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Facebook is Giving Away Money!

Facebook moneyIf Facebook gives you money will you place an ad? Despite ads under performing as a whole, most people in the adult entertainment industry have not been able to take advantage of ads due to Facebook restrictions. But some of us can. In fact more of us can than think we can.

The assumption we make is that an ad has to go to a website. Adult websites are not allowed on Facebook, so you cannot link and therefore you cannot ad right? wrong. You don’t have to link your ad to a website. Link your ad back to your fan page. Use the ad as a way to build fans, and then use your page as a way to promote your brand and push people to your site. But do you consider putting an ad for your fan page a worthwhile investment? What if someone gave you a free $50 in ad money?

Early in 2012 Facebook Marketing Solution which includes a partnership with the National Federation of Independent Business and the U.S. Chamber of Commerce, will be launching a $10 million dollar grant program. The purpose is to give every qualified small business on Facebook $50 towards advertising on the site. This is an effort to promote commerce, help small businesses get an advertising boost and help familiarize small business with Facebook Ads. The primary desired result is awareness, additionally they are looking for more fans for the pages, more revenue for the small business and an increase usage of Facebook ads by small business.

This is a huge opportunity for small business to get acquainted with the ad program and get some free marketing money. Because details have not been released we do not know what counts as a qualified business. But if you do not yet have a fan page for your business, now is the time to build it so you if you do qualify for it, can get you money!

 

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Easy SEO for Porn

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SEO LegsSEO (search engine optimization) is an extremely important tool for your website. Google made this really easy with an auto-populate feature in their search bar.  All you had to do was start typing your keyword and a menu would populate below your typing with a list of potentially related search terms. This was great for figuring out some alternate search terms for your site. However, Google black listed porn. They blocked their search box from auto-populating any terms that might lead to adult content. So if you are an adult site, you have to work a little harder to research your keywords – but not that much harder.

SEO is essentially what allows your website to be found by search engines.  Most people think that SEO is finding keywords to add to meta tags on your page.  If you understanding html coding, that does not sound like a difficult thing to incorporate. However, if you do not do coding, that seems a bit more scary.  Thankfully, meta tags are not the best way to optimize your site for SEO.  Writing your keywords into your copy is the best SEO.

Most of us think that we know what the best keywords for our site will be.  Honestly, you probably know one or two, but most likely you will not guess the rest. Before Google blackballed adult terms, we could just turn to their search box.  Now you need to access SEO and keyword applications using other methods.

The easiest (and free) tool for this is Google Adwords.  Ynot just wrote a great blog post that takes you through the steps of using Google Adwords for keyword research.  Using Adwords, you can search for terms you want to use, and it will give you a list of other potentially relevant keywords and terms. You can also ask it to evaluate your website and it will give you suggestions.

If you have a blog, a great tool for optimizing your posts is Scribe SEO. This is a subscription service, but it’s not expensive, and it does a great job optimizing every post and page on your blog site. It also helps you make sure your SERP (search engine results page) is optimized for search engine listings. It also gives you suggestions for getting backlinks.

Because Scribe SEO is a subscription service you will get more robust SEO help than from just using Adwords.  However, Adwords will still give you great results for keywords and phrases. And you can’t beat free. Once you get your list of words you just need to incorporate them into the copy on your site.

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Sex and Facebook Ads

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scantily clad girl in a christian singles ad on facebookIf you thought having an adult Facebook page was hard to accomplish, try running an adult ad. It is almost impossible. Even running content that is considered family friendly can be really hard to maintain due to the strict rules set forth by Facebook.

To run a successful ad campaign on Facebook you have to start with the content of your page. Your content has to be deemed acceptable, and Facebook has some pretty strict guidelines. Many of these seem pretty simple and straightforward. But the reality is, when you are on the network and doing your thing, it can be pretty hard to color within the lines.

Facebook Rules for Advertising:

General Rules:

  1. Ads must directly relate to the content on the landing page.
  2. Ads must clearly represent the company, product or brand that is being advertised. Products or services promoted in the ad must be directly available on the landing page.
  3. Ads cannot insult, harass or threaten a user.

Translation:

  1. You cannot have an ad that is advertising something different than the page it is linked to.
  2. You cannot pretend you are a different company or a different person than you actually are.
  3. You cannot tease or taunt people in your ad to get them to click on the ad.

Landing Pages:

  1. Ads that contain a URL or domain in the body must link to that same URL or domain.
  2. Landing pages cannot generate a pop-up (including “pop-overs” and “pop-unders”) when a user enters or leaves the page.

Translation:

  1. If you show a web address in your ad, the ad must link to that web address. So you cannot have a web address but have the link go somewhere else.
  2. When you click on the ad it cannot take you to a page that has pop-up ads or pop-up pages.

Targeting:

  1. Any targeting of ads based on a user attribute, such as age, gender, location or interest must be directly relevant to the offer, and cannot be done by a method inconsistent with privacy and data policies.
  2. Ads with adult themes, including contraception, sex education and health conditions must be targeted to individuals at least 18 years old. Platform ads should do this via Demographic Restrictions, not by obtaining user data.

Translation:

  1. When you target an ad to your audience, it has to be directly related to the content you are advertising. So if you are advertising a dating site, it has to be directed to singles.
  2. Any ad with adult content can only be directed to people 18 and older.

Prohibited Content:

  1. Adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual, or provocative images in violation of community standards;
  2. Adult friend finders or dating sites with a sexual emphasis;
  3. Adult toys, videos or other adult products;
  4. Ads must not be false, misleading, fraudulent, or deceptive.
  5. Ads will not be permitted in cases where a business model or practice is deemed unacceptable or contrary to Facebook’s overall advertising philosophy.

Translation:

  1. Porn. Naked pictures. Sexual pictures. Naughty words. Violence…in a nut shell. Nope, probably no nut-shells either.
  2. Dildos, vibrators, strap-ons, lube, and pretty much anything you would find in a sex shop.
  3. You cannot lie in your ad.
  4. You can’t go against the code of ethics in the Facebook Terms of Service.

Most people in the adult industry will find advertising on Facebook pretty difficult. Some of you will be able to do it, depending on what your website or content is, some might not. Learning the rules are the only way to know if you can.

Stay tuned for the next post on porn stars advertising on Facebook and learn some tips and trick on how to run a Facebook ad if you are in porn.

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