The Pink is Cloudsurfing

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PV Locker LogoIn February, Pink Visual announced PV Locker, their cloud computing solution for storing porn. Though cloud storage is nothing new, cloud storage for adult content is.  Essentially, the locker is a place you can keep your porn so you don’t have to save it on your hard drive. The cloud storage also allows you to access your content from any place, and any device,  that can get internet access. Have a tablet, like an iPad? No problem.  Smart Phone? Easy peasy!

With the launch of the new PV Locker, Pink Visual did not just keep their PR releases to the standard blog, news sites and Twitter.  They began crowdsurfing.

From the beginning, the talk of the PV Locker was not just a “Here it is!” Pink Visual announced the site and then asked for feedback.  They tweeted out to their followers, asking them to look at the site and let them know what needed improvement. But it did not stop there.  Not only did they ask for feedback, they followed up. When I tweeted them about loving the site, they quickly contacted me to ask for my thoughts on improvement.

Pink Visual Tweet

This is a great use of social media for launching a site. Soliciting this kind of feedback makes me want to dig around in their site, to see if I can come up with something that might be helpful.  In the process I become more familiar with the site, and am more likely to start using it.

In the process of crowdsurfing, they have received some feedback that will help design and navigation, from increasing the size of thumbnails, to 404’s on links. They also addressed the issue of 500 mbs of storage, and said that they will be increasing that soon.

A bit about the site

When you go to the site you immediately see featured video and a series of clips. Click on price and an internal pop-up window opens up that lets you easily create an account and purchase the video. Once you buy it, it is automatically saved in your locker.  Then when you want to access your content, you login to your account and can watch to your heart’s content.

The site is easily navigable by niche, porn stars and most popular. The design is very clean and has some fun logos (like the little PV locker) integrated nicely into the pictures.

What is so significant about the PV Locker is that this represents the new direction for porn. Businesses are accessing cloud computing for file storage in increasing numbers. More people are starting to see the benefits. And as our world continues to blend mobile computing into our daily lives, cloud computing will become an integral part of that transition.  Yet again, porn is leading the technology curve. Pink Visual is on the forefront of adaptive technology.

Though now you can only store videos from Pink Visual, the site will not keep its content storage proprietary. They have plans to open up their cloud storage to other companies.

When Pink Visual says that they are designing a site for their users, they really mean it. Crowdsurfing is a great tactic to find out people’s opinions as well as potential issues that may have been overlooked. It is a great strategy to get their fans more invested in their launch, and convert them to users as well as supporters.