Chat me up

So often in social media we get focused on making connections, growing our connections and strengthening our engagement. Sometimes we spend so much time engaging that we forget to enjoy it. Social media is social. That is the key element.

I use social media to keep in touch with industry news, to alert me to business developments and to stay on top of what my peers are doing. But I also use it to talk to people.

Ultimately this is where I have my most meaningful engagements, when I am just talking to them.  From these conversations I often get taken off the topic and into a real connection, where I get to relax, be myself and maybe even develop a real friendship.

What about my business networking?  This actually helps it. No one wants to think that you are only in it for the business, because then they may wonder: if they did not have some financial value to offer, would you still talk to them?  That breeds distrust.  Social networking is like real life networking. You cannot just be the guy who wants to meet people because you want to be the guy who knows everyone.  It is better to be the guy who knows a few people well.

Often when my clients start they are reticent about joining the conversation. They are worried they won’t have anything to say or something meaningful to add. I try to tell them that it is a matter of joining in. If you are standing next to someone in a long line, saying hello doesn’t specifically add value to the situation, but it does create a connection.

Are you so focused on the business that you are forgetting the fun? Don’t get so involved with your strategy that you forget about the power of real communication. Because ultimately that is what engagement is, a genuine conversation.

Talk to me, and I might just talk back to you. More than once.

Cyber Monday: Top 7 Ways to Make Money and Build your Network

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womans legs and the bottome of her skirt, next to her holding a shopping bagCyber Monday is a notoriously big online shopping day. Why does that have to exclude adult shopping?  If you have a site and you sell something, then you should be taking advantage of the buzz about Cyber Monday. Adult sites can use this opportunity as a great tool for driving sales, making money and building your network.

From a business perspective this is an excellent way to work on your social media efficacy.

  1. Promote your promotions!

    Tell people that you are going to offer special deals just for Twitter and Facebook. Build the buzz around what you are going to do. Make it sexy and tell your fans and followers that you are going to do something special just for them, so they better stay tuned.

  2. Use your upcoming deals as a way to grow your network.

    Tell people to spread the word. Use growth benchmarks to give special secret deals, like “When I hit 500 fans I will give away a ….”. If you post videos then tell them that you will do something special on the video or post an exclusive photo.

  3. Exclusive Deals

    On Monday, offer deals that are only available on Facebook and Twitter. Give them access to special content or make a video that is only available if they use a promo code.

  4. Post deals constantly throughout the day.

    This will encourage people to stay tuned to your updates. You can even schedule these tweets so they keep coming on a regular basis and you can focus on engaging with your new and massively growing network!

  5. Set up an auto-DM

    Create a one-day direct message that sends a promo code, or a link to special content to new followers….and promote the fact that you are doing this.

  6. Re-Tweet Promotions

    Tell your followers that you will do a special giveaway to people who retweet your offers.

  7. Promote You

    Tell people that you are going to be online talking and tweeting with everyone.  Make access to you part of the deal. Create times of the day where people can ask you questions, or where you will do a live feed. Tell them that you will offer special content or deals for the people you talk to.  Promote yourself as a way to promote yourself!

Happy Thanksgiving!

Happy Thanksgiving!

We hope your Thanksgiving is fun, sexy and filled with wonderful family and friends.

Are you in her box? The new Facebook Email

woman wearing a sexy mailmans outfit

If I send you an email right now, I know that it goes to your inbox.  Worst case scenario, it might go to your junk mail box.   The new Facebook email might change that.  If I am not on your “preferred” list then I might not be getting into your box.

Are you sure you are getting in her box?

Here’s what is new and different, good and bad about the new Facebook email:

What will my email address be?

Anyone who wants it will get the @facebook.com email address. You can sign up for the email address here. Your email address will be your Facebook username@facebook.com.  Not sure what your user name is? Not sure if you have one?  Go here to set up your user name.

Good: Easy branding.
Bad: Most people can guess your email address.

Who can email me?

Everyone.  You do not have to have facebook, or facebook email to email someone with an @facebook.com email address.  Now when you send an email you can reach any email address as opposed to only being able to message fellow facebookers.

Good: Everyone can email you.
Bad: Everyone can email you
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Social Inbox

The biggest change in email management is the social inbox.  This gives you 2 boxes inside your email. 1 is the preferred email and the other is, well, “other”. The preferred inbox is where emails from people you want to read will go.  Facebook decides this though social mapping. They base this on who you interact with on Facebook.  You can add or subtract people from this inbox. So, even with the social inbox you can still control who is in your “preferred” list.

The “other” box is literally a catch-all for everything else. It is meant to contain emails you still need to read but don’t want to prioritize, like bills and newsletters.  However, since there is no spam folder, this is also where all your spam will go.

The other interesting feature about organizing your emails by “preferred” and “other” is that you will receive notifications any time you receive an email in your preferred box.  Depending on how you have these set up, the notifications can go to your phone, SMS & Text, facebook notification, and even to your chat window if you are logged into Facebook.

Good: You can easily read the email you want to read before anything else.
Bad: You might miss important emails because they are not in your preferred box.

Will there be spam?  oh yes.

The new email address makes it easy to figure out email addresses.  They are crawlable by bots, so the spam bots will be able to collect them. So it is possible that you will be flooded with spam.  Since there is no junk mail box, all your spam will go into your “other” folder. The biggest problem with this is that you will have emails that you want to read in your “other” folder and they might get lost in all the spam.

Good: Got nothing for this one.
Bad: Lots of spam.

How often do Porn Stars do it?

How often do you do it?  You are a porn star.  The biggest question on everyone’s mind is: how often do you do it?  Once a day? Three times a week? Once a week? Once a month?

Yes, I am talking about blogging.  How often do you post?

If you want to get traffic to your site, frequency counts!

It is pretty simple. The more often you post, the more traffic you will get.  This is a case where quantity counts more than quality. I am not saying that you can post complete crap. You need to work on your writing. Make sure it is grammatically correct and that it is spell-checked. Get someone to review and edit it. Make sure that your topic is relevant to your blog subject and that it is interesting.

Some tips for writing often:

  • Write short posts

    A post that is about 300 to 500 characters long is plenty.  It is enough room to get an idea across but you are not writing a novel.  When it comes to reading blogs we have short attention spans.  So write something short, sweet and to the point.

  • Write a long post and break it up

    Many of us can’t write short posts. When we sit down to write, we write a lot.  This can be great for increasing your frequency. Take your long post and divide it up into two or more posts. Maybe one topic can span several posts.

  • Build a blog bank

    A blog bank is a reserve of blog posts that you have ready to go live at any moment.  This is really great if you are blogging every day or even multiple times a week. Lets face it, sometimes life gets in the way and we don’t have time to write. If you have a blog bank, you can pull from that for your posting.

  • Blog ahead

    I don’t usually blog bank, I do something similar. I blog ahead.  I will write up to 10 blogs ahead and get them scheduled.  I try to continue writing to keep up my scheduled reserve, but if I fall behind I know that I have wiggle room because I already have them scheduled.

  • Guest bloggers

    If you are posting frequently it can be hard to keep up with your own posting schedule. A way to help relieve some of the responsibility is to have guest bloggers.  This is a great way to expand your readership, grow your network and give you an occasional break from writing.

Social Media Best Practices (and some other good ones, too)

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Poster with a womans cleavage and a padlock holding her shirt closed and the caption says NSFW modeThe ASACP just released their Social Media Best Practices to help guide those of us in adult entertainment to make sure that children are not accessing unsuitable material. It is not just children we are protecting.  If someone accesses inappropriate material at work, they could get fired.

A friend of mine once bought a DVD boxed set of B movies from the 60’s and 70’s.  During holiday celebrations, he popped in the first disc to sit down and watch one with his entire family. His parents, brother and sister-in-law, nieces, nephews and daughter were all there.  When the movie came on, he realized that this was an old porn.  Whoops.

Social media is trying to help insure that you know what you are about to see, so you can make sure that you are in the right place at the right time, and not “accidentally” stumbling across anything inappropriate.

Listen to Joan Irvine talk about Social Media Best Practices in her blog radio interview on Sin 2.0.

Social Media Best Practices

  • Label all sexually explicit ‘social media content postings’, including but not limited to: text, video, audio, images or widgets enabling any software functionality.
  • All social media content postings should indicate “Age-Restricted” or “Sexually Explicit” based on the content.
  • When you direct people to age-restricted content or commerce on or from online social networks & mobile devices, ensure that all of your social media and mobile pages from blogs, ads and e-commerce tools to videos, fan pages, apps and widgets are labeled with the Restricted to Adults – RTA website label (http://rtalabel.org).

Additional Good Practices

  • label your tweets or posts with #nsfw (not safe for work)
  • Make sure that you have a landing page that is not explicit, that lets people know they are about to enter an explicit website.
  • Set an age limit of 18+ on your Facebook fan page
  • If you have a Facebook profile, create a group for your explicit postings and restrict all explicit talk and postings to the group. Make sure to make your group private.

Let us know if you have any other good practices to add to the list!

RTA – Get it? Got it? Good!

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RTA label

Recently the ASACP released their “Social Media Best Practices“. It is extremely important to keep children away from age inappropriate websites. The ASACP makes that much easier with the RTA Label.  The RTA label is a free label that identifies a site as being unsuitable for children. Not only does it identify your site, but it shows that you have done due diligence to protect children and it will help your SEO (search engine optimization) ranking.

How RTA works:

RTA means “Restricted to Adults”.  When you put the RTA label on your site you are embedding code in the header of every page that tells child protection monitoring systems that this site has adult content and it will allow the site to be automatically filtered. By alerting the plugin, your browser will not let a child go to that site.  Most browsers have safe surfing options built into their security options. There are also tool bars, plugins and widgets you can use for further security.

Why use RTA?

RTA is important to help prevent children from accessing adult sites.

RTA is also beneficial from an SEO perspective. When you use the label, you have to verify that you have properly installed it on your site.  The ASACP spiders your site to make sure that every page has the label, to prevent any accidental entry by a child.  The site is then checked to make sure that there is no content or text that would indicate child pornography or exploitation.  Once the site has been verified it will be approved.

The RTA is approval is excellent for SEO.  Getting good SEO ranking in search engines is notoriously difficult. However the ASACP has been working with the search engines to garner better search results for sites that use RTA.

Adult Entertainment supports RTA

In the adult entertainment industry we have a responsibility to make sure that our children are not exposed to inappropriate material. Adult entertainment is meant for adults over 18.  These types of images, content, videos, audio and chat rooms need to be restricted.  Parents have a responsibility to make sure that their children are surfing the net safely. But the industry also has a responsibility to make sure that we are putting up the proper safety precautions as well.

RTA is primarily funded by the adult entertainment industry.

Sex and Facebook Ads

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scantily clad girl in a christian singles ad on facebookIf you thought having an adult Facebook page was hard to accomplish, try running an adult ad. It is almost impossible. Even running content that is considered family friendly can be really hard to maintain due to the strict rules set forth by Facebook.

To run a successful ad campaign on Facebook you have to start with the content of your page. Your content has to be deemed acceptable, and Facebook has some pretty strict guidelines. Many of these seem pretty simple and straightforward. But the reality is, when you are on the network and doing your thing, it can be pretty hard to color within the lines.

Facebook Rules for Advertising:

General Rules:

  1. Ads must directly relate to the content on the landing page.
  2. Ads must clearly represent the company, product or brand that is being advertised. Products or services promoted in the ad must be directly available on the landing page.
  3. Ads cannot insult, harass or threaten a user.

Translation:

  1. You cannot have an ad that is advertising something different than the page it is linked to.
  2. You cannot pretend you are a different company or a different person than you actually are.
  3. You cannot tease or taunt people in your ad to get them to click on the ad.

Landing Pages:

  1. Ads that contain a URL or domain in the body must link to that same URL or domain.
  2. Landing pages cannot generate a pop-up (including “pop-overs” and “pop-unders”) when a user enters or leaves the page.

Translation:

  1. If you show a web address in your ad, the ad must link to that web address. So you cannot have a web address but have the link go somewhere else.
  2. When you click on the ad it cannot take you to a page that has pop-up ads or pop-up pages.

Targeting:

  1. Any targeting of ads based on a user attribute, such as age, gender, location or interest must be directly relevant to the offer, and cannot be done by a method inconsistent with privacy and data policies.
  2. Ads with adult themes, including contraception, sex education and health conditions must be targeted to individuals at least 18 years old. Platform ads should do this via Demographic Restrictions, not by obtaining user data.

Translation:

  1. When you target an ad to your audience, it has to be directly related to the content you are advertising. So if you are advertising a dating site, it has to be directed to singles.
  2. Any ad with adult content can only be directed to people 18 and older.

Prohibited Content:

  1. Adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual, or provocative images in violation of community standards;
  2. Adult friend finders or dating sites with a sexual emphasis;
  3. Adult toys, videos or other adult products;
  4. Ads must not be false, misleading, fraudulent, or deceptive.
  5. Ads will not be permitted in cases where a business model or practice is deemed unacceptable or contrary to Facebook’s overall advertising philosophy.

Translation:

  1. Porn. Naked pictures. Sexual pictures. Naughty words. Violence…in a nut shell. Nope, probably no nut-shells either.
  2. Dildos, vibrators, strap-ons, lube, and pretty much anything you would find in a sex shop.
  3. You cannot lie in your ad.
  4. You can’t go against the code of ethics in the Facebook Terms of Service.

Most people in the adult industry will find advertising on Facebook pretty difficult. Some of you will be able to do it, depending on what your website or content is, some might not. Learning the rules are the only way to know if you can.

Stay tuned for the next post on porn stars advertising on Facebook and learn some tips and trick on how to run a Facebook ad if you are in porn.