Boost Porn with Social Media on Black Friday

Sexy shopping bagBlack Friday is the biggest shopping day of the year. But does that mean that people are only shopping for their kids or parents? No. People are shopping for everything and that includes porn!

Though these tactics are mainly used in mainstream business, they are still highly relevant.  On Black Friday people want to shop and you need to know how to harness that.

Here are two ways you can use social media to drive some extra sales over the Thanksgiving weekend.

Facebook

  1. Custom Landing Page
    Create a custom landing page that shows some great graphics and text to feature your Black Friday special. This is a lot easier than it sounds. You can use easy to use landing page design programs, like Lujure to do a simple drag and drop to create your page. You can also add trackable links using Google Analytics, which you can automatically add to the page, or by using link shortners like Bit.ly to track clicks back to your site.Here are what some other major retailers are doing with their landing pages to help give you some ideas.Just like with anything adult on Facebook you have to be careful. They don’t like anything too provocative, but that does not mean you can’t have some fun.  Take a look the Victorias Secret landing page. Sexy and still pushing the sale.
  2. Promote on Facebook
    If you did create a custom landing page then promote your sale by using the link to the tab. That way you can direct people to your new beautiful page to promote you sale. You can also link back to your website or anything else that will give information about your upcoming event.
  3. Facebook Ad
    Thought Facebook ads have a low click through rate they are incredibly easy to target and for even specific promotions they are perfect. If you have a physical location you can easily geo-target your ads, making sure the ads will only appear to people in your geographic location. If you are solely online, you can also target via age, gender, education and interest. Again, if you have a custom landing page, make sure that new people will automatically go there by setting it as your default place to land for new users (you can do that by going into edit info on your page, manage permissions, and then chose where you want new users to land).

Twitter

  1. Marketing Tweets
    Set up tweets that talk about your sale. Make sure to use hashtags to target your specific niche.
  2. Twitter Promo
    Even if you already have a sale event going on, you can still add a little extra to help your Twitter peeps. The tweeps love to know they are special. Give them their own promo code to use to get an extra bonus when they shop with you.
  3. Retweet Promo
    Retweets are a great tool in viral marketing. You can ask people to tweet your link out and let them know that they will receive a special discount by tweeting the link. There are a couple ways you can do that. You can either specifically ask for retweets and then DM anyone who RTs you a promo code or you can create a special trackable link to your website that will give people a special discount. The second way is easier and will need less involvement from you. Plus it is more conducive to the viral marketing process. People can promote your link, go to the page and get the promo. Plus by using a trackable link, or a specially designed page for your “twitter promo” you can track exactly how many people came to the page and get a gauge for your promo ROI.
  4. DMs
    We all hate those auto DMs that welcome people to their twitter. But DMs can be useful. If you are doing a big sale you can send DMs to your followers and let them know about the sale. If there is a a promo code, give them that as a special “twitter” gift. Though many people ignore DMs that are obviously ads, if you write it in a personable fashion you are likely to get a few bites.

Everyone is talking about everything, you just need to make sure you are harnessing the conversation to give your business a boost.

Ynot Awards: Businesswoman of the Year Nominee

Business woman of the yearPlease vote for Lauren MacEwen in the Ynot Awards (ynotawards.com) for Businesswoman of the year.

Our CEO, Lauren MacEwen, has been nominated for Business Woman of the Year 2015 by the Ynot Awards.  We are extremely honored to be nominated for this award.  We have been working very hard to be the top in social media, and to meet our clients needs as best as we can and keep their social marketing progressive and effective.  We are honored to be nominated with such an incredible group of peers and look forward to the award ceremony on Prague at The European Summit.

Please vote for Lauren MacEwen for Business Woman of the Year for the 2015 Ynot Awards.  Go to ynotawards.com to cast your vote.

Adult Entertainment Social Media Marketing Challenges

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big-followingAdult entertainment presents unique challenges in social media. Every adult entertainment business owner is looking for ways to drive traffic to their site. The big question, how do I get more people to my site? Traditional methods include Google ads, traffic buys and SEO.  Social media has been gaining more traction in the traffic arena. We are even starting to see industry conferences (Xbiz, The Phoenix Forum, Internext) featuring social media on their traffic panels.

What makes social media special?

Traffic from social media is considered qualified traffic. This means that every person who comes to your site from a social media source is already interested in what you are selling. People can get frustrated because purchased traffic will often be higher than what is driven organically from the social media networks. However, the adult traffic from social networks have a higher conversion rate. So the value of a social media client is higher than that of purchased traffic.

Why is social media for adult entertainment different?

The adult entertainment industry cannot use social media in the same way that mainstream business does. There are restrictions on many of the networks, Facebook, Google Plus and Pinterest, to name a few. These restrictions often prevent adult websites from linking back to their site or even sharing content.  This begs the question, why are adult brands using these social networks and how are they using them?  There are ways to work around the restrictions. This often involves being creative in your content creation and opening up to alternate routes for driving traffic. Many adult companies will also use the restrictive networks as a tool for branding instead of traffic.

The restrictive networks are not the only ones out there. One of the best sources for traffic is welcoming to adult entertainment, and that is Twitter.

Twitter is one of the top traffic driver for websites. This is often true for both adult and mainstream companies. Twitter allows for more aggressive networking and is a platform designed for content distribution. The one restriction on Twitter is that adult companies cannot pay for a sponsored tweet or ad.

Tumblr and Reddit can also be good sources of traffic for adult entertainment, though they are restrictive on the use of affiliate codes.

Google Ads vs. Social Media

For years Google Ads has been the go-to ad platform for most businesses. If you want to boost your search for your keywords, you went to Google Ads. However, Google has restricted adult ad placement on their search engine. This means that Google Ads is off the table for most adult entertainment websites. Social media is the next tool to pick up the slack.

If you are interested in discussing your social media strategy for your adult entertainment business, please contact 7Veils. We are the premier social media marketing company in adult entertainment and would be happy to discuss your adult social marketing presence.

Vote for 7 Veils for an Xbiz Award!

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Lauren MacEwen Xbiz Award nominations

Go nominate 7 Veils for social media on Xbiz!

Lets get social media recognized in the adult awards!

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YNOT Business Woman of the Year Nominee

Our CEO, Lauren MacEwen, has been nominated as the YNOT Business Woman of the Year 2013! We are so proud and excited to be nominated for the award and to be included with such an amazing group of women.

Lauren MacEwen YNOT Business Woman of the Year Nominee

Strategy

Word of mouth marketing has always been the best marketing because it is marketing you can’t buy. It is the recommendation of a friend. It is the suggestion of a colleague.  It is the preferred choice of a family member. The reason “word of mouth” marketing is so effective is because it is authentic. Social media is the new word of mouth.

Social media has the ability to reach more than just the people in your inner circle. It has the ability to reach every person in every persons inner circle. It goes beyond your friends, beyond your town. Social media is truly global.

7 Veils focuses on engagement marketing. What does engagement marketing do?

  • Build brand recognition
  • Establish authority
  • Become a valued community member
  • Develop quality relationships with your followers

Engagement marketing builds a quality based social strategy rather than a quantity based social strategy. It is better to have 100 people who take action than 1000 who do nothing.

 

Why build an engagement marketing campaign?

  • Create lifetime customers vs. one time customers
  • Turn your fans into brand advocates
  • Generate quality traffic with lower bounce rates and higher page views

Engagement marketing paired with integrative technology and and understanding of analytical trending creates a social media powerhouse!

Engagement is keystone to any successful social marketing campaign, however, analytics is key to understanding ROI (return on investment).  To develop a successful social marketing campaign you have to understand:

  • Growth trends
  • Amplification (number of impressions, or reach, of your post/tweet)
  • Converse relationship between tweets and engagement
  • Traffic patterns

7 Veils Media builds you a strategy that is a combination between engagement and technology. Through continual statistical analysis of your social marketing campaign, we create social media strategy that bust through the ceiling of diminishing returns. They are responsive to your growth patterns and predictive of overall social media trends. We ensure that the engagement marketing and analytics work cohesively to create an unbeatable social media presence. 

Contact us to discuss your social media strategy.

Facebook Ads Suggest Slurs

In a recent update to the Facebook ad system, Facebook started suggesting other key terms that were related to the ones you entered. This was designed to help you get more bang for you buck when setting up ads. However, this seems to be back firing on them. The ads are suggesting racial and gay slurs.

So if you targeted “gay” they will also suggested faggot and sissy. Oh yes, seriously. Now Facebook made a very quick fix on this issue. But if you target “faggot” you get suggestions like sissy and cunt. But the terms are now being categorized as slang and only come up when you are targeting other slang terms.

Interestingly enough if you tag “gay” or “lesbian” you get a suggestion for the tag “white people”. Not a racial slur, but an interesting social commentary on the part of Facebook ads.

The Facebook prejudice does not stop here. You might be able to use the tag “gay” but if you say gay in your ad, it will very likely not be approved. So target your ad, jut don’t talk about it.

Fake Porn Ninjas

Fake porn ninjas are taking over Youtube. So what is it? We wish it was something as funny as Fake Purse Ninjas from the movei Bowfinger. Sadly no. Basically the video thumbnail looks like the video will offer some hot steam free porn. Users click on the link hoping that this is a video that Youtube has not flagged yet and removed, and then are horribly disappointed when they get not-porn.

When I first heard about this trend. I was hoping that the fake porn was going to be just that, a parody of porn. That would at least be funny and worth the viral video click status. But no. The videos are generally commercial, and not even commercials for shakeweights. They are commercials for fertility treatments, or anti-porn advocacy. Basically nothing you want to see if you clicked a porn thumbnail hoping for something sexy…or at the very minimum funny.

The most notable thing about these videos is that some of them are garnering over 174,000 views. What does this tell us? That people want to see porn on Youtube. The problem is, Youtube does not allow porn. Hell, they don’t even allow the insinuation of porn. And if you have links to a porn site, you are likely to get flagged and deleted very quickly.

Does this mean that the opportunity is lost? Nope. You can still post you PG-13 rated videos on there. Show us some side boob. Give us some behind the scenes that don’t show your behind! The trick seems to be to have a provocative thumbnail and to have a catch, though cheesy, title.

There is an audience and it is hungry for it!

If you want to see some of the fake porn, Gizmodo has a great list