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Spam is definitely not Sexy

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TWAM

The different social networks fill various needs for its users. Linked In is better for B2B and professional networking. Facebook is your social circle online. Twitter is everything from friends to business to news. If you are in the Adult Entertainment Industry then you are most definitely on Twitter. In fact, you might not be on the other social networks because they make it so challenging to successfully market yourself.

So you are on Twitter,  how do you get people to visit your blog, your site, buy your product, vote for you, etc. In essence how do they become clients?

The biggest mistake people make is spam. We have all seen the people who get out there and talk about their product…all day…all the time…incessantly…ad nauseum. If you want to be ignored, do this. You will be hidden on Facebook and no one will read your tweets.

The adult entertainment industry is riddled with Spam. Hell, you could argue that it is a driving force behind the industry.  So what is the balance between marketing yourself and being flagged for spam.  If someone flags you as a spammer then you will be hidden, or unfollowed, or simply ignored.

If you want people to become clients, then you need to become friends first. You need to become a real person online.

  • Be the person who shares information.
  • Be the person who says good morning and wishes people happy birthday.
  • Be the person who re-tweets other peoples blog posts and pictures.
  • Be the person who offers good advice, for free, for no other reason other than you can.
  • Be the person who responds when someone mentions you
  • Be more than a pretty picture and a sexy link

Now you are dynamic. You are interesting. You are a source of information and you are someone people will look to. In the midst of all this good will, tell people about your website or video release. Ask them for to check it out. If you are looking for votes, then ask for support. Ask people to spread the word. And when they do, thank them. Pepper your own goals into your relationship development. Your friends will respond to your requests. They will read your posts, they will go to your site, they will give you their support. They will do this because you are multi-faceted and not all about yourself. They will do this because you have build real relationships with them. This relationship will drive them to spend more money, refer you to other people and will create a lasting (and profitable) relationship with your clients.

Sex.com: Why you need a good domain name in adult entertainment

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Sex dot com

whitehouse.com

Nasa.com

yahoo.com

These are just a few of the web address that people go to and accidentally end up on a porn site.  The owners of these sites were no dummies. They knew what they were doing.  If you wanted to go to the White House, aka. where our president lives, you need to go to whitehouse.gov. If you wanted to see the National Aeronautics and Space Administration web site you need to go to Nasa.gov.  And if you want to go to the search engine, you need to go to yahoo.com. If you did not realize that whitehouse and Nasa were both .gov and not .com, or you mistyped yahoo, then you ended up on a porn site. Such simple mistakes that took you to wildly different content than was originally intended.

Though many people did not want to end up on those sites, there were many who were not upset by the surprise detour.  Whitehouse.com was pulling in over a million dollars a year before he sold it in 2009.  Who was the most interested buyer?  The government of course.

I point these out because your web address is important.  Sites like godaddy.com have made domain (web address) buying a cheap and simple process.  Now when people buy a web address, if they do not want someone else buying its nearest neighbor, they will buy the .com, .net, .org, .cc etc. addresses.

Finding a good web address that is easy to remember, or like yahhoo.com, an easy site to trip over, is important.  You want people to remember your web address.  People are reluctant to bookmark adult entertainment sites, especially if they have kids who access their computers.  So if you have sexywoman.com you are much easier to remember than, XXXwildboysexytoytimefuntub.com. Though now I am tempted to buy that domain because it is making me laugh.  But you get my point.  You want a domain that is to the point and easy to remember.  Keep clever banter, or witty puns to your site content. But if your site is videos of sexy blonds, then sexyblonds.com would be a good domain name.

Drive traffic by making it easy for people to find you and be memorable.

If size matters in Porn does it matter in Twitter?

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7_Veils Twitter

The Adult Entertainment Industry is saturated with custom Twitter backgrounds. It is rare that you will find an adult star without a custom Twitter background.  Honestly, this is smart.  If you are an adult star then you need to brand yourselfMarket yourself! Get your face and your name out there in every way possible.  If you want to be successful then people need to know who you are.

Twitter has just changed the game a bit with their new design.  All those wonderful backgrounds are nearly invisible.

The new twitter has changed the Twitter interface. The basic changes are the columns are wider and have some improved usability functions.  There are some other back-end improvement that will help usability and browser loading. But what you will notice is the bifurcated screen. Basically a fancy term to mean split screen.  Your feed is on the left and your navigation and stats menu is on the right. Now when you click on someones twitter ID or their avatar, instead of taking you to their profile page, it will open up an abbreviated profile on the right side of the split screen. Plus the right side of the screen is now bigger, making it easier to navigate.

Where this makes usability a better for a variety of reasons, it is rendering the old custom background less valuable. Yes they are still there, but effectively no one can see them.

The reason custom backgrounds are so important is that they allow you to merge branding with your social media activity. Unfortunately the change has rendered our beautiful branded backgrounds unusable for most people. However, this is not as severe for those of us in the adult entertainment industry.

Lets face it, if you are a beautiful and sexy  adult star then people want to see you. They want to look at pictures of you.  They want to see as many pictures of you as possible without having to pay for it.

Though we want them to pay for content, you have to offer a teaser.  So for most people the reduction of their available space for custom design was cut in half and rendered mostly useless, the adult industry is an exception.  People will expand their browser to its full size because they will want to see more pics of you.

Can you still have a custom background?

Yes! The new interface width is 1040px, leaving roughly 100px on the left for your branding. This is not a lot of room for design or information content. What this means is that you will have to be more selective on the content you place in this area.  On the right of the menu, there is more space, though this won’t be easily seen either.  However, if you want to put up a picture gallery, this would be the place to do it.

Who will see my new custom background?

Not many people. Mobile devices will not see custom backgrounds at all. If you open a profile from your stream, New Twitter now opens it in the right side bar instead of going to their profile page. To see the full Twitter page you have to open your browser window all the way, meaning 1080px. Not everyone browses this way and not everyone’s screen is big enough, or set up, to open a window that large. Banyan Branch says that the full Twitter screen will only be viewed by an estimated 5% of Internet users. However, if people think that they can see some provocative pictures of you, they are more likely to look for them than not.

How to Create a New Twitter Background?

Create a document that is 1980 x 1080 px.

Only 41-312 px will be visible. 41px are visible to all browsers and 312px are visible to 4.6%. Best to keep your content to 41-108px on the far left of the screen.

When you are done, save it as a .png

The New Twitter backgrounds are not as valuable as the old custom backgrounds. Your real estate has been significantly reduced along with the visibility. However, it is still important to have a custom background. It still helps branding. It still makes you look more professional and it can still drive business. So don’t toss the baby out with the bathwater. Keep a custom background, just boil it down to basics and make it clean and simple.

Now you biggest decision is what to put on the left, which is roughly 1.39 inches wide, to create the most impact in a small space.  Like they say, size doesn’t matter right?