Posts

Sex.com: Why you need a good domain name in adult entertainment

,

Sex dot com

whitehouse.com

Nasa.com

yahoo.com

These are just a few of the web address that people go to and accidentally end up on a porn site.  The owners of these sites were no dummies. They knew what they were doing.  If you wanted to go to the White House, aka. where our president lives, you need to go to whitehouse.gov. If you wanted to see the National Aeronautics and Space Administration web site you need to go to Nasa.gov.  And if you want to go to the search engine, you need to go to yahoo.com. If you did not realize that whitehouse and Nasa were both .gov and not .com, or you mistyped yahoo, then you ended up on a porn site. Such simple mistakes that took you to wildly different content than was originally intended.

Though many people did not want to end up on those sites, there were many who were not upset by the surprise detour.  Whitehouse.com was pulling in over a million dollars a year before he sold it in 2009.  Who was the most interested buyer?  The government of course.

I point these out because your web address is important.  Sites like godaddy.com have made domain (web address) buying a cheap and simple process.  Now when people buy a web address, if they do not want someone else buying its nearest neighbor, they will buy the .com, .net, .org, .cc etc. addresses.

Finding a good web address that is easy to remember, or like yahhoo.com, an easy site to trip over, is important.  You want people to remember your web address.  People are reluctant to bookmark adult entertainment sites, especially if they have kids who access their computers.  So if you have sexywoman.com you are much easier to remember than, XXXwildboysexytoytimefuntub.com. Though now I am tempted to buy that domain because it is making me laugh.  But you get my point.  You want a domain that is to the point and easy to remember.  Keep clever banter, or witty puns to your site content. But if your site is videos of sexy blonds, then sexyblonds.com would be a good domain name.

Drive traffic by making it easy for people to find you and be memorable.

If size matters in Porn does it matter in Twitter?

,

7_Veils Twitter

The Adult Entertainment Industry is saturated with custom Twitter backgrounds. It is rare that you will find an adult star without a custom Twitter background.  Honestly, this is smart.  If you are an adult star then you need to brand yourselfMarket yourself! Get your face and your name out there in every way possible.  If you want to be successful then people need to know who you are.

Twitter has just changed the game a bit with their new design.  All those wonderful backgrounds are nearly invisible.

The new twitter has changed the Twitter interface. The basic changes are the columns are wider and have some improved usability functions.  There are some other back-end improvement that will help usability and browser loading. But what you will notice is the bifurcated screen. Basically a fancy term to mean split screen.  Your feed is on the left and your navigation and stats menu is on the right. Now when you click on someones twitter ID or their avatar, instead of taking you to their profile page, it will open up an abbreviated profile on the right side of the split screen. Plus the right side of the screen is now bigger, making it easier to navigate.

Where this makes usability a better for a variety of reasons, it is rendering the old custom background less valuable. Yes they are still there, but effectively no one can see them.

The reason custom backgrounds are so important is that they allow you to merge branding with your social media activity. Unfortunately the change has rendered our beautiful branded backgrounds unusable for most people. However, this is not as severe for those of us in the adult entertainment industry.

Lets face it, if you are a beautiful and sexy  adult star then people want to see you. They want to look at pictures of you.  They want to see as many pictures of you as possible without having to pay for it.

Though we want them to pay for content, you have to offer a teaser.  So for most people the reduction of their available space for custom design was cut in half and rendered mostly useless, the adult industry is an exception.  People will expand their browser to its full size because they will want to see more pics of you.

Can you still have a custom background?

Yes! The new interface width is 1040px, leaving roughly 100px on the left for your branding. This is not a lot of room for design or information content. What this means is that you will have to be more selective on the content you place in this area.  On the right of the menu, there is more space, though this won’t be easily seen either.  However, if you want to put up a picture gallery, this would be the place to do it.

Who will see my new custom background?

Not many people. Mobile devices will not see custom backgrounds at all. If you open a profile from your stream, New Twitter now opens it in the right side bar instead of going to their profile page. To see the full Twitter page you have to open your browser window all the way, meaning 1080px. Not everyone browses this way and not everyone’s screen is big enough, or set up, to open a window that large. Banyan Branch says that the full Twitter screen will only be viewed by an estimated 5% of Internet users. However, if people think that they can see some provocative pictures of you, they are more likely to look for them than not.

How to Create a New Twitter Background?

Create a document that is 1980 x 1080 px.

Only 41-312 px will be visible. 41px are visible to all browsers and 312px are visible to 4.6%. Best to keep your content to 41-108px on the far left of the screen.

When you are done, save it as a .png

The New Twitter backgrounds are not as valuable as the old custom backgrounds. Your real estate has been significantly reduced along with the visibility. However, it is still important to have a custom background. It still helps branding. It still makes you look more professional and it can still drive business. So don’t toss the baby out with the bathwater. Keep a custom background, just boil it down to basics and make it clean and simple.

Now you biggest decision is what to put on the left, which is roughly 1.39 inches wide, to create the most impact in a small space.  Like they say, size doesn’t matter right?

New Twitter & Adult Film Stars- Is it Less Sexy?

,

If you are in the adult entertainment industry, actor, producer, photographer, etc. then you will be familiar with custom Twitter backgrounds. It is actually rare to see someone in the adult entertainment industry who does not have a custom background.

But since September 14th, has the new Twitter release made custom backgrounds become a thing of the past?

Before the new release, a custom background on your Twitter page was a important facet of building your brand. Custom backgrounds allowed any company or individual to show PG13 publicity pics, show off awards, promote a new film or drive traffic to a website. It was a great way to hook a new follower.

Technically custom backgrounds still exist. It’s just that the re-design of Twitter‘s interface prevents them from being seen. In the new interface, “You will now find @mentions, re-tweets, searches, and lists just above your time line – creating a single, streamlined view on the left of the screen. On the right, you can see the features you’re familiar with, including whom you recently followed and who recently followed you, favorites, and Trending Topics.”

The re-organization of information does make the navigation of Twitter much more intuitive but presents a new challenge in branding and identity.

Twitter users will now have to build their brand awareness or their public persona primarily by the content of their tweets. The new interface encourages users to share more multimedia. However, you still have to post interesting content to entice followers (and would be followers) to click-through.

Ultimately, I do not think this will change the way in which people tweet. Yet, the new interface does re-emphasize the importance of your tweets and the relationships you build.

It is not how you look but what you say that matters. So increase your engagement by posting more pics and make sure your Bio can hook followers!