but not clickable. This means you can use Twitter search to look for the keywords, but if you use them in a post they will not be clickable.  One thing nice about keywords is that they do not have to be pushed together to form one nearly illegible word, they can be a series of words with spaces. This also means they are harder to spot as being keywords. However, if you use good keywords you can tap into some great trending topics.

Another way to tap into trending topics is to look at your Twitter feed. On the right side menu, there is a topic called “Trending” that will show you what is currently trending.  You can also go to sites like WhatTheTrend.com to see this. The site will also tell you why something is trending. For instance, “Hard Nipples” is trending. Well, you might think, of course it is trending! Who doesn’t like hard nipples?  Well this is not trending because of any Twitter After Dark action.  It is trending because a judge from America’s Best Dance Crew said something about his nipples getting hard in response to a pole dance. Ok, so maybe it should be a part of Twitter After Dark.

But just because it does not originate in adult does not mean that you can’t capitalize on it.  You have an audience that is specifically paying attention to this keyword. Tweet it out and use the keyword; you might reach an audience you don’t normally get to talk to.

Keywords and hashtags are significantly under used in adult tweets.  If you want to reach your audience, and broaden your audience, be strategic – use hashtags and keywords!

 

 

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Crowdsurf Naked!

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Crowd surf Naked

Crowdsurfing naked means being honest and asking tough questions. Do you use crowdsurfing as a strategy?

What is the old adage, “Want to do it better? Do it naked!”  …no, probably not an old adage in any society.  But this could be a new motto for social media and crowdsurfing.  The idea behind crowdsurfing is that you are asking a wide audience their opinion about a topic or decision. Kim Kardashian blew Matt Lauer’s mind on her interview with the Today Show when she talked about crowdsurfing decisions from nail polish color to branding her perfume.

“[Twitter] is like the best focus group.” – Kim Kardashian

Kim is not wrong. Twitter as a giant focus group – thousands of people who are all interested in the same thing, from every demographic and around the world, all willing and able to give you feedback and comments. All you have to do is ask.

How do I crowdsurf?

Easy. All you do is ask a question and request feedback, e.g., “Tell me what you think; boxers or briefs?” If it is something you want a lot of feedback on, I would recommend tweeting throughout the day or week, let people know you are trying to get opinions and even ask your followers to help.  The longer you run your crowdsurf the more information you will get. Of course this is within reason; if all you tweet about is your question, you are likely to bore or annoy people. So keep it interesting and relevant and mix it up a little.

Do you need a big following?

Actually no. Having a good size following definitely helps in any crowdsurfing endeavor but is not essential. You can use crowdsurfing as a way to poll people and a way to grow your network as long as you use hashtags strategically.  If you are asking a question about sex, you might want to use the hashtag #sexquestion.

Does majority rule?

There is no law that says you have to do what your crowdsurf results tell you. Ultimately it is up to you. But since you did take the time to get pubic opinion, you might want to take the advice of the majority.

Crowdsurfing can be a highly valuable tool. People use it for getting viewpoints on simple things like where to eat, or complex issues like personal branding and business strategy. The key to successful crowdsurfing is to do it naked; do it honestly and be forthcoming.  If you are going to crowdsurf, be willing to go with the crowd.  Ask the tough questions and you will get better feedback if you are inquiring about something real.

When you crowdsurf, your fans and followers feel involved in what you are doing. It lends an air of authenticity to your social media and helps create an emotional investment between you and your followers, all of which creates loyalty.

Try integrating crowdsurfing into your online strategy. You might be surprised by how helpful your fans and followers really are!

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Following up from Xbiz

Sexy teacher showing tops of her garters, retro pencil drawn image

Today's Lesson: Follow up! Follow up! Follow Up!

We last talked about the business card strategy to help you remember who you have met. Now it is time to hit the follow-up. This may be the most important part of your conference experience.  A good follow-up can actually be more important than a good first impression.

At conferences you meet hundreds of people.  It is likely that a good first impression will get you the next conversation; when you reconnect, will the person really remember that first impression? Chances are they won’t – at least not in any great detail.  Your follow-up needs to be strong, because this is the impression that lasts.

When you get done with Xbiz, email every person you received a business card from within 4 days.  Give people a day after the conference to get their bearings and take care of business – but don’t wait too long. People have short memories; strike while the iron is hot and take that initial connection and try to turn it into something more.

You might ask, what about those who I don’t think will be beneficial? Maybe they are not in your industry, or they don’t have services that you find useful, but that doesn’t matter. You need to connect with everyone. You never know who will be a good connection. Maybe they know someone you want to meet; perhaps they will give you a referral some day.  It does not cost you anything to send them an email that says “Hi! It was great meeting you.”

When you send the email try to reference something from your conversation. Remember those notes you made? They are going to come in handy right about now.  If you can even remember a tidbit of the conversation, by mentioning it you are telling the person that you were invested enough in the conversation to pay attention to what was talked about. They will appreciate the reminder, which will serve to jog their memory.  It also opens up an opportunity to continue the conversation you started, and develop a potentially beneficial connection.

The biggest difference I notice between people who are successful and people who are trying to become successful is how they operate their business. It sounds so simple, but successful people take care of the little things, like following up on business cards.  This not only makes you seem professional but it also puts you out there as someone who is driven and dedicated.  Be that person.

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Doms on Twitter: I don’t follow you, you follow me!

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Profile picture of Joe Lusty

Does your Twitter Strategy include who you follow and why? Branding extends to how you manage your social media.

 

When creating a Twitter strategy, always  keep your audience in mind. Generally speaking, I tell people to follow their followers. After all, following doesn’t cost you anything and it helps grow your network faster. It also aids in social proof. However, it is not right for all people.  If you are in the BDSM community, following back might be counter to your image.  

When you start on Twitter you need to decide the personality of your account. This is a key part of your branding. If you are a dom, and use your tweets to continue that persona, then following back might be the wrong solution for you, especially when it comes to following clients.  As a dom, you might need to work a bit harder for your networking while telling your audience, “You follow me! I don’t follow you.”  

The important part of this is consistency.  If you are going to not-follow as a Twitter strategy then you need to stay true to that. You will also need to find other ways, such as engagement, hashtags and content as primary ways to grow your network.  

Not following can be as much a strategy as following. You just need to make sure your strategy is in alignment with your branding.  

The image used in this post was provided by Joe Lusty. He is a producer, director, photographer and performer.  A full-time photographer, he has some beautiful xxx photographs that are both provocative and artistic. Visit Joe’s website at www.joelusty.com

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What’s the Next Big Trend in Porn? (part 2)

On Monday we spoke about the “next” trend in porn.  With threats of pirated content and free amateur tube sites, the survival of quality porn is being threatened. The adult industry is no stranger to being on the front end of the technology adoption curve and cutting edge tech strategies.  We are already seeing how mobile and 3D are coming in with a bang.  But the new trend in strategy is engagement.

Not only are studios creating more ways to deliver content, they are finding more interesting ways to deliver it.  Riding on the popularity of “webisodes” on mainstream networks like NBC and FOX, you might start seeing your favorite porn star, like Jenna Haze, creating webisodes.  The neat thing about them is they are much like sitcoms – you get attached to the main actors. When you combine webisodes with Jenna Haze’s great Twitter strategy then you will have a more interactive experience because Jenna will be able to drop clues about the up and coming episode and discuss the past episodes with fans.

With interactive sites that feature webcams with chat, live Q&A’s with fans, Skype, vidchat, blogs, Twitter, Facebook and more, we are seeing porn tearing down barriers.

Joanna Angel, the owner of Burning Angel: “I think things that are becoming a lot more community oriented. The wall of the porn star is breaking down and I think we’re moving in a direction where there’s a lot more interaction between fans and stars.”  (Joanna Angel as quoted on CNN)

Whether it is communication on live chats or Twitter, or virtual cams where the customer controls the toy, the porn world is going to be getting to know their fan base. If you want to stay ahead of the curve you better figure out your engagement strategy.

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