5 Tips to boost your Facebook SEO

SEO, or search engine optimization, is not just for website. You can also optimize your Facebook Fan Page for better search results. Not only will this help your searches inside Facebook, but it will help with traditional search engines like Google and Bing. Plus, not only are you increasing your brand visibility for your Facebook Fan Page, but you are increasing the total visibility of your brand.

 

70% of brands have not optimized their fan pages and are missing out on some great search engine ranking.

5 Tips to boost your Facebook SEO

1. Get a vanity URL
   The number one thing you need to do is get a vanity URL. This means that your URL is www.facebook.com/brand instead of www.facebook.com/page/brand=87465249Tech Tip: If you can’t get your actual brand name then get a vanity URL with your most used search term.
2. Link to your Facebook Fan Page
   
   Linking to your fan page from your website will let you capitalize on the SEO done on your website. It gives you an in bound link which will help boost your FB SEO. In fact link from all your pages. The more links the better the SEO boost.Tech Tip: Make sure your anchor text is something like “Brand Name on Facebook” and link it to your vanity url, ie. www.facebook.com/brandname not www.facebook.com/brandname=sk?872635
3. Use your brand name in your post
   
   Search engines scan the content of your page. If you use your brand name it helps boost the SEO for name recognition.Tech Tip: Now you can tag the text in your posts for added SEO boost.
4. Get links to your posts
   Get people to like your posts. The more people share and like your posts the better the SEO value.  Plus Likes count as links!Tech Tip: Post things that ask for social engagement, either comments, sharing and likes. This will drive up your engagement and thus your FB SEO
5. Use Fan Boxes
   Facebook lets you put Fan Boxes on your website that can show your fans and show your recent posts. This is a good way to build engagement as well as drive more fans to your site.Tech Tip: If you don’t have many fans yet, set your fan box to show recent posts until you get more than 25 fans.

 

June 10, 2011/by 7veils