The FAD Algorithm is an algorithm built to socially engineer Twitter for better click through rates and Twitter Search Engine Optimization (SEO).
Tweets that appear in Top Tweet search results get a significantly higher click-through rate than tweets that don’t. Utilizing FAD has demonstrated an average of 500% increase in CTR. FAD algorithm systematically evaluates the usage of a hashtag and establishes a methodology for attaining Top Tweet status in Twitter search within a set period of time.
If you are interested in evaluating your hashtag strategy with the FAD algorithm, please contact us.
You can read the white paper by clicking the link below or watch the original presentation of the white paper at the 2016 Qwebec Expo.